This document contains tips for local SEO, including adding citations to directories, ensuring listing quality and quantity, including details like phone numbers and offers, using technologies like hCards and geo sitemaps, optimizing for mobile, and troubleshooting issues. It also provides contact information for an SEO expert.
Citations are mentions of your business’ NAP across the web. As in SEO- it’s all about relevancy & just like links, not all citations born equally. Also remember- Don’t just focus on Google if you want to win the race.Distributers directories- Yext, UBL, Localeze, InfoUSA,
Secondary phone # (mobile, fax, 1-800)
Refreshment
Reviews are one of the best tools to increase CTR.
Choose your images wisely, crop them if needed.Don’t update listing too frequently- crawl & panelize if against the guidelines
hCard- coded business card in your site, shows to Google your NAP info, hReview- a coded feedback, that says to Google- Show me on SERPs.
Troubleshooting: on-listing R&D, MapsHelp forum, get yourself a TC (or be one!), Local bloggers, create an Adwords Express campaign