1. UNIT 2 COMMUNICATION SKILLS
OUTLINE
BUDGET
TARGET AUDIENCE
RESOURSES
PERSONAL REQUIRMENTS
Cast and Crew

2. I have decided to create a music video as my final project. For this music
video I have chosen the song ‘Bow Down’ by Beyoncé Knowles as this song
intrigues me, due to the fact that it’s so different to her other songs as the
lyrics are aggressive and fairly vulgar. The song has caused controversy in
the media because of this, which has pushed Beyoncé to not make a music
video for it. All the media attention this song has raised make me interested
to make a music video to match its attention seeking and explicit manner in
an interesting way. Nevertheless main reason I have chosen to make a
music video for this song is that, there is no music video for the song.
My vision is to create a music video that follows the trail of successful
Beyoncé music videos, like crazy in love, single ladies, run the world girls,
especially single ladies as itspawned a dance craze and inspired thousands
of imitations all over the world and was parodied by other stars such as Joe
Jonas, Justin Timberlake and was featured in hit TV show glee, when it was
still a hit of course,
these are all legendary music videos that have and will continue to
challenge and inspire the industry and the world of dance, everything that
Beyoncé touches or puts her name on seems to turn to gold, which Is why
creating a music video to a Beyoncé song, cause whether it will create buzz,
it will draw interest you want prove that Beyoncé music videos are
memorable and epic,
After receiving the feedback from my survey I observed that a lot of people
liked the idea of my music video, and would actually tune in to watch it, this
makes the idea successful as all the people I surveyed are into the genre of
my music video idea. A lot of people thought my music video would appeal
to my target audience of 15-26 year old individuals, but it wasn’t
appropriate for them as the content within it is vulgar, explicit and badly
influential to the younger individuals within my target audience, which tells
me that I would have to illuminate the discourteous and sexually explicit
elements and themes, this would also help me gain a larger target audience
in the process as I could gain a larger audience (younger people would be
able to watch it and older individuals would not be put off by it), on-the-
other-hand I must be careful how much of

3. USP (WHAT WILL MAKE THIS A SUCCESS
Recipe for Success
• Controversy = Buzz
• Fan Loyalty (original Beyoncé Fans)
• Anticipation
• Unique twist and direction of the video

4. BUDGET

5. TARGET AUDIENCE
My Target Audience Would Consist of
Teenagers and young adults aged 15-24
As this age range is known to have the most interest in new/commercial
and chart music and music videos
Due to the fact that the song and artist is Beyoncé (a worldwide female
role model, who makes music to empower and inspire females), the
intended gender of my target audience was mainly female,
After research the backlash this song received from Beyoncé’s typical
female audience, the controversy has managed to draw in both genders.

6. Resources
Here is a list of resources I would need and their uses:
Film equipment set, including-
Professional camera, lighting, speakers, dolly tracks, microphones,
Costume for artist and actors-
Snapbacks, royal queen dresses and gowns, crowns, jewellery
Props-
Peddle bikes, car, smoke grenades, old style cigars and lighters, stuffed puppy
and gold lead
Location-
Live vision studios based in London
Editing suit

7. Personal Requirement
Because the shooting timescale of this video will only be one day there is no
need for booking extended accommodation for crew or actors, and because
the location is near where the actors live, there is no need to get them any
accommodation or travel.

8. Cast and Crew