Business, Innovation, and Design Slide

1. Sadman Sakib Professor Kilinkowstein
Selected Business Article
Cure for public-speaking jitters: Stand like a
starfish
http://www.bbc.com/capital/story/20140904-jitters-act-like-a-starfish

2. Sadman Sakib Professor Kilinkowstein

3. Everyone is not a born public speaker
Sadman Sakib Professor Kilinkowstein

4. Pretend to be a starfish for two minutes
Sadman Sakib Professor Kilinkowstein

5. Changing posture influences hormone
secretion.
Sadman Sakib Professor Kilinkowstein

6. Do it in private, not in front of your boss.
Sadman Sakib Professor Kilinkowstein

7. Activity for Ethnographic Observation
People making presentation in clubs ,public places and
conference.
Sadman Sakib Professor Kilinkowstein

8. Ethnographic Research
Speaker Making Presentation
Sadman Sakib Professor Kilinkowstein

9. Ethnographic Research
Speaker Making Presentation
Sadman Sakib Professor Kilinkowstein

10. Ethnographic Research
Speaker Making Presentation
Sadman Sakib Professor Kilinkowstein

11. Ethnographic Research
Speaker Making Presentation
Sadman Sakib Professor Kilinkowstein

12. Ethnographic Research
Speaker Making Presentation
Sadman Sakib Professor Kilinkowstein

13. Ethnographic Research
Speaker Giving Speech
Sadman Sakib Professor Kilinkowstein

14. Ethnographic Research
Speaker Giving Speech
Sadman Sakib Professor Kilinkowstein

15. Ethnographic Research Observation
All the people I observed were very confident while
they were giving a speech and they were
appropriately dressed for the occasion
Sadman Sakib Professor Kilinkowstein

16. Ethnographic Research Observation
Two women were fixing their hair sometimes in the
middle of the presentation and one man was
occasionally swinging his hands
Sadman Sakib Professor Kilinkowstein

17. Ethnographic Research Observation
Two of the speakers I observed started their
presentation with a joke and it instantaneously
grabbed the attention of the audience
Sadman Sakib Professor Kilinkowstein

18. Ethnographic Research Observation
Two of the speakers I observed messed up a little in
the middle of their presentation, but they managed
it very well
Sadman Sakib Professor Kilinkowstein

19. Ethnographic Research Observation
One speaker was very dramatic and kept his
audience guessing. He also used some higher-level
words and metaphors.
Sadman Sakib Professor Kilinkowstein

20. Ethnographic Research Findings
• Confidence is the key factor to becoming a good
speaker
• Eye contact and Hand gestures are as important as
good Script
• Appropriate use of jokes help the audience to
concentrate
Sadman Sakib Professor Kilinkowstein

21. Ethnographic Reading Summary
Ethnographic Research-Who are users? How do they
operate within their culture?
• Getting to know the audience and their culture on
a deeper level to gain insight
Sadman Sakib Professor Kilinkowstein

22. Ethnographic Reading Summary
Ethnographic Research-Who are users? How do they
operate within their culture?
• Differences between market research and
ethnographic research is very salient
Sadman Sakib Professor Kilinkowstein

23. Ethnographic Reading Summary
Ethnographic Research-Who are users? How do they
operate within their culture?
• Ethnographic research is extensive and its effect is
omnipresent in business
Sadman Sakib Professor Kilinkowstein

24. Ethnographic Reading Summary
TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION
SECUTRITY ADMISTRATION
• Engaged in extensive ethnographic research and
identified the core problems.
Sadman Sakib Professor Kilinkowstein

25. Ethnographic Reading Summary
TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION
SECUTRITY ADMISTRATION
• Prototyping a calmer passenger experience and
enhancing airport security
Sadman Sakib Professor Kilinkowstein

26. Ethnographic Reading Summary
TSA CHECKPOINT EVOLUTION FOR TRANSPORTATION
SECUTRITY ADMISTRATION
• Successfully implemented Human Centered security
system in airports that increased overall comfort
level
Sadman Sakib Professor Kilinkowstein

27. Ethnographic Reading Summary
Going Deeper Seeing Further : Enhancing Ethnographic
Interpretations To Reveal More Meaningful Opportunities
For Business
Deeper, meaningful, and enduring values not only
come from the observations themselves
Sadman Sakib Professor Kilinkowstein

28. Ethnographic Reading Summary
Going Deeper Seeing Further : Enhancing Ethnographic
Interpretations To Reveal More Meaningful Opportunities
For Business
Extreme individual and analogous cases help us to
gain new insight and challenge us to rethink the
conventional ways
Sadman Sakib Professor Kilinkowstein

29. Ethnographic Reading Summary
Going Deeper Seeing Further : Enhancing Ethnographic
Interpretations To Reveal More Meaningful Opportunities
For Business
To sustain in long term, a business has to change its
disposition with time and its atmosphere
Sadman Sakib Professor Kilinkowstein

30. Proposal for an Innovative Business
Using virtual reality as a mentor to guide people
overcoming their public speaking jitters
Sadman Sakib Professor Kilinkowstein

31. Proposal for an Innovative Business
Device will provide 3D tutorials, 3D audience to
practice, and a virtual tutor to asses practice
speeches
Sadman Sakib Professor Kilinkowstein

32. Proposal for an Innovative Business
Product is designed for those who want to hone
their presentation, and public speaking skills
Sadman Sakib Professor Kilinkowstein

33. Tagline Research
• Just Do It
• Quietly Brilliant
• Connecting People
Sadman Sakib Professor Kilinkowstein

34. New Tagline
Conveniently Confident
Sadman Sakib Professor Kilinkowstein

35. Raw Background Images
Sadman Sakib Professor Kilinkowstein

36. Blurred Background Images
Sadman Sakib Professor Kilinkowstein

37. Image and Tagline Study
Sadman Sakib Professor Kilinkowstein

38. Infographic Elements
• Headset
• 3D Tutorial
• Practicing
• Assesment
• More Practice
• Confident Speaker
Sadman Sakib Professor Kilinkowstein

39. Infographic Sketches
Sadman Sakib Professor Kilinkowstein

40. Infographic Sketches
Sadman Sakib Professor Kilinkowstein

41. Infographic Sketches
Sadman Sakib Professor Kilinkowstein

42. Infographic For Business Pitch
Sadman Sakib Professor Kilinkowstein