This YouthActionNet webinar offers insights into approaches to building partnerships in the corporate sector, providing examples from International Youth Foundation's (IYF) experience and highlighting some common pitfalls of non-profit organizations who are stuck in "fundraising mentality". Presented by Jim Peirce, Vice President of Strategic Planning and Outreach at IYF. Brought to you by Sylvan Laureate Foundation.

1. Webinar #3:
From a to z
How One Fellow Went from Rags to
Riches
Brought to you by:

2. Presenters
Jim Peirce
VP Strategic Planning & Outreach
International Youth Foundation
Jessie Elisberg
Program Manager, YouthActionNet®
International Youth Foundation

3. ©2013.All Rights Reserved. International Youth Foundation.

4. IYF Overview
©2013.All Rights Reserved. International Youth Foundation.
The International Youth Foundation envisions a world in
which all young people achieve their full potential and
shape the future with power and confidence.
 Founded in 1990 with a mission to prepare young people worldwide to lead healthy,
productive and engaged lives
 Programs provide at-risk youth with training and life skills, employability skills and
jobs, and opportunities to improve their communities
 Strong evaluation metrics ensure accountability, learning, program improvement, and
best practices
 IYF works with and through local NGOs, governments and the private sector to
achieve scale and sustainability
 In 23 years, IYF has enhanced the capacity 466 youth-serving organizations in 134
countries through 1,000 grants, totaling nearly US$185 million
Work
LeadLearn

5. Some of Our Corporate and Public Partners
©2013.All Rights Reserved. International Youth Foundation.

6. IYF Revenue Mix 2012 Funding Sources
©2013.All Rights Reserved. International Youth Foundation.
41%
56%
1% 2%
Corporate
Government
Foundation
Individuals*
Other*
Investments
* Less than 1 percent
$43,741,677

7. ©2013. All Rights Reserved. International Youth Foundation.

8. ©2013.All Rights Reserved. International Youth Foundation.

9. Partnerships with companies Creating Shared Value
©2013.All Rights Reserved. International Youth Foundation.
SocialBenefit
Business Benefit

10. Program outcomes: Young People…
©2013.AllRightsReserved.InternationalYouthFoundation
Are better educated /
gain critical life skills
Adopt healthy
behaviors
Find quality self- or
salaried employment
Are actively engaged in
their communities
Social Benefit Our Mission

11. ©2013.AllRightsReserved.InternationalYouthFoundation
Business Benefit where to begin?
?

12. ©2013.AllRightsReserved.InternationalYouthFoundation
Business Benefit where to begin?
Corporate
Partner $$
Corporate
Partner $
Active
Prospects
Friends &
Influencers
GOAL: leverage the networks
we have; identify the business
players or ‘customers’; and
move the decision makers
towards the center.

13. Product → Solution
Promotion → Information
Price → Value
Place (Distribution) → Access
Product Price
Promotion Place
Traditional
Marketing
Business Benefit what assets do you already have?

14. Product → Solution
Promotion → Information
Price → Value
Place (Distribution) → Access
Product = SOLUTION Price = VALUE
Promotion = INFORMATION Place = ACCESS
Customer-focused
Marketing
Business Benefit from the business’ point of view

15. Who are the
donors?
What do I want
them to give
money for?
What’s the pitch
that can I make?
What are the
opportunities to
involve them?
How much do I
think they will
give?
Fundraising
Business Benefit the old model

16. Who are the
customers?
What business
solutions do
they seek?
What
information is
relevant?
How can you
provide easy
access?
What is the
value to their
business?
Market
Business Benefit ‘Wear the hat of our customers’

17. Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakeholdersimpact)
Sales,Marketing,PR
(salesimpact)
Value Chain Integration
(industry impact)
Business Benefits IYF model
Business
Benefit
Staff
satisfaction, r
etention, recr
uitment
Share of voice
& influence
Effectiveness, E
fficiency, Inno
vation, Scale
Influence
brand
perceptions &
purchasing

18. Programs are
co-created and
co-designed
Rigorous
program evaluation
and impact tracking
Knowledge and
resources leveraged
across partners
Technology
integrated
throughout
programs
Significant employee
engagement
opportunities
Communications that
enhance
company brand and program
impact
Program design and
management
for social and
business goals
18
How we work with companies: adding value

19. Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakeholdersimpact)
Sales,Marketing,PR
(salesimpact)
Value Chain Integration
(industry impact)
Business Benefits
Business
Benefit
Staff
satisfaction, r
etention, recr
uitment
Share of voice
& influence
Effectiveness, E
fficiency, Inno
vation, Scale
Influence
brand
perceptions &
purchasing

20. Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakeholdersimpact)
Sales,Marketing,PR
(salesimpact)
Value Chain Integration
(industry impact)
Business Benefits
Business
Benefit
Staff
satisfaction, r
etention, recr
uitment
Share of voice
& influence
Effectiveness, E
fficiency, Inno
vation, Scale
Influence
brand
perceptions &
purchasing

21. Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakeholdersimpact)
Sales,Marketing,PR
(salesimpact)
Value Chain Integration
(industry impact)
Business Benefits
Business
Benefit
Staff
satisfaction, r
etention, recr
uitment
Share of voice
& influence
Effectiveness, E
fficiency, Inno
vation, Scale
Influence
brand
perceptions &
purchasing

22. Human Resources
(staff impact)
©2013.AllRightsReserved.InternationalYouthFoundation
CommunityEngagement
(criticalstakeholdersimpact)
Sales,Marketing,PR
(salesimpact)
Value Chain Integration
(industry impact)
Business Benefits
Business
Benefit
Staff
satisfaction, r
etention, recr
uitment
Share of voice
& influence
Effectiveness, E
fficiency, Inno
vation, Scale
Influence
brand
perceptions &
purchasing

23. ©2013.All Rights Reserved. International Youth Foundation.
Building Relationships with Businesses

24. Additional Resources

25. Webinar #3:
From a to z
How One Fellow Went from Rags to
Riches