West Coast Eagles Value Proposition

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West Coast Eagles football team marketing department. A slide show to help define and develop a customer value proposition.

Noticias y política Economía y finanzas

Today! Customers Partners Delighter’s Disguster’s Values Tags Measurement Actions

Clear as Mud? How should this impact our Communication?

First Step! Define Customer Value Proposition

WHAT is our value proposition and HOW will we communicate this?

Your Challenge! Discover Delighters and Disgusters and their relationship to our Value Proposition!

What did you bring back from your group?

Tagging your values creates a catch phrase that embeds the idea into your culture?

Changes Start From Within! - Your Actions?

Get Everyone Involved and Create a WOW Culture!

Let’s Wrap it up! Partners Delighter’s Disguster’s Values Tags Measurement Actions

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If you've spent any time research UVPs or Mission Statements, you've realized two things: 1) Those two terms are fairly interchangeable. 2) They cannot be dictated from the top or an outside agency. In this talk, we discover how to uncover the unique value inside an organization by leading that organization's members through a series of exercises that develop a meaningful statement which the team owns because they created it.

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The recording of this webinar will be available Thursday, November 19th at: http://bit.ly/17JesOC Commoditization is the enemy of every marketing manager. The only thing that stands between you and the razor-thin margins of price-first shoppers is your company’s value proposition. How can you communicate a credible, true promise of value that will resonate with your customers? Putting a company-level value proposition into action is no easy task. Perhaps that’s why 48% of CMOs do not have confidence in their marketing team’s ability to communicate company or product value propositions, according to MarketingSherpa research. To help you turn your company’s value proposition into compelling landing pages, emails, and pay-per-click ads, Tony Doty, associate director of optimization, MECLABS, and Daniel Burstein, director of editorial content, MECLABS, will be answering your questions about identifying and adapting your company’s value proposition to multiple channels Use the short form below to tell us a little about yourself and send in your questions. We will send you reminders and invitations to this webinar and upcoming events. This event is sponsored by Act-On.

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You need to stand out in 3 seconds - The competition is fierce and you need to be able to catch interest in less than 3 seconds and then keep it. This is true no matter if you are creating a message for a presentation, the web, a speech or a video. Most likely you do the following misstakes today - You start a presentation with a company overview - You start a presentation about your product - Your webpage is all about your product ä You have more then 10 words on your power point slide Tools the super professionals use will be yours In this presentation you will learn how to create amazing B2B Value Propositions Designs that will not only say what you need to say but will catch the interest of the person you are trying to reach in a totally new way. I will show you 4 tools that the super professionals use and how to use them.   I created this presentation after doing extensive research on how to create a strong value proposition. The data I have reviewed are from marketing experts, Gartner, reports and my own personal experience creating value propositions.    The purpose of the presentation is to share my conclusions on how to build a strong value proposition.   Please feel welcome to share your thoughts, insights or comments. I love feedback. You can send an email to info@daniel-one.com or visit my webpage www.daniel-one.com. I look forward to hear from you.    Some pictures can be a bit blurry when you view the presentation directly from the web. To view a high quality version of the presentation simply download it. If you have any questions please don't hesitate to contact me at www.daniel-one.com

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