1. MLIM6025 Research Plan Name: Yuen Sze Wai Ronda Student Number: 2006977114
2. Title: The Current Practices of Digital Reference Service in UK & HK Academic Libraries
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10. Qualitative Research Qualitative research is most appropriate because the study focused on in-depth study of current practices and it allowed the researcher to explore attitudes, perceptions and emotions which are not possible if one had used rigidly defined statistical methods. Moreover, it can capture and analyze the rich responses that were expected from the participant audience.