Australian IT Industry Snapshot 2014

1. Australian IT Industry
Snapshot: 2014
Australian IT Industry Snapshot – 2014/2015 | 1
Prepared By: Vishal, 1 Feb, 2014

2. Australian
IT Industry – Financial Indicator
Australian Industry IT Spend - 2014
Total IT Spend
Share of IT Spend in 2014
$ AUD in bn.
Software
16%
26.42 (+4%)
• Services
10.8 (+5.8%)
• Hardware
11.3 (+2.2%)
• Software/Product/IP
4.3 (+2.2%)
Share of Economy (%)
Australian IT Industry Snapshot – 2014/2015 | 2
1.8
Hardware
43%
Services
41%

3. Australian
•
SWOT provides a static view of Australian IT Industry.
•
Dynamic (VRIO or Capability based) view is not required at this stage.
IT Industry – Static View 2014
•
High incomes and strong supporting infrastructure
•
Strong government support for ICT programmes.
•
IT-literate population with high levels of PC
ownership.
•
Strong financial sector.
•
Weakness
Strength
support high spending.
•
Australia has a relatively mature domestic market,
with relatively slow growth rates.
•
Sensitive to volatility in the global economy.
•
The biggest threat is of an economic slowdown in
•
2014, leading to a scaling back of IT budgets.
•
A cheaper Aussie $ would affect consumer and
Tablet sales are compensating for decline in
desktop and notebook sales.
•
Govt. cloud computing strategy create
•
High demand for cloud computing services.
•
Launch of Win8 to increase potential for
for MSFT partners in hybrid (Tab/Lap) mkt.
•
2nd Phase of schools project to generate an
additional US $800mn. of spending.
•
Major projects in healthcare and smart cards.
3
Australian IT Industry Snapshot – 2014/2015 |
Threats
Opportunities
opportunity for vendors in the public/SME sector.
business demand in the import-dependent IT mkt.
•
Vendors face threat of parliamentary enquiry into
product pricing and are coming
under pressure regarding tax arrangements.

4. Australian
•
Following Heat Map highlights where CIO/CTO’s will focus in FY2014
across various emerging trends and themes.
IT Industry – Focus FY 2014
Verticals vs
Trends/Themes
Govt.
Travel,
Logistics, Hosp.
Resources
Utilities
Financial
Services
Telecom &
Media
Health
Retail
ERP
CRM
Digital Enablement
Cloud Enablement
Social
Mobility (M2M)
BI/Analytics/Big
Data
Security
`
Australian IT Industry Snapshot – 2014/2015 | 4
Rating
Extreme
High
Consider
Moderate
Low
BPO

5. Australia
Following is the competitive position of major IT services players in Australian market.
•
Competitive Position
Introduction
Growth
Thoughtworks
Dominant
Competitive Position
Competitive
Shakeout
(Agile based Dev. only)
Wipro
Strong
Maturity
Decline
IBM, Accenture
HP/EDS
Infosys, TCS
Unisys, Fujitsu
Favorable
Satyam/
Mahindra, CSC
(In Between Strong and favorable)
HCL, CTSH
Tenable
Weak
Wallet Share
Australian IT Industry Snapshot – 2014/2015 | 5
SMS, Oakton, D
WS, UXC
(Local vendors)

6. Appendix
References
Note : Following sources are used for gathering information to prepare these slides.
•
Source : BMI Information Technology Report Q1 2014
•
Source : Google and Google Finance
•
Source : Gartner.com, IBIS World 2014
Australian IT Industry Snapshot – 2014/2015 | 6

7. Independent Advisory Services
Catalogue
IT Advisory
•
•
•
•
•
•
•
IT/Business
•
Alignment, Business Case Development (Val2.0) and
Value Management
IT Assessment
•
Due Diligence, Current and Future State Assessment
•
IT Strategy and Architecture (EA) and Portfolio
Analysis
•
Technology Assessment & Enablement – Digital
Transformation, Mobility First, Cloud Fitment,
Analytics and Reporting, Social Media Strategy
•
Operating Model Review and Design.
IT Economics
•
CFROI, TCO, ROIC, IRR, ROA
IT Sourcing - Insourcing/Outsourcing/Offshoring
IT Cost Allocation/Chargeback/Cost Reduction
IT Performance Management and Portfolio Management
IT Governance/Compliance/Risk Management - COBIT
Australian IT Industry Snapshot – 2014/2015 | 7
Business Advisory
•
•
•
•
Business Strategy
•
Go To Market Strategy
•
Competitive Analysis, Wallet Share Analysis
•
Profiling, Alliances, Pricing, Positioning
•
Market Watch
•
Distribution Channel Analysis
Sales Enablement
•
Value Management and Articulation
•
Messaging, Buyer Profiling (360 degree view)
•
Pipeline and Account Management
Industry Trend Executive Briefings
•
Telecom, Media, FMCG, FSI
Market Research and Feasibility Analysis

8. Advisory Services
Work Samples
Digital Transformation Framework 2013
Australian IT Industry 2013
GTM - Services Company 2013
Insight Driven Sales Model 2013
Value Based Relationship
Facebook Strategy 2011
What is Value Management 2013 Social Media Strategy 2012
Telco 2.0 N Sided Model – 2014/2015 | Services Model 2013
Australian IT–Industry Snapshot2010 Cloud IT 8
Cloud For Enterprise IT 2009
NBN Impact Aussie Indus. 2011 Value Based Relationship 2012
Mobile Industry Analysis 2011
Big Data - 2013

9. Profile
Summary
Vishal has more than 15 years of experience in Business and IT Advisory with a focus on providing advisory
services to clients, securing lucrative client engagements and ensuring successful business transition. An able strategic
advisor & business evangelist enthused by the potential of new emerging business trends and technologies to deliver
expandable and streamlined business solutions with greater return on assets and investments.
Vishal provides thought leadership with a focus to create new growth areas and untapped market segments.
For further information or feedback, please contact:
Name:
Vishal
Email:
mail@sharmavishal.com
Twitter Handle:
sharmavishal
Linkedin:
http://au.linkedin.com/in/sharmavishal01
Disclaimer: This presentation acknowledges and gives credit to the work of others. Necessary validation have been taken to avoid
copyright infringement. Any instances that violate terms can be removed when notified. All discussed thoughts & opinions are my
own & not that of my employer or others parties.
Australian IT Industry Snapshot – 2014/2015 | 9