1. Outward Facing
Software Projects
IBM Design Studio Team

2. Presentation Agenda
● What is transparency?
● Who is affected by transparency?
● Why make software transparent?
● How do we become transparent?
● Good examples
● Bad examples

3. What is Transparency?
● Visibility of all project activities
● Openness, communication, and
accountability
● All decisions are made public
● Client focused

4. Who is affected by Transparency?
● Customer
● Management
● Support Infrastructure
● Engineers/Developers/Designers
● Other stakeholders

5. Why make software
development transparent?
● Increased client satisfaction
● Leads to more ethical behavior
● Feedback early on
● Ensures a completeness/wholeness
● Helps executives
● Solution-oriented

6. How do we become transparent?
● Establish transparency early on
● Issue tracking
● Blogs
● Wikis
● Betas

7. Good Examples
● MS Windows 7
● IBM ProjectZero
● Mozilla Firefox

8. Bad Examples
● MS Windows Vista
● OQO
● Apple iPhone vs Google Android
●

9. What we learned
● Feedback early on is good
● Betas are good
●

10. What we learned
● Feedback early on is good
● Betas are good
●