Social media provides opportunities for reputation management, community building, and driving loyalty and commerce. Whitefire Social offers a platform to create targeted social media campaigns, gain insights from engaged fans, and measure campaign results. The platform is agnostic, allowing clients to maximize reach across multiple social networks and identify top brand influencers. Whitefire partners with companies across Europe to provide full-service social media solutions for sports, entertainment and retail clients.

1. Short Introduction

2. Social Media; Underlined
Social media arena:
Reputation management
Community management
Loyalty and Commerce

3. Consumer -> Prosumer
Our promise:
Activate consumers on Facebook and gain: Being there Get Involved Connect!
Actionable insight of your promoters Fanpage Likes Opt-ins
Measurable results and tracking for friend
network participation and conversion to sales
Continuous dialogue with your Facebook Friends

4. Loyalty and Commerce
Get/Engage Capture Activate Convert/Maintain
Customer
database
Your promise to your fans: Fan:
- Light content, games and fun - Talks about the brand
- Previews, early warnings - Likes, Reacts and shares your
- Priority brand message
- Exclusive deals - Is known in your database
- Participates in your promotions
- Buys your products
- Provides Social Lift

5. Integrated multi-channel
Custome
r
database

6. Whitefire: Create, engage & measure
Social Social Social
Campaign Coupon Contest
Engine Engine Engine
Enterprise Platform:
1 The Whitefire Social platform creates campaigns which can include
couponing, contests, content management, social CRM and mobile
API’s
Platform Agnostic:
The Whitefire Social platform is social system agnostic, it can use and
2 measure all media distribution systems to maximize campaign reach
Optimize Marketing Reach:
3 While Whitefire Social is maximizing social reach and the marketing
impact of our client brands it tracks all of the influencers that interact
with the campaign
Track Economic Impact:
• Track individual Mavens that interact with the campaign
4 • Measure & track social reach
• Measure & track actual activity associated with campaign
• Provide analytics for future campaign improvement

7. Whitefire: Active social intelligence
Deep Social Insights on Campaigns
• API connects to any social media engine
• API augments any passive listening analytics
• Monitor social activity & response
• Identify channels providing conversion
• Access KPIs and real-time analytics to
optimize social activity
• Determine social brand influencers
• Determine best sharing channel
• See which campaign has the best opt-in rates
Top Brand Influencers
• Determine social brand influencers
• Determine the impact of the top influencers
• Enable social influencers and their networks
• Deepen relationships with existing customers
• Reward brand advocates

8. Underlined Social Commerce
We establish measurable impact on social media
channels, creating loyalty and new revenue channels.
Our concepts are based on simple and proven techniques
in social media and are supported by a state-of-the-art
social business intelligence platform.
Our team consists of:
Community Marketers
Community Managers
Creative design
Facebook implementation and support specialists
We are your partner in sports, entertainment and retail for
new media!

9. Our Partners
Whitefire Social; European partner and local instance running for all Social Engagement
Solutions of Whitefire in Europe
Get Tickets: full ticketing solution for all kind of events, integrated with Whitefire and mobile,
including payments.
Commercial.TV: full service production company for high-end video production and streaming
throughout Europe.
Releaze is a leading global mobile solutions company offering measurable digital impact
through social media and cross-digital platforms.
Xeative Entertainment: gaming solutions for mobile and social media
ViceVerca: High-end digital FAN content and collectables for soccer clubs.

10. Euro and Olympics promotions

11. Whitefire Social is e.g. used by:

12. www.underlined.eu