A Vos Toques

•Descargar como PPTX, PDF•

0 recomendaciones•282 vistas

Electrolux wanted to capitalise on the enthusiasm of the French people for cooking programmes and to strengthen its brand image in the process as a brand that shares the values of conviviality, creativity, self improvement. As a result, Electrolux collaborated with ELLE à Table to create the first ever web cooking series, “A Vos Toques”. This co-branded web series which reflects Electrolux’s values was promoted through an interactive and cross media campaign covering print, web, mobile and social networks,via ELLE à Table and Lagardère’s brand network.

Marketing Entretenimiento y humor Tecnología

To broadcast the web series

1. Call for candidates and presentation of the
candidates
2. Broadcasting of the challenges
3. Competition finale and the revelation of the winning pair

 Users decided the challenges and voted for their favorite candidates



Interstitials and banners

Homepage takeover
Wide Angle video online
Interstitial

 To increase traffic to the web series
and create a buzz

Dedicated tab on
ELLE’s Facebook
page

Tweets

Broadcasting videos from the web series
on YouTube in the ELLE videos

Más contenido relacionado

Destacado

Proyecto Bilingüe 2015-2016

LosArenales

The Andhra Crisis:The Beginning Of An End Or End Of A Beginning?

MicroSave - Financial Inclusion Consulting

Sp.1

Akhil Gupta

Angy monserrate m09

Angy Palacios Monserratte

1.1

Akhil Gupta

New base 732 special 19 november 2015

Khaled Al Awadi

Shot list (final draft)

annamariamedia

IDM rationale essay (revised)

Taylor Tincher

Инструкция по продвижению в США. Пётр Фальковский, руководитель отдела продвижения Ukrop Media. На семинаре каждый участник получит готовое руководство по продвижению сайтов в США, уже ранее проверенное на практике. - Семантика, аудит, контент, аналитика и другие важные шаги. - Правильный крауд-маркетинг. - Убить конкурента — в США это нормально. - Подборка сервисов по каждому этапу продвижения.

Инструкция по продвижению в США. Пётр Фальковский, руководитель отдела продви...

SPECIA

Conjuntos, operações numéricas, equações do 1º e 2º graus

Sérgio de Castro

11.1

Akhil Gupta

TERSCV - Link

Terry Richards

Destacado (12)

Proyecto Bilingüe 2015-2016

The Andhra Crisis:The Beginning Of An End Or End Of A Beginning?

Sp.1

Angy monserrate m09

1.1

New base 732 special 19 november 2015

Shot list (final draft)

IDM rationale essay (revised)

Инструкция по продвижению в США. Пётр Фальковский, руководитель отдела продви...

Conjuntos, operações numéricas, equações do 1º e 2º graus

11.1

TERSCV - Link

Más de sabinecoste

To raise the awareness of Swarovski Elements, Swarovski’s upscale crystal range, amongst a BtoC target audience, the brand joined forces with ELLE in exclusive association with the famous ELLE France fashion event: ELLE aime la mode*. This unprecedented, custom-made partnership was promoted by a powerful and integrated 360° media plan including print, web, mobile and tablet advertisements, and strong editorial support. *ELLE Loves Fashion:ELLE has always adored fashion. ELLE’s goal is to support and create more enthusiasm for the new wave of designers who are adding impetus to fashion with fresh perspectives and irresistible energy.

ELLE aime la mode

sabinecoste

In association with ELLE, Olympus introduced the new Olympus Pen Mini camera demonstrating its user-friendly nature and ease of use. ELLE France offered its readers and website users the opportunity to test the camera by organising a competition. The winners received an Olympus Pen Mini and had the opportunity to produce a fashion shoot with their new camera which was shown in ELLE and on Elle.fr.

Olympus Pen Mini

sabinecoste

Pantene Pro V

sabinecoste

To reinforce the brand image and the proximity with its consumers, Maje joined forces with ELLE, as the exclusive partner of the ELLE en Scène tour*. ELLE and Maje have signed an unprecedented and custom-made partnership with lots of added value. To support this operation, ELLE organised a competition and created a buzz through a powerful cross-media campaign including print, web, mobile, social networks, radio and on the ground aspects. To reinforce the plan, many brands of the Lagardère network were also involved. * ELLE en Scène, organised by the ELLE brand, is a concert tour, in main French cities with famous artists such as: M, Yael Naim, Charlie Winston, Raphaël, Metronomy, Aaron, Ayo, Imany.

ELLE en Scène

sabinecoste

To promote the launch of the Adidas Original Denim range; to emphasise its modern, accessible and fashion positioning; and to create links between the brand and the music world, Adidas chose Lilly Wood & The Prick, a famous French music group in line with its values, as the muse of its campaign. To front the campaign, ELLE France offered an integrated press/internet media plan in the colours of Lilly Wood and the Prick, which included a competition on social networks.

Adidas Originals Denim

sabinecoste

Chanel J12 White Phantom

sabinecoste

Más de sabinecoste (6)

ELLE aime la mode

Olympus Pen Mini

Pantene Pro V

ELLE en Scène

Adidas Originals Denim

Chanel J12 White Phantom

Último

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker. Key Takeaways: - New framework for examining and safeguarding an online reputation - Tools and techniques to keep you a step ahead - Practical examples that demonstrate when to act, how to act and how to recover

Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

In this presentation, we delve into the power of AI in revolutionizing sales and marketing, with a focus on lead generation and cost optimization. As the search landscape evolves, the future of Google driving high volumes of website traffic is uncertain with the rise of LLMs, making AI's role even more significant. While only 3.7% of Canadian businesses have deployed AI, its adoption is critical for staying competitive. We'll discuss a step-by-step approach to AI integration, highlighting essential tools and the importance of proper training. From lead processing to content creation, AI emerges as a game-changer, significantly improving efficiency and quality. The core message is clear: AI is no longer an option but a component for modern marketing success, transforming how we approach sales and marketing. By carefully planning the steps, leveraging the right tools, and investing in training, businesses can harness AI's transformative power and gain a competitive edge. Key Takeaways: AI changes everything. AI is revolutionizing lead generation and cost savings in sales and marketing operations. The rise of large language models (LLMs) is challenging Google's dominance in driving website traffic, making AI adoption even more crucial. Despite the low adoption rate (only 3.7% of Canadian businesses using AI), integrating AI is critical for staying competitive. A step-by-step approach is needed for successful AI integration, along with leveraging the right tools and providing proper training.AI is a game-changer for lead generation, content creation, and overall process efficiency and quality improvement.AI is no longer an optional tool but a fundamental component for modern marketing success. Careful planning, using the right AI tools, and investing in training can help businesses harness AI's transformative power and gain a competitive edge.

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...

ChesterYang6

Social Media Marketing PPT-Includes Paid media

adityabelde2

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Developing Marketing Strategies and Plans kotler

AmirNasiruog

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

VWO

Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

Unlocking the Mystery of the Voynich Manuscript

elizabethella096

10x your Business with LinkedIn Learn tangible steps to harness the full potential of LinkedIn to expand your business reach, build valuable connections, and establish your brand authority. Join David as he reveals the strategies his team deploys for their agency clients. Key Takeaways: 1. Optimizing your LinkedIn profile for sales 2. Advance strategies to find your ideal prospects on LinkedIn 3. Buy back your time with AI and automation for LinkedIn

LinkedIn Social Selling Master Class - David Wong

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Branding strategies of new company .pptx

VikasTiwari846641

Creator Influencer Strategy Master Class - Corinne Rose Guirgis

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

A Vos Toques

1. &

2. & OBJECTIVE RESPONSE ‘ ’

4. To broadcast the web series 1. Call for candidates and presentation of the candidates 2. Broadcasting of the challenges 3. Competition finale and the revelation of the winning pair  Users decided the challenges and voted for their favorite candidates

5.  Interstitials and banners Homepage takeover Wide Angle video online Interstitial

6.  To increase traffic to the web series and create a buzz Dedicated tab on ELLE’s Facebook page Tweets Broadcasting videos from the web series on YouTube in the ELLE videos

A Vos Toques

Recomendados

Recomendados

Más contenido relacionado

Destacado

Destacado (12)

Más de sabinecoste

Más de sabinecoste (6)

Último

Último (20)

A Vos Toques