West Coast Eagles football team marketing department. A slide show to help define and develop a customer value proposition.

1. Welcome!

2. Today! Customers Partners Delighter’s Disguster’s Values Tags Measurement Actions

3. Who are our Partners?

5. Visual Partners! 50%

6. Auditory Partners! 30%

7. Kinesthetic Partners! 20%

8. Clear as Mud? How should this impact our Communication?

9. Communication! Values!

10. First Step! Define Customer Value Proposition

11. WHAT is our value proposition and HOW will we communicate this?

12. Break-Out!

13. 3 Partner Disguster’s

14. 3 Partner Delighter’s

15. Your Challenge! Discover Delighters and Disgusters and their relationship to our Value Proposition!

16. Back in 15 Minutes!

17. What did you bring back from your group?

18. Tagging your values creates a catch phrase that embeds the idea into your culture?

19. Ideas?

20. Keep it Simple!

21. Changes Start From Within! - Your Actions?

22. Be Unconventional!

23. You cant make an Omelette ....!

24. Take Action Now!

25. You can’t Manage what you dont Measure!

26. Get Everyone Involved and Create a WOW Culture!

27. Maintain Focus!

28. Celebrate Successes!

29. Let’s Wrap it up! Partners Delighter’s Disguster’s Values Tags Measurement Actions

30. Thank You & Good Luck!