eMarketer’s Senior Analyst, Debra Aho Williamson, and StrongMail’s VP of Emerging Media, Ryan Deutsch, tackle the myth that “email is dead” and provide hard-hitting statistics on why email is still the preferred sharing channel across all age groups, how business is leveraging email marketing and social media to extend the reach of their brand, why companies are investing in both channels in 2010 and prioritizing their integration to drive ROI.
24. The No. 2 reason people become fans on Facebook? They are already your customers
25. Court your best e-mail customers and encourage them to become fans or followers in social media. Then provide them with the tools to share their knowledge and their passion. Use analytics to segment lists and send targeted communications that inspire commenting and sharing. How to give a broader platform for advocates
31. Shift the control to the consumer Use the combination of e-mail and social media to provide multiple ways for consumers to interact with your company. Brand interactions in social media may be less likely to be perceived as spam. “ The great thing about social media is it’s completely permission based. Consumers can just unfollow or unfan you and they’ll never see you again.” — Kristin Hersant, StrongMail
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33. Marketers are far more confident of their ability to measure ROI from e-mail than from social media