Presentation by Simon Terry from the Microsoft Enterprise Social Masterclass event in Melbourne on 9 September 2014 on the creation of value in enterprise social collaboration in Office 365 and Yammer networks. The presentation is a high level overview of the Value Maturity Model of enterprise social networking value creation.

1. Creating Value in Yammer:
The Value Maturity Model
8 September 2014
Simon Terry
1
simonterry.com

2. You Have What You Need
2
Purpose Networks Community
& Work
How do you better enable the creation of strategic value?
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3. Pushing against work, networks and
communities is unsustainable
• Faddish: ‘Social media is viral technology’
• One-way: ‘We need a new way to communicate to our
employees’
• Special: ‘We will use it for our innovation day’
• Controlled: ‘We want to see praise, but we don’t want to see
criticism’
• Artificial: ‘We will reward every employee for posting every
day’
3
Be Human
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4. Every day value creation through
every day work
Connect
Share
Solve
Innovate
Who? What? How? Why don’t we?
Value
Trust
Empowerment
Collaboration
Agility
4
© Simon Terry 2014 simonterry.com

5. Maturity sees increasingly valuable questions
Connect
Share
Solve
Innovate
WHO
is the
product
manager?
WHAT
are the
features of
the
product?
HOW
do I apply
this
product in
my
customer’s
situation?
WHY
DON’T
we have a
product to
meet this
customer
need?
being asked by users
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© Simon Terry 2014 simonterry.com

6. Focus on every day value
for every day work
• Be clear what creates value:
– For users & teams
– For key initiatives
– For the organisation
• Use your champions, networks, communities, and leaders (in
that order)
• Work Out Loud
• Experiment
6
Focus on the interactions, not the transactions
simonterry.com