Learn how the global cruise line used Shoutlet to launch a contest that went viral with fans.

1. HOW NORWEGIAN CRUISE LINE GENERATED
ENGAGEMENT WITH THOUSANDS OF NEW CUSTOMERS
GLOBAL CRUISE LINE ACQUIRES NEW CUSTOMERS WITH SHAREABLE CONTEST
GOAL
DRIVE NEW LEADS GENERATE ENGAGEMENT
As the new ship Breakaway launch drew near, the team looked for creative ways
to acquire new leads for their database as well as generate buzz and excitement
around their new ship. Through social engagement, the team looked to not only
reach their fans, but friends of their fans.
CAMPAIGN
BEST OF NYC SOCIAL CONTEST
Norwegian set up a simple yet effective
social contest on Facebook, that included
a landing page, entry page, and thank you
page with follow up instructions to Like
their page and share with friends. The
team promoted the contest via regularly
scheduled multi-network posts with
trackable links.
Shoutlet, Inc. 2013 • v13.01
shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet

2. RESULTS
11,890
ENTRIES
7,044
CONTEST
SHARES
13,039
NEW FANS IN
2 WEEKS
INCREASED
BRAND
AWARENESS
In less than two weeks, the contest garnered almost 12,000 entries and over 7,000 contest shares.
They increased their fan base by more than 13,000 fans, and increased overall engagement of
their community. The team also gathered new customer data including e-mail addresses to add
to their Social Profiles™ to use in future marketing campaigns. A highly engaging campaign, the
Best of NYC Social Promotion allowed Norwegian Cruise Line to engage and reward existing
fans, as well as connect with new fans.
We experienced great success with our
Norwegian Breakaway cruise giveaway contest
using Shoutlet. Our concept was based on a
promotion we saw another company launch on
Facebook, and the Shoutlet team was wonderful
in helping us build a contest that replicated what
they had done. Not only did the contest exceed
all of our expectations in terms of engagement,
it generated an overwhelming number of entries,
which translated to leads, as well as generated a
lot of buzz and excitement around the launch
of our new ship.
Marisa Scime
Director, Social Media
and Public Relations
Norwegian Cruise Line
HOW SHOUTLET HELPED
The Norwegian team worked strategically
with their Shoutlet Account Director to
execute a popular viral Facebook contest
they had seen in the past. Social Contests
and Social Canvas™ empowered the team
to customize their single-field entry page
and the unique thank you page with the
Facebook Like and Share button. Shoutlet
Posting and Calendar enabled the team to
plan, execute, and track content promoting
the contest. And finally, using Shoutlet’s
Analytics, Norwegian Cruise Line measured
not only contest entries, but also contest
shares, proving the successful virality of
the promotion.
ABOUT SHOUTLET, INC.
Shoutlet is a leading independent enterprise-class cloud-based social marketing platform that
enables marketers to publish, engage, and measure social marketing campaigns and activities
on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its
industry-leading, enterprise class functionality includes tools for social CRM, creative design,
social listening, ads, workflow management, contest design and execution, and top-notch
analytics for easy integration with the industry’s leading web analytics tools from Google
Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s SaaS-based model gives
customers the control and flexibility they want and need, and is rooted in a strategic partnership
that provides the necessary resources and counsel to execute successful social campaigns.
Shoutlet, Inc. 2013 • v13.01
shoutlet.com • facebook.com/shoutlet • twitter.com/shoutlet