Sameer Mathur

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The slides in this Slideshare profile have been created by students who have done an internship under my supervision. Please visit www.IIMInternship.com MY TEACHING: I currently teach Brand Management and a new course called Personal Branding to 2nd year MBA students at IIM Lucknow. I also teach the core Marketing Management course to 1st year MBA students at IIM Lucknow. I have previously taught marketing courses at McGill University, Canada and Carnegie Mellon University, USA. Please visit www.BuddingMarkets.com

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Sameer Mathur

Case study on Goodyear: The Aquatred launch

Risks taken by southwest airlines !

How is brand equity built, measured and managed

How Can Market Leaders Expand The Total Market And Defend Market Share

Ebay's success story?

Ebay's fee structure.

Case analysis :Gino SA distribution channel management

Southwest airline's success?

What's next with ebay?

Creating customer value and customer relationship s1

Your body language shapes who you are-Amy Cuddy

1)major types of marketing intermediaries

Brands Versus Private labels : Fighting to win

Brand is forever

Making the most of a polarizing brand

How do marketers influence country-of-origin effects?

THE CREATIVE THAT CRACKS THE CODE

Revitalize brands

What Are Brands Good For?

To what extent must the company adapt its products and marketing program to each foreign country?