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The Execution Premium
    Linking Strategy to Operation for
    Competitive Advantage




  Summarize by Teguh Yoga Raksa
  www.teguhinsinde.blogspot.com
  @teguhyr
"Strategy development and the links between strategy
and operations remain ad hoc, varied and
fragmented. Given the myriad strategy and
operational tools now available, we believe
that companies can benefit from taking a
systems approach to link strategy with
operations. Having a comprehensive      and
integrated management system can help
companies overcome the difficulties and frustration
that most of them experience when attempting to
implement their strategies - particular new
, transformational strategies"

                                Robert Kaplan and David Norton
Table of Contents :
      o Why “Execution Premium” ?
      o The “Six Stages”: Linking Strategy to Operations
Why “Execution Premium” ?


  Bagaimana membuat strategy dapat di         eksekusi secara optimal

                            “Share Price”

                                “ Revenue”

                                “Brand Recognition”

                UP                  “Customer Loyalty”

                                     “Employee Commitment”
The “Six Stages”: Linking Strategy to Operations



  • Mission, values, vision
  • Strategic analysis
  • Strategy formulation
                              Develop
                                     1              Plan Your
                                                                                     5       • Strategy Reviews
                                                                                             • Operating Reviews


                                                                                           Monitor
                                Your               Operations                             and Learn
                              Strategy

                                                   4     •Process Improvement
                                                         •Develop Sales Plan
                                                         •Plan Resource Capacity
                                                         •Plan Budget




                                    2
                              Translate
                                 The
                                                    Align Your                           Test and
                              Strategy
                                                     Strategy                             Adapt
       • Strategy map/themes
       • Measures/targets
       • Initiative portfolios
       • Funding/strategic expenditures
                                                     3     •Business units
                                                           •Support units
                                                           •Employees
                                                                                                      6
                                                                                   • Profitability analysis
                                                                                   • Strategy correlations
                                                                                   • Emerging strategies


        Strategy Formulation              Performance Management System             Optimalization
        & Clarification
The “Six Stages” : Linking Strategy to Operations
• Mission, values, vision
                                                       • Strategic analysis
                                                       • Strategy formulation
                                                                                   Develop
                                                                                          1                                               5
Develop Your Strategy                                                                Your
                                                                                   Strategy
                                                                                                         Plan Your
                                                                                                        Operations
                                                                                                                                                Monitor
                                                                                                                                               and Learn



                                                                                                        4     •Process Improvement
                                                                                                              •Develop Sales Plan
                                                                                                              •Plan Resource Capacity
                                                                                                              •Plan Budget




                                                                                         2
    1       Bisnis apa yang kita jalani                    • Strategy map/themes
                                                            • Measures/targets
                                                            • Initiative portfolios
                                                                                   Translate
                                                                                      The
                                                                                   Strategy
                                                                                                         Align Your
                                                                                                          Strategy


                                                                                                          3     •Business units
                                                                                                                •Support units
                                                                                                                •Employees
                                                                                                                                              Test and
                                                                                                                                               Adapt


                                                                                                                                                           6
                                                                                                                                        • Profitability analysis
                                                            • Funding/strategic expenditures




             Tantangan apa yang dihadapi ?
                                                                                                                                        • Strategy correlations
                                                                                                                                        • Emerging strategies



                                                                                              Performance Management System             Optimalization




          Apa yang        terbaik untuk bisa bersaing ..
                                     1   Klarifikasi pernyataan visi
                                         – berdasarkan misi , objektif dan nilai – nilai

                                     2   Memformulasikan Strategi
                        5 Tahun          -kekuatan dan analisis yang bersifat strategis
                        Rencana
                        Strategis    3    Mentranslasikan strategi menjadi lebih
                                          Spesifik , ukuran dan target

                                     4    Membuat rencana strategis
                                          - Inisiatif , pendanaan dan akuntability
• Mission, values, vision
                                                              • Strategic analysis
                                                              • Strategy formulation
                                                                                          Develop
                                                                                                  1              Plan Your
                                                                                                                                                  5       • Strategy Reviews
                                                                                                                                                          • Operating Reviews


                                                                                                                                                        Monitor
                                                                                            Your                Operations                             and Learn

Translate The Strategy                                                                    Strategy

                                                                                                                4     •Process Improvement
                                                                                                                      •Develop Sales Plan
                                                                                                                      •Plan Resource Capacity
                                                                                                                      •Plan Budget




                                                                                                 2
    2
                                                                                           Translate
                                                                                                                 Align Your                           Test and
                                                                                              The
                                                                                                                                                       Adapt
              Menentukan tujuan      strategis
                                                                                                                  Strategy
                                                                                           Strategy
                                                                   • Strategy map/themes
                                                                   • Measures/targets
                                                                   • Initiative portfolios
                                                                   • Funding/strategic expenditures
                                                                                                                  3     •Business units
                                                                                                                        •Support units
                                                                                                                        •Employees
                                                                                                                                                                   6
                                                                                                                                                • Profitability analysis




                                     , target dan
                                                                                                                                                • Strategy correlations




              organisasi , ukuran
                                                                                                                                                • Emerging strategies


                                                                    Strategy Formulation               Performance Management System             Optimalization
                                                                    & Clarification



              inisiatif ..

             Strategic Map
             Balance Scorecard (BSC)
             Tim Pelaksana..
                              Strategic Map                  BSC                                                 Strategic Plan
              Financial                 F1         Tujuan   Ukuran                           Target



              Customer         C1       C2    C3


           Internal Process     I1       I2   I3                                          Inisiatif                            Bugdet



          Learning & Growth     L1       L2   L3
• Mission, values, vision
                                                          • Strategic analysis
                                                          • Strategy formulation
                                                                                      Develop
                                                                                             1                                               5       • Strategy Reviews
                                                                                                                                                     • Operating Reviews




Align Your Strategy                                                                     Your
                                                                                      Strategy
                                                                                                            Plan Your
                                                                                                           Operations
                                                                                                                                                   Monitor
                                                                                                                                                  and Learn



                                                                                                           4     •Process Improvement
                                                                                                                 •Develop Sales Plan
                                                                                                                 •Plan Resource Capacity
                                                                                                                 •Plan Budget




 3    Selaraskan Strategi Corporate dengan                                               The
                                                                                            2
                                                                                      Translate

                                                                                      Strategy
                                                                                                            Align Your
                                                                                                             Strategy


                                                                                                             3
                                                                                                                                                 Test and
                                                                                                                                                  Adapt
                                                               • Strategy map/themes
                                                               • Measures/targets
                                                               • Initiative portfolios
                                                                                                                   •Business units
                                                                                                                   •Support units                             6
      business Unit , Supporting Unit dan                      • Funding/strategic expenditures                    •Employees              • Profitability analysis
                                                                                                                                           • Strategy correlations
                                                                                                                                           • Emerging strategies


                                                                Strategy Formulation              Performance Management System             Optimalization

      tentunya untuk dapat memotivasi dan sejalan               & Clarification




      dengan produktifitas         Karyawan


            Enterprise/Corporate                    Strategic Map                                                        BSC
                                     Propositions
                                        Value

                                                    Strategic Map                                                        BSC
                Business Unit


               Supporting Unit                      Strategic Map                                                        BSC


                                                    Strategic Map                                                        BSC
                 Karyawan
• Mission, values, vision
                                                       • Strategic analysis
                                                       • Strategy formulation
                                                                                   Develop
                                                                                          1              Plan Your
                                                                                                                                          5       • Strategy Reviews
                                                                                                                                                  • Operating Reviews


                                                                                                                                                Monitor
                                                                                     Your               Operations                             and Learn

Plan Your Operations                                                               Strategy

                                                                                                        4     •Process Improvement
                                                                                                              •Develop Sales Plan
                                                                                                              •Plan Resource Capacity
                                                                                                              •Plan Budget




                                                                                         2
          Merencanakan kegiatan operasional
                                                                                                                                              Test and



    4
                                                                                   Translate
                                                                                                         Align Your
                                                                                      The
                                                                                   Strategy
                                                                                                          Strategy                             Adapt
                                                            • Strategy map/themes
                                                            • Measures/targets
                                                            • Initiative portfolios
                                                                                                          3     •Business units
                                                                                                                •Support units                             6
          sehari – hari dengan strategi                     • Funding/strategic expenditures                    •Employees              • Profitability analysis
                                                                                                                                        • Strategy correlations
                                                                                                                                        • Emerging strategies


                                                             Strategy Formulation              Performance Management System             Optimalization
                                                             & Clarification


          jangka panjang
            meningkatkan Proses Kunci
             Merencanakan pengembangan
             Kapasitas Sumber Daya
             Mengintegrasikan Budget


                  RENCANA                 RENCANA
                  Operasional              Strategis
• Mission, values, vision
                                                        • Strategic analysis
                                                        • Strategy formulation
                                                                                    Develop
                                                                                           1              Plan Your
                                                                                                                                           5       • Strategy Reviews
                                                                                                                                                   • Operating Reviews


                                                                                                                                                 Monitor
                                                                                      Your
Monitor and Learn                                                                   Strategy
                                                                                                         Operations                             and Learn



                                                                                                         4     •Process Improvement
                                                                                                               •Develop Sales Plan
                                                                                                               •Plan Resource Capacity
                                                                                                               •Plan Budget



          Secara reguler memonitor                                                        2
    5     hasil, sejauh mana organisasi dalam                • Strategy map/themes
                                                             • Measures/targets
                                                             • Initiative portfolios
                                                                                    Translate
                                                                                       The
                                                                                    Strategy
                                                                                                          Align Your
                                                                                                           Strategy


                                                                                                           3     •Business units
                                                                                                                 •Support units
                                                                                                                 •Employees
                                                                                                                                               Test and
                                                                                                                                                Adapt


                                                                                                                                                            6
                                                                                                                                         • Profitability analysis


          melaksanakan strategi yang
                                                             • Funding/strategic expenditures
                                                                                                                                         • Strategy correlations
                                                                                                                                         • Emerging strategies


                                                              Strategy Formulation              Performance Management System             Optimalization


          sudah di rencanakan .
                                                              & Clarification




           Rapat terkait   Review Operasional terkait
          dengan kegiatan operasional sehari hari
           Rapat terkait   Review Strategi             terkait dengan
          stategi yang diterapkan sesuai dengan yang diharapkan dan apakah
          dapat di laksanakan secara baik

                                      60%       Membuat rencana Aksi


                    Rapat/Diskusi     30%       Mendiskusikan Implikasi rencana Aksi


                                      10%       Mereview kinerja organisasi
• Mission, values, vision
                                                          • Strategic analysis
                                                          • Strategy formulation
                                                                                      Develop
                                                                                             1              Plan Your
                                                                                                                                             5       • Strategy Reviews
                                                                                                                                                     • Operating Reviews


                                                                                                                                                   Monitor
                                                                                        Your               Operations                             and Learn


Test and Adapt                                                                        Strategy

                                                                                                           4     •Process Improvement
                                                                                                                 •Develop Sales Plan
                                                                                                                 •Plan Resource Capacity
                                                                                                                 •Plan Budget




          Secara terus melakukan pengujian                                                  2
                                                                                      Translate                                                  Test and



    6
                                                                                                            Align Your
                                                                                         The
                                                                                      Strategy
                                                                                                             Strategy                             Adapt


          pada strategi    yang dijalankan
                                                               • Strategy map/themes
                                                               • Measures/targets
                                                               • Initiative portfolios
                                                               • Funding/strategic expenditures
                                                                                                             3     •Business units
                                                                                                                   •Support units
                                                                                                                   •Employees
                                                                                                                                                              6
                                                                                                                                           • Profitability analysis
                                                                                                                                           • Strategy correlations
                                                                                                                                           • Emerging strategies


          dalam rangka mengoptimumkan strategi                  Strategy Formulation
                                                                & Clarification
                                                                                                  Performance Management System             Optimalization




          yang dijalankan dengan melakukan
          pengujian strategi dan
          peyesuaian
                              1
                                  Konfirmasi dengan strategi saat ini dan
                  Strategi        dengan mereview target dan strategi
                  Update
                              2   Melakukan perubahan dan update
                                  strategi pada satu elemen atau lebih


                              3    Dapat diputuskan untuk mengubah
                                   startegi dan memulai menjalankan
                                   strategi baru
The “Six Stages”: Linking Strategy to Operations



  • Mission, values, vision
  • Strategic analysis
  • Strategy formulation
                              Develop
                                     1              Plan Your
                                                                                     5       • Strategy Reviews
                                                                                             • Operating Reviews


                                                                                           Monitor
                                Your               Operations                             and Learn
                              Strategy

                                                   4     •Process Improvement
                                                         •Develop Sales Plan
                                                         •Plan Resource Capacity
                                                         •Plan Budget




                                    2
                              Translate
                                 The
                                                    Align Your                           Test and
                              Strategy
                                                     Strategy                             Adapt
       • Strategy map/themes
       • Measures/targets
       • Initiative portfolios
       • Funding/strategic expenditures
                                                     3     •Business units
                                                           •Support units
                                                           •Employees
                                                                                                      6
                                                                                   • Profitability analysis
                                                                                   • Strategy correlations
                                                                                   • Emerging strategies


        Strategy Formulation              Performance Management System             Optimalization
        & Clarification
End of Document


                  THANKYou….

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The execution premium

  • 1. The Execution Premium Linking Strategy to Operation for Competitive Advantage Summarize by Teguh Yoga Raksa www.teguhinsinde.blogspot.com @teguhyr
  • 2. "Strategy development and the links between strategy and operations remain ad hoc, varied and fragmented. Given the myriad strategy and operational tools now available, we believe that companies can benefit from taking a systems approach to link strategy with operations. Having a comprehensive and integrated management system can help companies overcome the difficulties and frustration that most of them experience when attempting to implement their strategies - particular new , transformational strategies" Robert Kaplan and David Norton
  • 3. Table of Contents : o Why “Execution Premium” ? o The “Six Stages”: Linking Strategy to Operations
  • 4. Why “Execution Premium” ?  Bagaimana membuat strategy dapat di eksekusi secara optimal “Share Price” “ Revenue” “Brand Recognition” UP “Customer Loyalty” “Employee Commitment”
  • 5. The “Six Stages”: Linking Strategy to Operations • Mission, values, vision • Strategic analysis • Strategy formulation Develop 1 Plan Your 5 • Strategy Reviews • Operating Reviews Monitor Your Operations and Learn Strategy 4 •Process Improvement •Develop Sales Plan •Plan Resource Capacity •Plan Budget 2 Translate The Align Your Test and Strategy Strategy Adapt • Strategy map/themes • Measures/targets • Initiative portfolios • Funding/strategic expenditures 3 •Business units •Support units •Employees 6 • Profitability analysis • Strategy correlations • Emerging strategies Strategy Formulation Performance Management System Optimalization & Clarification
  • 6. The “Six Stages” : Linking Strategy to Operations
  • 7. • Mission, values, vision • Strategic analysis • Strategy formulation Develop 1 5 Develop Your Strategy Your Strategy Plan Your Operations Monitor and Learn 4 •Process Improvement •Develop Sales Plan •Plan Resource Capacity •Plan Budget 2 1  Bisnis apa yang kita jalani • Strategy map/themes • Measures/targets • Initiative portfolios Translate The Strategy Align Your Strategy 3 •Business units •Support units •Employees Test and Adapt 6 • Profitability analysis • Funding/strategic expenditures Tantangan apa yang dihadapi ? • Strategy correlations • Emerging strategies  Performance Management System Optimalization  Apa yang terbaik untuk bisa bersaing .. 1 Klarifikasi pernyataan visi – berdasarkan misi , objektif dan nilai – nilai 2 Memformulasikan Strategi 5 Tahun -kekuatan dan analisis yang bersifat strategis Rencana Strategis 3 Mentranslasikan strategi menjadi lebih Spesifik , ukuran dan target 4 Membuat rencana strategis - Inisiatif , pendanaan dan akuntability
  • 8. • Mission, values, vision • Strategic analysis • Strategy formulation Develop 1 Plan Your 5 • Strategy Reviews • Operating Reviews Monitor Your Operations and Learn Translate The Strategy Strategy 4 •Process Improvement •Develop Sales Plan •Plan Resource Capacity •Plan Budget 2 2 Translate Align Your Test and The Adapt Menentukan tujuan strategis Strategy Strategy • Strategy map/themes • Measures/targets • Initiative portfolios • Funding/strategic expenditures 3 •Business units •Support units •Employees 6 • Profitability analysis , target dan • Strategy correlations organisasi , ukuran • Emerging strategies Strategy Formulation Performance Management System Optimalization & Clarification inisiatif ..  Strategic Map  Balance Scorecard (BSC)  Tim Pelaksana.. Strategic Map BSC Strategic Plan Financial F1 Tujuan Ukuran Target Customer C1 C2 C3 Internal Process I1 I2 I3 Inisiatif Bugdet Learning & Growth L1 L2 L3
  • 9. • Mission, values, vision • Strategic analysis • Strategy formulation Develop 1 5 • Strategy Reviews • Operating Reviews Align Your Strategy Your Strategy Plan Your Operations Monitor and Learn 4 •Process Improvement •Develop Sales Plan •Plan Resource Capacity •Plan Budget 3 Selaraskan Strategi Corporate dengan The 2 Translate Strategy Align Your Strategy 3 Test and Adapt • Strategy map/themes • Measures/targets • Initiative portfolios •Business units •Support units 6 business Unit , Supporting Unit dan • Funding/strategic expenditures •Employees • Profitability analysis • Strategy correlations • Emerging strategies Strategy Formulation Performance Management System Optimalization tentunya untuk dapat memotivasi dan sejalan & Clarification dengan produktifitas Karyawan Enterprise/Corporate Strategic Map BSC Propositions Value Strategic Map BSC Business Unit Supporting Unit Strategic Map BSC Strategic Map BSC Karyawan
  • 10. • Mission, values, vision • Strategic analysis • Strategy formulation Develop 1 Plan Your 5 • Strategy Reviews • Operating Reviews Monitor Your Operations and Learn Plan Your Operations Strategy 4 •Process Improvement •Develop Sales Plan •Plan Resource Capacity •Plan Budget 2 Merencanakan kegiatan operasional Test and 4 Translate Align Your The Strategy Strategy Adapt • Strategy map/themes • Measures/targets • Initiative portfolios 3 •Business units •Support units 6 sehari – hari dengan strategi • Funding/strategic expenditures •Employees • Profitability analysis • Strategy correlations • Emerging strategies Strategy Formulation Performance Management System Optimalization & Clarification jangka panjang  meningkatkan Proses Kunci  Merencanakan pengembangan Kapasitas Sumber Daya  Mengintegrasikan Budget RENCANA RENCANA Operasional Strategis
  • 11. • Mission, values, vision • Strategic analysis • Strategy formulation Develop 1 Plan Your 5 • Strategy Reviews • Operating Reviews Monitor Your Monitor and Learn Strategy Operations and Learn 4 •Process Improvement •Develop Sales Plan •Plan Resource Capacity •Plan Budget Secara reguler memonitor 2 5 hasil, sejauh mana organisasi dalam • Strategy map/themes • Measures/targets • Initiative portfolios Translate The Strategy Align Your Strategy 3 •Business units •Support units •Employees Test and Adapt 6 • Profitability analysis melaksanakan strategi yang • Funding/strategic expenditures • Strategy correlations • Emerging strategies Strategy Formulation Performance Management System Optimalization sudah di rencanakan . & Clarification  Rapat terkait Review Operasional terkait dengan kegiatan operasional sehari hari  Rapat terkait Review Strategi terkait dengan stategi yang diterapkan sesuai dengan yang diharapkan dan apakah dapat di laksanakan secara baik 60% Membuat rencana Aksi Rapat/Diskusi 30% Mendiskusikan Implikasi rencana Aksi 10% Mereview kinerja organisasi
  • 12. • Mission, values, vision • Strategic analysis • Strategy formulation Develop 1 Plan Your 5 • Strategy Reviews • Operating Reviews Monitor Your Operations and Learn Test and Adapt Strategy 4 •Process Improvement •Develop Sales Plan •Plan Resource Capacity •Plan Budget Secara terus melakukan pengujian 2 Translate Test and 6 Align Your The Strategy Strategy Adapt pada strategi yang dijalankan • Strategy map/themes • Measures/targets • Initiative portfolios • Funding/strategic expenditures 3 •Business units •Support units •Employees 6 • Profitability analysis • Strategy correlations • Emerging strategies dalam rangka mengoptimumkan strategi Strategy Formulation & Clarification Performance Management System Optimalization yang dijalankan dengan melakukan pengujian strategi dan peyesuaian 1 Konfirmasi dengan strategi saat ini dan Strategi dengan mereview target dan strategi Update 2 Melakukan perubahan dan update strategi pada satu elemen atau lebih 3 Dapat diputuskan untuk mengubah startegi dan memulai menjalankan strategi baru
  • 13. The “Six Stages”: Linking Strategy to Operations • Mission, values, vision • Strategic analysis • Strategy formulation Develop 1 Plan Your 5 • Strategy Reviews • Operating Reviews Monitor Your Operations and Learn Strategy 4 •Process Improvement •Develop Sales Plan •Plan Resource Capacity •Plan Budget 2 Translate The Align Your Test and Strategy Strategy Adapt • Strategy map/themes • Measures/targets • Initiative portfolios • Funding/strategic expenditures 3 •Business units •Support units •Employees 6 • Profitability analysis • Strategy correlations • Emerging strategies Strategy Formulation Performance Management System Optimalization & Clarification
  • 14. End of Document THANKYou….