SlideShare una empresa de Scribd logo
1 de 21
Internship Under
Dr. Sameer Mathur
Professor at IIM Lucknow
What you learnt about
creating
presentations
The
following
points
Brief
topics
from this
book
About
Needs ,Wants ,Demands ,
Value & Satisfaction
3 Different cases
Were discussed.
Understanding the
Situation and problem
being faced
Analysis of
a
HBR article
By: Julia
kirby
 Learned advertisement and their effect
 Target advertisement
 Impact on customers
 Using memes and other technical advantages
 Beating compititions
Created by Anuj Maingi,
IIT (BHU), Varanasi
during an internship
by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com
Thank you

Más contenido relacionado

Más de Sameer Mathur

Making the most of a polarizing brand
Making the most of a polarizing brandMaking the most of a polarizing brand
Making the most of a polarizing brandSameer Mathur
 
THE CREATIVE THAT CRACKS THE CODE
THE CREATIVE THAT CRACKS THE CODE THE CREATIVE THAT CRACKS THE CODE
THE CREATIVE THAT CRACKS THE CODE Sameer Mathur
 
For mobiles, think apps,not ads
For mobiles, think apps,not adsFor mobiles, think apps,not ads
For mobiles, think apps,not adsSameer Mathur
 
Brands Versus Private labels : Fighting to win
Brands Versus Private labels : Fighting to winBrands Versus Private labels : Fighting to win
Brands Versus Private labels : Fighting to winSameer Mathur
 
Case study on Goodyear: The Aquatred launch
Case study on Goodyear: The Aquatred launchCase study on Goodyear: The Aquatred launch
Case study on Goodyear: The Aquatred launchSameer Mathur
 
Case analysis :Gino SA distribution channel management
Case analysis :Gino SA distribution channel managementCase analysis :Gino SA distribution channel management
Case analysis :Gino SA distribution channel managementSameer Mathur
 
What are brands good for, Niraj dawar
What are brands good for, Niraj dawarWhat are brands good for, Niraj dawar
What are brands good for, Niraj dawarSameer Mathur
 
What Are Brands Good For?
What Are Brands Good For?What Are Brands Good For?
What Are Brands Good For?Sameer Mathur
 
Whatarebrandsgoodfor
WhatarebrandsgoodforWhatarebrandsgoodfor
WhatarebrandsgoodforSameer Mathur
 
How should the company manage and organize its international activities?
How should the company manage and organize its international activities?How should the company manage and organize its international activities?
How should the company manage and organize its international activities?Sameer Mathur
 
How do marketers influence country-of-origin effects?
How do marketers influence country-of-origin effects?How do marketers influence country-of-origin effects?
How do marketers influence country-of-origin effects?Sameer Mathur
 
To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...Sameer Mathur
 
What are the differences between marketing in a developing and developed market?
What are the differences between marketing in a developing and developed market?What are the differences between marketing in a developing and developed market?
What are the differences between marketing in a developing and developed market?Sameer Mathur
 
What factors should a company review before deciding to go abroad?
What factors should a company review before deciding to go abroad?What factors should a company review before deciding to go abroad?
What factors should a company review before deciding to go abroad?Sameer Mathur
 
How can companies evaluate and select specific foreign markets to enter?
How can companies evaluate and select specific foreign markets to enter?How can companies evaluate and select specific foreign markets to enter?
How can companies evaluate and select specific foreign markets to enter?Sameer Mathur
 
Why is marketing important
Why is marketing importantWhy is marketing important
Why is marketing importantSameer Mathur
 

Más de Sameer Mathur (20)

Making the most of a polarizing brand
Making the most of a polarizing brandMaking the most of a polarizing brand
Making the most of a polarizing brand
 
THE CREATIVE THAT CRACKS THE CODE
THE CREATIVE THAT CRACKS THE CODE THE CREATIVE THAT CRACKS THE CODE
THE CREATIVE THAT CRACKS THE CODE
 
For mobiles, think apps,not ads
For mobiles, think apps,not adsFor mobiles, think apps,not ads
For mobiles, think apps,not ads
 
Brands Versus Private labels : Fighting to win
Brands Versus Private labels : Fighting to winBrands Versus Private labels : Fighting to win
Brands Versus Private labels : Fighting to win
 
Case study on Goodyear: The Aquatred launch
Case study on Goodyear: The Aquatred launchCase study on Goodyear: The Aquatred launch
Case study on Goodyear: The Aquatred launch
 
Revitalize brands
Revitalize brandsRevitalize brands
Revitalize brands
 
Gino sa
Gino saGino sa
Gino sa
 
Case analysis :Gino SA distribution channel management
Case analysis :Gino SA distribution channel managementCase analysis :Gino SA distribution channel management
Case analysis :Gino SA distribution channel management
 
What are brands good for, Niraj dawar
What are brands good for, Niraj dawarWhat are brands good for, Niraj dawar
What are brands good for, Niraj dawar
 
Brand is forever
Brand is foreverBrand is forever
Brand is forever
 
What Are Brands Good For?
What Are Brands Good For?What Are Brands Good For?
What Are Brands Good For?
 
Whatarebrandsgoodfor
WhatarebrandsgoodforWhatarebrandsgoodfor
Whatarebrandsgoodfor
 
Ginosa
GinosaGinosa
Ginosa
 
How should the company manage and organize its international activities?
How should the company manage and organize its international activities?How should the company manage and organize its international activities?
How should the company manage and organize its international activities?
 
How do marketers influence country-of-origin effects?
How do marketers influence country-of-origin effects?How do marketers influence country-of-origin effects?
How do marketers influence country-of-origin effects?
 
To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...To what extent must the company adapt its products and marketing program to e...
To what extent must the company adapt its products and marketing program to e...
 
What are the differences between marketing in a developing and developed market?
What are the differences between marketing in a developing and developed market?What are the differences between marketing in a developing and developed market?
What are the differences between marketing in a developing and developed market?
 
What factors should a company review before deciding to go abroad?
What factors should a company review before deciding to go abroad?What factors should a company review before deciding to go abroad?
What factors should a company review before deciding to go abroad?
 
How can companies evaluate and select specific foreign markets to enter?
How can companies evaluate and select specific foreign markets to enter?How can companies evaluate and select specific foreign markets to enter?
How can companies evaluate and select specific foreign markets to enter?
 
Why is marketing important
Why is marketing importantWhy is marketing important
Why is marketing important
 

Último

Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...ChesterYang6
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesMedia Logic
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfSocial Samosa
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerAmirNasiruog
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756dollysharma2066
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscriptelizabethella096
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 

Último (20)

Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDriving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
LinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David WongLinkedIn Social Selling Master Class - David Wong
LinkedIn Social Selling Master Class - David Wong
 
Unlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich ManuscriptUnlocking the Mystery of the Voynich Manuscript
Unlocking the Mystery of the Voynich Manuscript
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding OverviewMartal Group - B2B Lead Gen Agency - Onboarding Overview
Martal Group - B2B Lead Gen Agency - Onboarding Overview
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 

Internship under Prof Mathur