This document provides 7 tips for persuading new customers: 1) Utilize social proof like reviews and referrals to build trust. 2) Target customers' pain points by understanding their needs and showing how your product solves problems. 3) Explain the benefits of your product and how it will help customers rather than focusing on product features. 4) Leverage referrals from existing satisfied customers. 5) Schedule face-to-face meetings to demo products and provide a personal experience. 6) Personalize conversations by sounding enthusiastic about your product and mastering persuasive selling techniques. 7) Implement loyalty programs with rewards and discounts to incentivize repeat purchases.

1. Check These 7 Tips to
Persuade New Customers

2. Introduction
Getting, convincing, keeping and dealing with customers is
an art for itself.
• To acquire buyers you have to first make them get in touch with
you.
• No deal is usually closed in one hit.
• Unless you give him an explicit reason no consumer will
voluntarily join your business.
• They will not even pay attention to what you have to say unless
you offer them something useful and interesting.

3. How to Persuade New Clients?
 Utilize the Social Proof
 Target the Pain Points
 Explain the Benefits
 Referral Strategy
 Face-to-Face Meetings
 Personalize the Conversation
 Loyalty Programs

4. Utilize the Social Proof
• With easy access to Google, customer discussions, reviews and word-
of-mouth referrals, they are wiser than yesterday.
• It is crucial that you have a strong social proof that can help you win
over the hearts of your buyers.
• The buyer is more likely to buy from you when he sees optimistic
stories about your brand.
• Hence, make sure that good reviews are put up on your website.
• Also, ensure that your social image is in a positive light and that you
are upbeat on all the multiple channels.

5. Target the Pain-Points
• The clients will be convinced to buy only when they sense and identify
with the need of the buy.
• In order to generate a sale, it is important that you bring their
prerequisite to the front and make them feel the need.
• To know the issue faced by the consumer, it is essential that the agents
make efforts to try and know the client better.
• Pay close attention to what the buyer is saying.
• Probe deeper to understand him better.
• Once you find the nerve of the problem, make it prominent so that the
buyer takes notice of it and is convinced that your offer can be a
promising.

6. Explain the Benefits
• It is important that you spend a great sum of time in explaining the
benefits of having the product rather than explaining about the
products.
• The client will be pleased only when you make them realize how these
features will help them find a solution to their problem.
• It is essential that you do not overdo this.
• Keep the benefits list small as a long one can cause avoidable
confusion in the minds of the buyers.

7. Referral Strategy
• A simple and yet effective way to convince the clients to buy your
product is to approach them through a known source.
• Ensure that the recommendation strategy is a part of your company.
• Employ a good-quality cloud calling software so that you can
easily keep a track on your referrals.
• With a common angle at your end, you do not have to worry much
about persuasive.

8. Face-to-Face Meeting
• A face-to-face appointment can be scheduled when you wish to demo
the products to the customer.
• It is important that you use simple language and make an impactful
presentation.
• Do not just stop with one meet.
• The cloud calling solutions can be used to keep a track of the
appointments.
• Another idea to persuade the clients is to offer free trials.
• When they are satisfied, they will eventually be convinced to go ahead
with the purchase.

9. Personalize the Conversation
• While interacting with the clients, your tone and voice-modulation
plays a big role.
• It is essential that you sound cheerful and excited about the product
that you have in hand.
• It is also important that you master the art of persuasive selling.
• More than often, the callers tend to confuse persuasion with
aggression.
• Do not keep pushing him relentlessly.
• It is also important that you are confident about what you are saying.
• The cloud based call center solutions can be integrated with the
social networking platforms.
• This can provide the callers an insight into the preferences of the
consumers.

10. Loyalty Programs
• The best way to entice the purchasers to buy the product is to provide
them with offers that they cannot refuse.
• The buyers can be easily persuaded through discount, coupon cards,
gifts and reward points.
• Have special bonuses and reward points for customers who make
repeated purchases from you.
• This will also show that you hold client loyalty in high esteem.

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