Presentación de la representante de México, Yolanda Martínez, en el encuentro WorkShop Apec 2013.

2. 




4.  To reduce costs of basic services faced by small
and medium business.
 To increase access to credit, connectivity,
electricity and other business inputs
 Same opportunities for small and medium
businesses to compete in the global market
 Regardless of whether they are in the North,
South or in the middle of the country.
 That is what the President Enrique Pena Nieto
means with the Democratization of
Productivity.
During this year Mexico has undertaken a series of reforms that will help to
democratize access to productivity
Financial Reform
Energy Reform
Telecomunications Reform

5. Mexico has the challenge of articulating public policies that encourage assimilation and
productive use of Information and Communication Technologies (ICT)
70 M
<50usd
350usd
Ranked last in per capita
investment in ICT
MEXICO
>10%
47%
Mexico
Penultimate in use of Internet
learning tool
Australia 2009
OECD Average
55
Enterprise ICT use
75
1.2%
18%
UN 2012
World Economic Forum
Basic Education Schools
Individuals (16-74)
39% OECD Average
<0.5% GDP investment in R&D
2.3% OECD Average
0
10
20
30
40
50
60
70
80
90
100
Mexico
Noruega
Chile
Network
Reliability
Utilization
Human Capital
Accessibility

6. The 30th of August the National Digital Strategy was published
1. Government transformation
2. Universal access to effective health services
3. Education with quality
4. Digital economy
5. Citizen Security
Access&affordability
Digitalinclussion&alphabetization
Interoperability
Legalframework
Opendata
Objectives Enablers

7. The digitization of transactions and services is directly related to increasing national
competitiveness
5-9% of applications

8. The digitization of transactions and services is directly related to increasing national
competitiveness

9. To be more competitive we need to imporve the interoperability wihtin all levels of
government services and procedures
States
 RPP
 RPC
32
Different websites
& regulatory
framework
 Municipal
Operating
License
 Land Use
 Environment
 Ads
Municipalities
2445
Different
websites &
regulatory
framework
 RPP: RPublic Property Registryegistro Público de la Propiedad
 RPC: Public Registry of Commerce
Election of fiscal regimel:
1. REPECO (small
contibutor)
2. Intermediate
3. Business Activity
Social denomination:
1. Commercial Society
2. Civil Society
3. Others
Legal entities (1+)
Individuals (1)
 Inscription to the Federal
Taxpayers Registry known as
RFC
 Opening a bank account
 Getting CIEC o FIEL
 Choice of billing scheme
 Choosing public notary or
broker
 Getting a partner
 Formalize charter
 Payment of fees and rights
 Inscription to the Federal
Taxpayers Registry known as
RFC (S.A. De C.V. Y R.L. De
C.V.
 Opening a bank account
 Getting FIEL
 Choice of billing scheme
95%
5%
291
Federal entities &
regulatory frameworks

10. The Latin American countries are the most backward in terms of the number of days
required to start a business
75
63
52
38
37
38
25
56
36
34
23
19
15
13
0 10 20 30 40 50 60 70 80
Latin America and the Caribbean
Sub-Saharan Africa
Asian East and Pacific
Middle East and North Africa
Southern Asia
Eastern Europe and Central Asia
OECD High Income
2013
2006
Days to Open a Business

12. Mexico needs to simplify, optimize and digitize the provision of services and the
implementation of procedures to be more competitive
Integrate a
national
catalog of PS
Define a single
one-stop shop
www.gob.mx
Launch a
digitization
strategy PS
Make public
the delivery
performance
of PS
Evaluate the
service
efficiency and
citizen
satisfaction
Regulatory Governance of Public Services (PS)
Interoperability principles
1. Do not ask for information that the government already has
2. If the government does not have the information it will be requested only once and shared with all agencies
that require it to provide services and carry out procedures
3. All documents issued by the government are made ​​in plain paper and use electronic signature
1 2 3 5 6
Enable a
multi
channel
strategy
4

13. The new model involves moving from a Federal Registry of Procedures and Services to
a National Catalogue of PS
National Catalogue of PS
administered by COFEMER
Moving from several sources of
information on PS
POT y RFTS
StatesMuni
FPA

14. Integrates a
catalog
Links for each unit responsible for maintaining current information on the website
Capture and update of
information template
* They integrate to the portal through an agreement prioritizing the procedures within the report on ease of doing business
** They integrate to the portal through convention prioritizing the procedures within the report on ease of doing business
COFEMER
authorizes
Authorization flow
Users by dependency
update the NRPSS on-line
E-gov
authorizes
COFEMER revision
template
Digitization standards
revision
Multiple channels
Information
about
procedures
and services
(requirements,
delivery time,
costs, etc.)
Registration
according to
COFEMER
standards Take data
from NRPS
100%
*100%
**DB

15. Window
Internal
management
Intermediate
layer
Components
Implemented and
managed centrally
Interoperability Technical Document on Public Services

16. Citizen
Language
Guide
Face-to-face
Attention Guide
Telephone
Service Guide
On-line
Attention
Guide
Mobile
Attention
Guide

17. 1. Information requirements, consultations
(i.e., Land use)
4. Tracking online, by email and sms 7. Evaluation and compliance board with
response times and measurement of
administrative burdens
2. Filling online application (e-form), attach
documents, make appointments
6. Document printing
(license, permit, letter, etc.)
with FIEL
3. Online payment if the PS
has cost
Public Service Type OECD
indicator
Municipal
Indicator
Operating license Order A 3 days 1 day
Property Registry
Cadastral and expert valuation 3 days 26 days
Building Permit
License of use, evidence of
alignment and official number
3 days 47 days
Building license 3 days 25 days
Proof of completion of construction 2 days 32 days
5. Evaluation of
service and
process
quality
Protection
of personal
information

19. Most viable
product (MVP)

20. Classification
procedures
matrix
Management
Change Model
Universe of procedures
of the Mexican
Government
Feedback
Priority
procedures
Classification
of current
procedures
Interviews to
key public
servants
Survey to
citizens
CEDN-Cofemer
INEGI, Website, Mobile
Call Center
UGD - COFEMER
Execution board and
public level of
digitalization
RFTyS/
Interoperability
matrix
Procedures
Digitalization
Model
Indicators Model and
Continuous
Improvement
Communication
Model
Channeling
Model
We are here

21. Classification
procedures
matrix
Management
Change Model
Universe of procedures
of the Mexican
Government
Feedback
Priority
procedures
Classification
of current
procedures
Interviews to
key public
servants
Survey to
citizens
CEDN-Cofemer
INEGI, Website, Mobile
Call Center
UGD - COFEMER
Execution board and
public level of
digitalization
RFTyS/
Interoperability
matrix
Procedures
Digitalization
Model
Indicators Model and
Continuous
Improvement
Communication
Model
Channeling
Model

22. Procedure A
Institution A
RENAPO- Civil
Registry
Institution B
SAT
Tax Revenue
Institution C
Data 1 Name
Data 2 Last Name
Data 3 Middle Name
Date of Birth
Data 1 SSN
Data 2 Addres
Electronic Signature
Data 1
Data 2
Data n
Where is the
information coming?
Who has the right to
have it?
How many requests
suport?
Interoperability Map

23. API Data
RENAPO
API Data
SAT
API Data
INEGI
CURP
RFC
Address
Family Name Second Surname Name
Date of birth Entity of birth
Data of supporting documentation
Entity Municipality
Year Logbook Volume Sheet Certificate
Gender
Family Name Second Surname Name
Date of birth
CURP
CURP
By selecting a field, common data automatically
get completed, so the citizen does not have to
write what is in possession of the government

24. CURP
RFC
Address
API Data
RENAPO
Family Name Second Surname Name
Date of birth Entity of birth
Data of supporting documentation
Entity Municipality
Year Logbook Volume Sheet Certificate
Gender
Family Name Second Surname Name
Date of birth
CURP
CURP
RFC -Code
API Data
SAT
API Data
INEGI
By selecting a field, common data automatically
get completed, so the citizen does not have to
write what is in possession of the government

25. CURP
RFC
Address
API Data
RENAPO
Entity Municipality
Suburb
ZIP Code
Street
Exterior number Interior number
API Data
SAT
API Data
INEGI
Catalogues and database are used, as
confidence sources to facilitate
the citizen filling in the forms

26. Independent
procedures
Services
In cluster
Los trámites e interfaces son
los mismos, lo que cambia
son las reglas de negocio y el
flujo controlado por el
orquestador de procesos
Independent
Procedure
Chain of
other
procedures

27. Classification
procedures
matrix
Management
Change Model
Universe of procedures
of the Mexican
Government
Feedback
Priority
procedures
Classification
of current
procedures
Interviews to
key public
servants
Survey to
citizens
CEDN-Cofemer
INEGI, Website, Mobile
Call Center
UGD - COFEMER
Execution board and
public level of
digitalization
RFTyS/
Interoperability
matrix
Procedures
Digitalization
Model
Indicators Model and
Continuous
Improvement
Communication
Model
Channeling
Model

29. 0,0
5,0
10,0
5,00,0 10,0
Impatofthe
Procedure
Relevance
Very
relevant
High
Impact
+
+
+ +
Very High
Impact and
relevance
The criteria of the value and weight of procedures will be define in consensus
All criteria should be fulfilled by the different institutions for each procedure.

30. 0.5
1.5
2.5
Impact
6
5
4
3
2
1
0 Relevance
7.06.56.05.55.04.54.03.53.02.52.01.51.00.50.0
3.5
4.5
5.5 First wave: Public services of high
impact and high relevance
Second wave: Public services of
medium impact and medium
relevance
Third wave: Public services of low
impact and low relevance
Alto
Medio
Bajo
Medio Alto

31. Classification
procedures
matrix
Management
Change Model
Universe of procedures
of the Mexican
Government
Feedback
Priority
procedures
Classification
of current
procedures
Interviews to
key public
servants
Survey to
citizens
CEDN-Cofemer
INEGI, Website, Mobile
Call Center
UGD - COFEMER
Execution board and
public level of
digitalization
RFTyS/
Interoperability
matrix
Procedures
Digitalization
Model
Indicators Model and
Continuous
Improvement
Communication
Model
Channeling
Model

32. Leading Team
PMO
Rocío Puente
20003000 Ext 4462
soportegobmx@presid
encia.gob.mx
National Digital
Strategy Team
(EDN)
SE-
COFEMER
Representative
of the NDE &
COFEMER
Key User
of PS
Change
Management
TIC
KU 1
KU 2
KU 3
KU n
HC 1
HC 2
HC 3
HC n
Gob.mx Help
Center
Implementation team ministry A
TIC
Representative
of the NDE &
COFEMER
Implementation team ministry B
Key User
of PS
Gob.mx Help
Center
Change
Management
KU 1
KU 2
KU 3
KU n
HC 1
HC 2
HC 3
HC n

34. Classification
procedures
matrix
Management
Change Model
Universe of procedures
of the Mexican
Government
Feedback
Priority
procedures
Classification
of current
procedures
Interviews to
key public
servants
Survey to
citizens
CEDN-Cofemer
INEGI, Website, Mobile
Call Center
UGD - COFEMER
Execution board and
public level of
digitalization
RFTyS/
Interoperability
matrix
Procedures
Digitalization
Model
Indicators Model and
Continuous
Improvement
Communication
Model
Channeling
Model

35. 

2
3
3
1

36. Classification
procedures
matrix
Management
Change Model
Universe of procedures
of the Mexican
Government
Feedback
Priority
procedures
Classification
of current
procedures
Interviews to
key public
servants
Survey to
citizens
CEDN-Cofemer
INEGI, Website, Mobile
Call Center
UGD - COFEMER
Execution board and
public level of
digitalization
RFTyS/
Interoperability
matrix
Procedures
Digitalization
Model
Indicators Model and
Continuous
Improvement
Communication
Model
Channeling
Model

37. México Digital
Measuring mechanisms that
help to evaluate the
progress in ICT use and
application in order to raise
government efficiency and
effectivenessInternational
indicators of delivery-
time and regulatory
efficiency
Citizenship
Evaluation
Excellence in
Digital
Govemernent

38. Regulatory Governance
Committees by sector
www.gob.mx
Fiscal Health Others
SHCP - SAT SSA – IMSS – ISSSTE – COFEPRIS
Biennial Plan of Regulatory Improvement
. . .
COFEMER contacts
Citizenship/Entrepreneurs S&P
Chambers
Academia
CSO
Committee on National
Productivity
The digitalization plan of P&S is a part of the Biennial Plan of
Regulatory Improvement
Committee on National
Competitiveness

39. Directive Plan for the optimization and implementation of procedures
August September October November DecemberJuly
Procedures optimization
Catalogue and methodology
of processes
Estrategia de
digitalización
Plan Director a cinco años
4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3
Pre classification
Total
Procedures
preparation
Llenado de Información de Matriz de Trámites
Dependencias,
Estados y
Municipios
Ordenación trámites de acuerdo a familias de trámites, hechos vitales, y
procesos y aplicación de guías de optimización.
Dependencias,
Estados y Municipios
Pre classification,
pilot
Definition
of master
lines
Identification of
essential facts
Optimization
criteria
Procedures Processes catalogue
Metodología de
modelado de
procesos
Identificación de Cadenas de
Interoperabilidad y estrategia de digitalización
Interoperabilidad y Metodología común de
Tramitación
Es indispensable la
entrega de
información para
continuar
Es indispensable la
entrega de
información para
continuar
15 Ago. 2013
Capacitación
SEMARNAT, SER,
RENAPO
27 Ago. 2013
Capacitación
Enlaces y Guías
Gob.mx
21 Aug. 28 Aug.
30 Ago.
SEMARNAT, SRE, RENAPO
deliver interoperability matrix
17 Oct.
Entrega matrices
total de
dependencias
Reuniones de avance Enlaces
08 Nov.
Entrega inf.
adicional total de
dependencias
Tuempresa en
gob.mx

41. www.gob.mx
Trámite 1
Trámite 2
Trámite Integrado
Trámite 3
Institución F
Back Office F
Web
Service F
Institución E
Back Office E
Web
Service E
Start (electronic
form)
End (license, permission or
subscribing, electronically signed)
Institución M
Back Office M
Web
Service M
Federal
State
Local

42. Stage 1 – Current
Situation Analysis
Stage 2 – Design of
Future Model
 Procedures flowcharting
 Response time identification
 Regulatory simplification areas
identification
 Installation of Citizenship
Regulatory Improvement Councils
 Forums in States and
Municipalities ti validate the
future model
 Forums in business cameras
and key users
 Updating of State and
Municipal legal framework
aligned to the Future Model
Sept– Oct 2013 Oct 2013
Jalisco
Colima
Gathering information Definition and validation of
future model
Working group
Model laws
Model rules
Model procedures
Interoperability criteria
SARES (A & B Operation
permitting)
Legal
Interoperability

43. Etapa 1 – Análisis de
Situación Actual
Etapa 2 – Diseño de
Modelo Futuro
Etapa 3 – Integración
1er bloque de T y S
 Procedures flowcharting
 Response time identification
 Regulatory simplification areas
identification
 Installation of Citizenship
Regulatory Improvement Councils
 Forums in States and
Municipalities ti validate the
future model
 Forums in business cameras
and key users
 Updating of State and
Municipal legal framework
aligned to the Future Model
 To work with IT departments
of States and Municipalities
to test the services
integration
 To release the beta version of
the portal
 To launch the calling for the
2014 integration
 To launch the 100% digital
stamp, to encourage the
different government levels
the online procedures
Sept– Oct 2013
Etapa 4 – Plan de
despliegue 2014-218
Oct 2013 Jan-May 2014 Jun-Dec 2014 Jan 2015 – Dec 2018
 To promote the citizenship
participation in the evaluation of
services and to make public the
progress of agencies in digital
procedure conversion process
 To launch new versions of portal
Jalisco
Colima
Starting a business
-Small taxpayers
-Business societies
-Public commerce registry
affiliation
-Business type license
-Construction permitting
-Cadastral procedures
General citizenship
- Birth certificates
- Marriage certificates
- Divorce certificates
- Death certificate
- Police letter
Gathering information Definition and validation of
future model
Stage 1 – Current
Situation Analysis
Stage 2 – Design of
Future Model
Stage 3 – Integration
1st blok of procedures
Stage 4 – Deployment
Plan 2014-2018
Stage 5 – Evaluation and
continous improvement
(CoE)

44. Fuente INEGI 2011
World Bank 2012, Ease of Doing Business Mexico
Procedures
Doing Business
Classification
2012
Business
Opening
Construction
permitting
Registry of
Property
Contract
enforcement
Colima 1 6 1 3 2
Jalisco 21 16 16 29 14
Nuevo León 15 7 26 13 16
100%
16.552%
9.288%
7.477%
6.174%
5.895%
4.653%
4.369%
3.884%
3.392%
3.087%
2.918%
2.861%
2.724%
2.665%
2.422%
0.576%
Nacional
Distrito Federal
Edo. de México
Nuevo León
Jalisco
Campeche
Veracruz
Tabasco
Guanajuato
Puebla
Coahuila
Tamaulipas
Chihuahua
Sonora
Baja California
Michoacán
Colima
% contribution to National GNP

45. Normativity
Processes
Websites
States and municipalities
records of procedures and
services
Regulatory Improvement
Council
SAREs
Guides
Initiatives portfolio
State 1 Project
State n Project
Municipality A Project
Municipality B Project
Proj E1 Deliveries
Proj En Deliveries
Proj MA Deliveries
Proj MB Deliveries
DeliveriesAgenda 2013
Agenda 2014

Colima State Project +
Municipalities
State of Jalisco Project
+ Municipalities
Regulatory Improvement
Laboratory and the
e-government (CoE)

47. Lic. Alejandra Lagunes Soto Ruiz
Coordinator of the National Digital Strategy
alagunes@presidencia.gob.mx
Mtra. Yolanda Martínez Mancilla
Head of the Unit of Digital Government
ymartinezm@presidencia.gob.mx