1. Digital Storytelling: A
Social Media Concept
Chris Robinson - @gingerboyo

2. Who’s this dude?
• Chris Robinson
• 25 year old Digital Marketing Manager @
Appius International Ltd
• Fond of cats
• Kind of obsessive over this ‘Twitter’ thing.
You may have heard of it.

3. The Problem
• ‘How do we get people to engage with us
and our content?’
• ‘What content should we share on which
network? And when?’
• Strategy? Content calendars? Sure. But..

4. The Concept
• ‘Digital Storytelling’
• What makes a good story?
• Theme
• Plot
• Characters
• Style andTone

5. The Concept (2)
• Approaching Social Media content like you
would a story
• Can be achieved in a number of easy,
actionable ways
• Make key decisions before posting anything

6. The Potential
• Content delivered in stages
• Users coming back for more
• Engaged audience
• Brand personality

7. THANKS
• Questions?
• Feel free to follow me on Twitter
@gingerboyo