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05.Facebook
- 1. Module 5: Facebook & Media Relations
- 3. CIMB on Facebook http://www.facebook.com/CIMBMalaysia One-to-one customer complaint resolution
- 4. Recruitment
- 5. CIMB advertises for social media-savvy employees
- 8. News updates
- 9. Marketing
- 10. Source: Ogilvy, 360 Digital Influence
- 16. Facebook Basics Info Update Status Messages Chat Friend Request Subscriptions Join Group Wall Like Share Comment @ Mentions Notes Question Privacy Settings Acct Settings Add photo Create album Tag photo Upload video Create A Page Apps Events Vanity URL
- 17. FB Page: Technical best practices Posts Tabs About
- 18. “ Like” related sites, events, causes CIMB Edelman AirAsia
- 19. Creative use of Profile pic 540 px 180 px
- 20. Using Photo Strip creatively Links: http://socialfresh.com/35-creative-facebook-page-photo-strips/ http://mashable.com/2010/12/14/new-facebook-profile-hacks/#view_as_one_page-gallery_box497
- 21. TIP: Use http://FBCrop.com to get size right Make landing page work for you – call to action
- 22. Edit Page > Manage Permissions
- 24. Cross-promote Use buttons on Blog, Website, Twitter, print, etc
- 25. Tie-ups: CIMB and SF Coffee
- 26. Searching Facebook in real-time Other methods: Bing.com/Social OneRiot.com (searchword site:facebook.com) FacePinch.com Youropenbook.org
- 28. Subscribe and Allow Subscribers To allow others to Subscribe to your Public posts, go here: https://www.facebook.com/about/subscribe Subscribers can see only the things you share publicly: https://www.facebook.com/about/sharing
- 29. Smart Lists https://www.facebook.com/ListsTeam https://blog.facebook.com/blog.php?post=10150278932602131 Create lists for Close Friends, Acquaintances, Work Mates or Restricted. Good for targetting posts to appropriate list of friends.
- 30. Timeline 840px 310px http://www.slideshare.net/supernovastudios/facebooks-new-timelime https://www.facebook.com/about/timeline
- 31. Creative uses of new cover pic
- 36. Get to know your audience
- 37. Make it fun with quirky questions, games, polls
- 40. Provide house rules or moderation guidelines
- 43. Social media best practices
- 44. 2.Connect 1.Listen 3.Add Value 4.Measure
- 49. Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it's the only thing that ever has. Margaret Mead, cultural anthropologist
Notas del editor
- While Facebook’s application platform lets you build unique functionality for users of your page, you’re limited to the tools it provides, and the guidelines that accompany them. With many big companies are still trapped in a Web 1.0 mindset, ownership of the e-mail list is priority #1. You’re never going to get that with Facebook.