5

1. {
QUESTION 5- HOW
DID YOU ATTRACT/
ADDRESS YOUR
AUDIENCE?

2.  The colours that were used in my magazine were bold and
mostly consisted of pink which has deep connotations
linked to things such as love. This colour was used as the
audience is expected to be at the age of developing crushed
and so can feel as if they can relate to this magazine.
 The colour blue was also used on my front cover and
contents page as well as the masthead as it related to the
feeling of peace and tranquillity, and above all else,
promoting both physical and mental relaxation. It shows
that the magazine is an outlet for the reader to escape
reality and a world full of glamorous artists, fashion and
makeup.
 The background throughout all 3 practical pieces was a
simple white so that the supporting images and sell lines
really catch the attention of the reader, and to suggest the
dominance of the font.
COLOUR SCHEME

3. MASTHEAD
The word ‘totally’ is in blue which connotes calmness as well as innocence
which reflects the target audiences’ young age. It is also has a sparkling effect to
show creativity and femininity which may appeal to the readers. The word
‘pop’ is in a very deep pink to stand out against the blue of the ‘totally’ and the
white background.
I followed conventions of a stereotypical pop magazine by placing the
masthead on the left had side of the front cover, but I placed it on the right
hand side of the contents page. This is great because the audience is addressed
in a way that is suitable for young females.

4.  The language used in this magazine is
very casual, it isn’t to formal and some
words are slang so the readers attention
could be draw in because of this.
 Many images are used on the front cover
and contents page such as pop artists,
fashion boxes and even pictures of the
audience. Pictures are used to make the
audience feel important enough to buy
this magazine. They are also used to
make the product look less visually
boring.
 Direct address is also used (words such
as “you” “your "or “you're”) making the
audience feel they are being spoken to
personally. Direct address is also
achieved in the front cover by the artist
making eye contact with the audience.
MODEOFADDRESS

5.  The price of my magazine is written in a very
small font compared to the rest of text, this
is done so that the audience do not get put
off buying the product just because of the
price. It is placed at the top of the magazine
just underneath the mast head so that people
who are interested in buying the magazine
know how much they need to get it, this way
they do not have to go searching for a price
tag as this may de- motivate them.
PRICE

6.  The contents page is bold and
attractive for the main audience
because I have used a variety of
different methods to attract the
audience. For example, I have used
multiple images and I changed font
colours to make the page look less
visually boring. However, I have
made sure that made font stays the
same to continue brand identity. I
have also used appealing stories such
as rumours about boy bands and
intriguing sell lines to draw my
audience in. I have used the same
type of font and colour scheme on my
front cover so that the audience are
clear that the contents page is from
the same magazine as the front cover.

7.  The double page spread is an
important part of the magazine
and so the layout must be
aesthetically pleasing. There is
so much information on the
page and so it must be simple,
yet bold. The article is
something the girls can find
entertainment from and escape
reality by reading it. It is not
visually boring as there are no
blank spaces on the page, even
the background is filled with
hearts so that the audience can
be attracted to it.

8.  Blumer and Katz suggested the uses and gratifications model. This
focused on 5 main points, Entertainment, Escapism, Information,
Identity and Social interaction.
 All three practical pieces include a sense of all these points in
different ways, for example, the front cover has a main sell line
about a rumour that has been trending and has a skyline about a
quiz that relates directly to the audience (entertainment). There
are also articles about rumours that may provide the reader with
social interaction, they can talk about it with their friends and thus
the magazine will gain in popularity. The contents page provides
the audience with information such as the key to a long friendship
and Halloween makeup tutorials. The double page spread
provides the reader with escapism and also identity. This may be
because the audience can relate with what the artist is saying.
BLUMER AND KATZ

9.  Maslows hierarchy suggests that in life humans have an
hierarchy of needs, which goes from physiological needs all
the way up to self- actualisation. My magazine links to
Maslows hierarchy, especially self esteem. This is very
important for the magazine to have as the main target
audience are teenage girls, who may be going trough a hard
time, and so through this magazine she can feel as if she can
learn how to grow her confidence and feel positive about
herself. One of the sell- lines talk about confidence issues,
from this the reader can relate the article to their own lives.
Self- actualisation is also visible throughout the magazine, this
is shown through fashion boxes and tutorials. It also shown
from advice given, the reader can benefit herself from
learning what needs to be done to improve her life.
MASLOWS
HIERARCHY