8. Who are your Influencers?
<50 people are the world’s best brands influencers
Do you know who they are for your brand?
Are you connected to them?
Do you know them personally?
Source: Pearson. B (2011) Precommerce: How Companies and Customers are Transforming Business Together
Andres Traslavina @traslavina
19. Warning : Will The Bubble Burst?
Andres Traslavina @traslavina
20. Summary
• Traditional recruiting methods will disappear
• Social mobile recruiting will be the norm
• Pre-commerce is already changing e-commerce
and traditional marketing
• Room for new industries
• In addition to sourcing and recruiting, the right
way of managing social will positively empower
people’s political and economic power
• Source, recruit, select, and retain A players
Andres Traslavina @traslavina