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Zorg en Technologie
De mens centraal




Martijn Kriens | @martijnkriens
Martijn Kriens




                                       Business|Science|Government|Innovation|ICT
                                       |eHealth
                                       Cloud|Pancakes|Upstream|RTLNieuws|iCrowd
                                       s|AIM|IIPSaaS
                                       WirelessArnhem|Vlieger|Recalcitrant| ....



@martijnkriens | martijn@upstream.nl
UPSTREAM




                              Marketingfact, TravelNext, FoodNext,
                              SportNext, UMCN St. Radboud, Deli
                              XL, HAN, Rabobank, ING, WNF,
                              Efteling, TUI Nederland, Omroep
                              Gelderland, TMG, Arnhem Dichtbij,
                              RTL, Cito, Bank van Morgen, AIM,
                              Gemeente Nijmegen, RTLNieuws



@upstream | www.upstream.nl
“Our writing equipment
takes part in the forming of
our thoughts”




                               Friedrich Nietzsche
                               1844 - 1900
Technologie in de zorg
Health-Lab
Zorg en Technologie in de Amsterdamse regio


    • Platform on Care and ICT
        – Care institutions, companies, Science and Government
        – Sharing information and setting priorities
    • Living Lab locations
        – Developement and test of user oriented solutions
        – Fysical locations an real life
    • Education
        – Impact on curricula
Village
Religion
Community
Changes in my parents lifetime

• Families got dispersed
Changes in my fathers lifetime
• Families got dispersed
Changes in my fathers lifetime
• Families got dispersed

• Increase of wealth
Changes in my fathers lifetime
• Families got dispersed

• Increase of wealth

• Welfare state & pensions
Changes in my fathers lifetime
• Families got dispersed

• Increase of wealth

• Welfare state

• Anonymity in cities
Changes in my fathers lifetime
• Families got dispersed

• Increase of wealth

• Welfare state

• Anonymity in cities

• Loss of public live
AWBZ

 • Great intentions
   – Independent living, not dependent on charity
   – Product of a social and civilized society…


 • Side effects
   – Dependancy on professionals, less personal
   – Explosion of costs
Growth AWBZ
The (near) future

  2025
  -40% more demand
  -20% less labor capacity


                             the
                             care
                             gap
Twice the workload in 2025
Van
de
eeuw
van
mijn
vader
naar
de
eeuw
van
mijn
zoon
Mixed realities
                  Physical and Digital
Gebruik social media
                                             social media
     100

      90

      80

      70

      60

      50
                                                                                  social media
      40

      30

      20

      10

       0
              20 - 34 jaar    35 - 49 jaar          50 - 64 jaar   65 jaar e.o.




Cijfers O&S Amsterdam, Februari 2012
Neelie Kroes
ICT radically alters how people
   inhabit the world, how they
  interact, how they perceive
     the world around them:
 indeed, it is changing what it is
to be a human being in society.
Neelie Kroes
       ICT radically alters how people
         inhabit the world, how they
        interact, how they perceive
            the world around them:
       indeed, it is changing what it is
           to be a human being in
                     society.
http://www.europa-nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy
Sherry Turkle
Immersion?
Social?
Not just the
                                  technology

People helping each other is scalable
- Customers
- Patients
- …
Digital shared space
From
Institution centric

        To

 People centric
Doelstelling
         In 2025 is
  iedere Amsterdammer
in staat om zelf de regie te
 voeren zijn of haar zorg
Gevolgen
• Diensten in plaats van Stenen

• Professioneel en Informeel

• Lokaal in plaats van Centraal

• (Sociale) technologie
Nieuwe diensten
• Overvloedige capaciteit delen
  – BuzzCar, Couchsurfing
• Transparantie door peer review
  – Marktplaats, Amazon, eBay
• Gebruikers grootschalig laten meedenken
  – InnoCentive, Lego, Quirky
• Communities mee laten sturen
  – PatientsLikeMe, MijnZorgNet
• …
Vragen?


martijn@upstream.nl, @martijnkriens
UPSTREAM
Van strategie tot uitvoering
BEDANKT EN SUCCES!

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Zorg en Technologie centraal stellen

  • 1. Zorg en Technologie De mens centraal Martijn Kriens | @martijnkriens
  • 2. Martijn Kriens Business|Science|Government|Innovation|ICT |eHealth Cloud|Pancakes|Upstream|RTLNieuws|iCrowd s|AIM|IIPSaaS WirelessArnhem|Vlieger|Recalcitrant| .... @martijnkriens | martijn@upstream.nl
  • 3. UPSTREAM Marketingfact, TravelNext, FoodNext, SportNext, UMCN St. Radboud, Deli XL, HAN, Rabobank, ING, WNF, Efteling, TUI Nederland, Omroep Gelderland, TMG, Arnhem Dichtbij, RTL, Cito, Bank van Morgen, AIM, Gemeente Nijmegen, RTLNieuws @upstream | www.upstream.nl
  • 4. “Our writing equipment takes part in the forming of our thoughts” Friedrich Nietzsche 1844 - 1900
  • 6. Health-Lab Zorg en Technologie in de Amsterdamse regio • Platform on Care and ICT – Care institutions, companies, Science and Government – Sharing information and setting priorities • Living Lab locations – Developement and test of user oriented solutions – Fysical locations an real life • Education – Impact on curricula
  • 7.
  • 11.
  • 12. Changes in my parents lifetime • Families got dispersed
  • 13. Changes in my fathers lifetime • Families got dispersed
  • 14. Changes in my fathers lifetime • Families got dispersed • Increase of wealth
  • 15. Changes in my fathers lifetime • Families got dispersed • Increase of wealth • Welfare state & pensions
  • 16. Changes in my fathers lifetime • Families got dispersed • Increase of wealth • Welfare state • Anonymity in cities
  • 17. Changes in my fathers lifetime • Families got dispersed • Increase of wealth • Welfare state • Anonymity in cities • Loss of public live
  • 18. AWBZ • Great intentions – Independent living, not dependent on charity – Product of a social and civilized society… • Side effects – Dependancy on professionals, less personal – Explosion of costs
  • 20. The (near) future 2025 -40% more demand -20% less labor capacity the care gap
  • 23. Mixed realities Physical and Digital
  • 24. Gebruik social media social media 100 90 80 70 60 50 social media 40 30 20 10 0 20 - 34 jaar 35 - 49 jaar 50 - 64 jaar 65 jaar e.o. Cijfers O&S Amsterdam, Februari 2012
  • 25. Neelie Kroes ICT radically alters how people inhabit the world, how they interact, how they perceive the world around them: indeed, it is changing what it is to be a human being in society.
  • 26. Neelie Kroes ICT radically alters how people inhabit the world, how they interact, how they perceive the world around them: indeed, it is changing what it is to be a human being in society. http://www.europa-nu.nl/id/viskg1vdzwxf/nieuws/toespraak_eurocommissaris_kroes_over?ctx=vig9egsodqzy
  • 30. Not just the technology People helping each other is scalable - Customers - Patients - …
  • 31.
  • 33.
  • 34.
  • 35.
  • 36. From Institution centric To People centric
  • 37. Doelstelling In 2025 is iedere Amsterdammer in staat om zelf de regie te voeren zijn of haar zorg
  • 38. Gevolgen • Diensten in plaats van Stenen • Professioneel en Informeel • Lokaal in plaats van Centraal • (Sociale) technologie
  • 39. Nieuwe diensten • Overvloedige capaciteit delen – BuzzCar, Couchsurfing • Transparantie door peer review – Marktplaats, Amazon, eBay • Gebruikers grootschalig laten meedenken – InnoCentive, Lego, Quirky • Communities mee laten sturen – PatientsLikeMe, MijnZorgNet • …
  • 40.

Notas del editor

  1. Hulpmiddelen die we ontwikkelen zijn niet alleen maar hulpmiddelen die ons ondersteunen maar ze veranderen ons ook. Cartografie heeft ons denkproces hoe problemen op te lossen verandert (een probleem in kaart brengen)Sometime in 1882, Friedrich Nietzsche bought a typewriter—a Malling-Hansen WritingBall, tobeprecise. His vision was failing, andkeeping his eyesfocused on a page had becomeexhaustingandpainful, oftenbringing on crushingheadaches. He had been forcedtocurtail his writing, and he fearedthat he wouldsoon have togiveit up. The typewriter rescuedhim, at leastfor a time. Once he had masteredtouch-typing, he was abletowritewith his eyesclosed, usingonly the tips of his fingers. Wordscouldonceagain flow from his mind to the page.But the machine had a subtler effect on his work. One of Nietzsche’sfriends, a composer, noticed a change in the style of his writing. His alreadyterseprose had become even tighter, more telegraphic. “Perhapsyouwillthroughthis instrument even take to a new idiom,” the friendwrote in a letter, notingthat, in his ownwork, his “‘thoughts’ in musicandlanguageoftendepend on the quality of pen and paper.”“You are right,” Nietzsche replied, “ourwriting equipment takes part in the forming of ourthoughts.” Under the sway of the machine, writes the German media scholar Friedrich A. Kittler, Nietzsche’sprose “changedfromargumentstoaphorisms, fromthoughtstopuns, fromrhetoricto telegram style.”