Launch Hackathon March 2 - 4

1. 85 Ate-ify
Menu personalization
Sai Shenoy & Priyanka Godbole
Launch Hackathon (2-4 March 2013)

2. Why?
Taste is very personal.
No existing app tells you what food / restaurant you will like.
The entire restaurant menu may not be relevant to you.
Reviews & ratings by other users are not always useful.

3. Introducing
iPad app at RESTAURANT
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Shows users custom personalized menu
Analytics - Track your users
Improve retention - update menu based on
user preferences
Make sure your users love you
iPhone app with YOU
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Build your taste profile
Explore restaurants you will love
Always eat the food you love

4. Technology
Frontend
Less CSS, HTML, jQuery mobile
Backend
Firebase, Node.js, Express, R (menu
item ingredients cluster analysis)
Future work
Collaborative Filtering
Recommendations based on similar user
taste profiles
Multiple profiles
Relevant for family dining scenario
Data platform
Recipes, Calorie counting, Expense reports

5. Your taste profile
Set dietary preferences
You can specify what ingredients you
like or don’t like / any allergies / cuisine
preferences, so 85 can surface only the
relevant menu items when you visit a
restaurant.

6. Your food history
Up-to-date eating history
As soon as you place order at the
restaurant, 85 app on your iPhone gets
a record of those menu items.
Vote food & restaurant
With a simple upvote or downvote
mechanism, your opinion about a menu
item from the restaurant is recorded.
Accurate taste profile
Voting and eating history will improve
accuracy of your taste profile, and 85
will give you better personalized
recommendations.

7. See restaurants you love
Highlighted restaurants you love
It can seem overwhelming to see a list of
so many popular restaurants and still not
be able to decide where to eat. 85
highlights the restaurants you will love,
based on your taste profile.
Quicker decision-making
85 makes decision making easier by
removing irrelevant restaurant options.

8. iPad menu at the restaurant
See personalized menu by checking in
Browsing through entire menu is
tedious. As soon as you checkin, a
connection is established between
the 85 iPad & iPhone apps. 85’s iPad
app at the restaurant identifies and
shows only those menu items which
match your taste profile. Thus, you
can decide quickly what you want to
eat from the relevant menu items.
1 more reason: Why check in?
Checking-in is for a purpose other
than collecting badges or informing
friends about where you have been.
As you order from iPad app, 85’s
iPhone app receives your order
history. You can vote recently eaten
food and make your taste profile
more accurate for better
recommendations.