This document contains personal and professional information about Monica Seda McDermott. It includes her contact details, education history, work experience, skills and references. She aims to start a business called MNC Electronic Security Systems that will sell CCTV camera, sensor and IP camera security systems. The document discusses the products and services offered, marketing strategies, customers, SWOT analysis, operations, costs, pricing and a personal survival budget.

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Name- Surname: Monica Seda Mc Dermott
Date and Place of birth: USA-Riverside - 13.02.1989
Telephone number: 05338321676(KKTC)
05557600970(TR)
Mail: monicmcdermott26@gmail.com
monicmcdermott@hotmail.com
Adress:
Kurtuluş district Onur apartment no:14/13 (TURKEY)
Şakir Öksüz home’s no:8(KKTC)
Education: 2003-2004: Ertuğrulgazi high school (BİLECİK)
2004-2007: Yunusemre high school(ESKİŞEHİR)
2008-2014: Lefke Avrupa Unıversty Of Lefke (KKTC)
Foreign Language: Türkçe -English - German (beginner)
Work Experience: 2013:KKTC TELSİM
2014: Anot Electronic Automation
Organize sanayi 9.street no: 34 ESKİŞEHİR(TURKEY)
Trainings and Certificates:
National Comminuations
Business Development Strategies
Hobies and Interests :
Travelling, meeting new people, playing strategy plays
References: Mr.Eren Gönenli , Electrical Electronic engineering Coordinator (Anot Electronic)
Mrs: Meral Dolgun , International Buying Cheef (Alp Aviation)
Mr: Atilla Ünver , IT Manager (Alp Aviation)

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What are you going to sell? a product or a service?
We will sell product and service.
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Describe the basic product/service you are going to sell?
We will sell CCTV camera, sensor, IP camere systems and to provide general security
system.
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Describe the different types of product/service you are going to be selling.
Recognizing the plates, affected cameras by heat and colour.So by this we can protect
the fire and nature events.
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If you are not going to sell all your products /services at the start of your business,
explain why not and when you will start selling them.
If I decided to sell my product /services I will start to sell first day.So that I can develope
my business much better

6. • How will you disseminate information about your company to prospective
customers?
Giving commercials and promotioning the products
• Can customers find you? Do they understand what your business does?
They can find by internet,newspaper and commercials
• What are the popular marketing methods?
Internet, media, billboard
• Will you create your own website?
I will create my own website because we live in web era.

7. • Are they individuals? or other companies?
Both of them
• Where are these customers based? Are they local? Or nationwide? or even
international?
They are based both local and nationalwide.But new future they will place
internationaly
• What is special about your product or service that will prompt customers to
buy it?
Our product/service is trustable for our custemer’s security for them to trust
• Which factors help your customers choose which business to buy from?
Dangeraus conditions in our daily lives
• Have you sold products or services to customers already?
Yes we have sold our fifth product/service in january
• Are there customers waiting to buy your product or service?
Because we are such a trustful company our custemers inform the others.

8. • Is your service or product becoming more popular?
Will be come more popular after developed
• Are customers changing the way that they do business?
They need to cahange their way because they need to follow the
technology.
• Is your market seasonal?
No ıt’s permanent
• Does it depend on external factors such as the weather?
A some conditions.

9. • Do they like your product?
Yes. I trust my product.
• Do they think the price is correct?
My products are lower prices from other companies
• Do they already buy a similar product or service from another
company?
They bought product from the other companies but they were
not satısfied
• Will they buy your product or service?
I believe they will buy my product,because they trusted the
product.

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Strengths
What are the positive things about your business that make it special compared to the competition?
The main positive thing my product is robustness and guarantee
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Is it something specific about your product or service?
Long term guarantee
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Or is it more general, such as the location of the business?
The location is very important for people to be aware of the business.
Weaknesses
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What are the things that are making your business struggle?
Buying the materials from the overseas.
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Generally, new businesses struggle through lack of experience and lack of money?
It’s true.
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Is there anything else that is a difficulty for your new business?
Lack of promotion along with experiance money
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Opportunities
What can you take advantage of in the market place?
For the people to protect from danger
Is there a new trend?
Yes.
Or changes in the law?
no

11. Threats
• What is threatening your business?
People and actions that are agains law.
• Too many competitors?
Quite much
• Some external factors?
Business compitation
• A change in the law?
Possible, but ıt’s hard to realize.

12. • How is your business going to run on a day to day basis?
• By following the technology closely day to day basis
• How are you going to get paid?
• Cash and/or credit card
• Are you going to make the product yourself?
We make some product ourselves and some to buy
• Will anybody be helping you?
It’s 500 employes company
• How will you deliver the product?
We take and assemble the product as a company
• How long will it take to deliver?
Between 3-15 days
• Where will you run the business from?
From Eskişehir

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COSTS AND PRICING STRATEGY
Name: Monica Seda McDermott
Student number: 283941
Department: Electronic and Communication Engineering
BUSINESS NAME:MNC Electronic Security System
DATE: 04.01.2014
• PRODUCT/SERVICE NAME: Security
• A
NO OF UNITS IN CALCULATION
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PRODUCT SERVICE COMPONENTS
Sensor: 70 $
Camera: 150 $
Iron: 40 $
Cable: 22 $
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C TOTAL PRODUCT/SERVICE COST: 282 $
D COST PER UNIT: 282$
E PROFIT MARGIN :150 $
F PRICE PER UNIT : 432 $

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PERSONAL SURVIVAL BUDGET
Name : Monica Seda McDermott
STUDENT NUMBER : 283941
BUSINESS NAME:MNC Electronic Security Systems
ESTIMATED COST
Rent or mortgage: 350 $
Council tax: 50 $
Electricity: 120 $
Water: 40 $
Insurance: 100 $
Food: 200 $
Telephone:50 $
Vehicle tax: 120 $
Credit: 500 $
Other debt: 150 $
Software:150 $
TOTAL COSTS: 1830 $