Social media analysts at Roberts Communications in Rochester, NY crunched thousands of Tweets related to the 2015 Super Bowl. #CustomerBowl 2015 focuses on what people in the Rochester area think about all things related to the Super Bowl. Roberts tracked some 12,000 local tweets on game day and then comparred to trends in national chatter. For more information visit http://www.robertscomm.com/

1. Roberts Communications
#CustomerBowl Twitter Report:
An Analysis of Rochester’s
Super Bowl Twitter Chatter
February 2, 2015

2. What we did
Roberts Communications’ social media
analysts devoted the 2015 Customer
Bowl effort to comparing national and
local reactions to Super Bowl XLIX. The
team analyzed relevant Twitter chatter
across the greater Rochester region to
form this report.
1
We tracked, compiled and analyzed Rochester’s feedback around all in-game Twitter conversations using social monitoring tools.
Results were queried from various keywords and hashtags relevant to the game and advertisers. Both national and local results
were pulled based on geographic location.

3. 2
of total tweets
for the day were about
the Super Bowl
RochesterNational
28M
Twitter Chatter
Total tweets related to the
Super Bowl source: Twitter
60%
Top three national hashtags:
1. #SB49
2. #SuperBowl
3. #SuperBowlXLIX
Increase from 2014
Based on 2014
#CustomerBowl Report
Most of the chatter during
the game was positive
30%
11k
Top three Rochester hashtags:
1. #SuperBowl
2. #SB49
3. #SuperBowlXLIX
20%
Increase from 2014
Based on 2014
#CustomerBowl Report
200%
of total tweets
for the day were about
the Super Bowl
Total tweets related to the
Super Bowl
Most of the chatter during
the game was positive

4. 3
Twitter Chatter:
The Ads
RochesterNational
Top 3
Ad Mentions
23%
Locally, Pepsi received
more chatter than
nationally
of tweets were
related to the ads .36%
Top 3
Ad Mentions
1
2
3
1
2
3
Compared to Pepsi,
Coca-Cola received
more chatter nationally
of tweets were
related to the ads .
Nationwide’s #MakeSafeHappen
ad spurred a meme that was seen
throughout Twitter, resulting in
additional chatter.

5. 4
Twitter Chatter:
The Game
RochesterNational
Did not make the national top 100
hashtag list
#HypedForHalftime
Most popular hashtag in
Rochester top 100 list15th
6%12%
of top 100 hashtag chatter was Seahawks-related
5%9%
of top 100 hashtag chatter was Patriots-related
#HypedForHalftime
77%
of tweets were
related to the game64%
of tweets were
related to the game
1.2M
Total mentions
212k
Total mentions
760
Total mentions
142
Total mentions
*Attributed to Rochester-area contest