This presentation covers how to market your entrepreneur program with both traditional and eMarketing Techniques. The webinar was a complimentary program by the National Association for Community College Entrepreneurship (NACCE), and was delivered by Brad Kleinman of WorkSmart eMarketing in 2009.
Difference Between Search & Browse Methods in Odoo 17
Marketing Your Entrepreneur Program - NACCE Webinar 2009
1. M a r k e t i n g Yo u r
Entrepreneurship Program
2. Webinar Agenda
Part 1 : Your Traditional Marketing Strategy
The Four P’s
Market Research
Strategic Partnerships
Print Collateral
Press Releases and Media Relations
Networking events
Part 2 : Your eMarketing Strategy
Website
Email Marketing
Search Marketing
Social Media
Part 3 : Tips and Supplemental Information
Leveraging students
Taking advantage of your internal team
Getting the most out of your alumni
Using NACCE resources
Part 4 : Question and Answer
3. Part 1
Part 1
TRADITIONAL MARKETING
Traditional Marketing
9. Your Media Kit – Duct Tape Marketing
Your Case Statement
1.
Your Difference Summary
2.
Your Idea Client/Customer Description
3.
Your Marketing Story
4.
Your Product/Service Offerings
5.
Case Studies
6.
Testimonials
7.
Client List
8.
Processes and Checklists
9.
Articles
10.
11. Media Relations
Develop relationships with the media
What’s press-worthy?
New program launches
Conference announcements / keynote speakers
Success stories of clients
What to include in a press release
Quotes from program representatives
Statistics
Who/What/Where/When/Why
Online Dissemination
15. Your Website
Layout and Design
Capturing their attention
Utilizing social media
Getting them to come back
Optimizing for conversion and analyzing success
Having a call to action
Gathering their email address
Using Google analytics to monitor success
18. Have a call-to-action
Potential Calls-to-action
Click here to learn more about…
Forward and backwards buttons
Take a survey
Watch a video
23. Your Email Campaign
Planning
Developing a strategy
List segmentation
Campaigns
Design, layout, and content
Getting through the spam filters
Increasing click-through
Optimizing campaigns
Tracking and Follow-up
Easing the pain
24. Your Email Strategy
Get to know your customers (market research)
Content versus promotion
Leverage contributors
How will you connect email to offline techniques?
25. Building Your List
1. Sign up forms throughout your website
WIIFM?
2. Beware of too many form fields
More form fields = less likely to fill out
3. Ask for email when students are signing up
Make it a requirement
4. Networking Networking Networking
Ask when you receive their business card
28. Email Design, Content and Layout
1. Focus on content not promotion
80%/20%
2. Make sure there is a clear call-to-action
Above the fold (above the scroll)
3. Use ‘click here’ and bright colors sparingly
Alerts spam filters (run spam checker)
4. Take advantage of the F pattern
Use headlines and a columned layout
31. Easing the pain
1. Calendarize Calendarize Calendarize
Place monthly blast campaigns in your group calendar
2. Assign topics to team members
Focus on content not promotion
3. Leverage your community
Have them write blog posts, and use email blasts as blurbs
4. Have program managers manage their lists
Segment their VIP contacts as well
32. Search Marketing
The difference between SEO and SEM
Why SEO > SEM
Search Engine Optimization
Pay Per Click advertising
40. Part 3
Final Tips and
Supplemental Information
41. Best Practices from NACCE
Don’t forget to leverage your students
Take advantage of your internal team
Get the most out of your alumni
Use NACCE resources
NACCE journal
Build your profile on NACCE.com