Empieza la cuenta atrás para Worktech14 que se celebra en Madrid el 11 y 12 de junio 2014 La sede de Repsol acogerá las clases magistrales el día 11 La sede de Microsoft acogerá las conferencias especializadas en trabajo, tecnología y espacio el día 12 Worktech14, evento de conferencias internacionales que aúna los conceptos de tecnología y trabajo se celebra por primera vez en España, en Madrid, el 11 y 12 de junio. Worktech se ha celebrado anteriormente en diversos lugares del mundo, Londres, Nueva York, San Francisco Bay, Shanghai, Amsterdam, Singapur, Berlín, Melbourne, Sao Paulo, Buenos Aires y Santiago del Chile. El día 11 se impartirán clases magistrales en la Sede de Repsol en Madrid, que también podrá visitarse como caso de éxito. El día 12 se celebran diversas conferencias en la sede de Microsoft. Durante los dos días se celebrarán diversas conferencias y clases magistrales a cargo de brillantes ponentes internacionales capaces de debatir, divulgar y enseñar su conocimiento sobre el futuro del trabajo, bajo tres grandes aspectos: cómo, cuándo y dónde, exploración de tendencias internacionales y casos de éxito. Es un evento pensado para aquellos profesionales implicados en el futuro del trabajo y en el lugar de trabajo, así como en la tecnología y la innovación. Para Francisco Vázquez, Presidente de 3g office y patrocinador Platinum de Worktech14 Madrid: “Era un reto para nosotros traer Worktech14 a España. Queremos confirmar el fuerte potencial de los ponentes que asistirán y aseverar a los directivos, de la importancia de conocer todos los avances en workplace, que llevan años implantándose en el mundo anglosajón”. Algunos de los temas y casos que se abordarán son: • El Espacio Virtual es el nuevo espacio para trabajar y vivir. • La Innovación en el Trabajo, una revisión de las Tendencias de Workplace Globales • El Espacio Codesigning: crear un ambiente de aprendizaje y de colaboración • El Smarter Working Manifesto • Bienestar: una cuestión de fondo • Características de un Workplace excelente • Gestión del Cambio en el Workplace • El New World of Work Los interesados pueden reservar ya su plaza para unirse a 200 profesionales de alto nivel en el sector inmobiliario, las instalaciones, la tecnología y la gestión ejecutiva, rrhh, arquitectos, diseñadores, FM y otros asesores profesionales para explorar el futuro del trabajo.

1. Madrid
BOOK ONLINE NOW: WWW.UNWIRED.EU.COM/madrid JOIN US #WORKTECH
CONFERENCE
+MASTERCLASSES
11 & 12 June 2014
Repsol new HQ
Microsoft new HQ
WORKTECH14 Madrid is the forum
for all those involved in the future
of work and the workplace as well
as real estate, technology and
innovation.
This is our firstWORKTECH conference in Spain and it
will attract some of the biggest and brightest names
to debate, discuss and divulge the latest thinking on
the Future ofWork and theWorkplace.
Join over 150 senior professionals from real estate, facilities, technology, executive man-
agement, architecture, design and professional advisors to further knowledge and share
expertise.
THEMES
KEYNOTE SPEAKERS
SPONSORS
Technology Trends and
Future
Workstyles that will
Transform the Way we
Work
Global Perspectives on
Workplace Innovation
GLOBAL Case studies:
Microsoft, L’Oreal,
Repsol, DNB Bank
CONFERENCE CHAIR
Erik Veldhoen
Speaker, Author and
Founder, ErikVeld-
hoen For Change
Francisco Vázquez
President,
3G Office
Agustin Chevez Bernaldo
de Quiros
Swinburne University of
Technology, Melbourn
Philip Vanhoutte
Sr VP & MD Europe &
Africa, Plantronics
Blanca Gomez
Gonzáles,
Human Resources
Director,
Microsoft
Oliver Marlow
Creative Director,
Tilt
Media Partners Event Partners
Platinum Sponsor Gold Sponsor Silver Sponsor Bronze Sponsors
Supported by

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MASTERCLASS PROGRAMME
Wednesday 11th June 2014, Repsol - Méndez Álvaro, 44
Business & Strategy Executives
Real Estate Professionals
Facilities Managers
IT Directors & Executives
Architects & Designers
Management Consultants
HR Professionals
Academics & Researchers
Great information for building a business case for change
Executive Director, Boehringer Ingelheim
As usual WORKTECH exceeded my expectations both as a thought
provoking and networking opportunity
Director, WPR Europe, Cisco Systems
Excellent insights into the trends and ever changing workplace
complexities
Senior Manager, Strategic Facility Planning, Johnson & Johnson
A well-spoken and experienced group of presenters providing leading edge
subjects current topics and statistics. A great place to learn about new
ideas
National Real Estate Program Manager, Deloitte
OUR VENUES
Microsoft
One of the world’s best workplaces*, is host to the first
WORKTECH Conference in Madrid. Join us on 12th June
at Microsoft’s new Headquarters in Madrid at Centro
Empresarial La Finca.
* SOURCE: Great place to work survey
OUR AUDIENCE
REPSOL
On 11th June, Repsol, another leading workplace,
hosts the WORKTECH Masterclasses. Repsol believes
in innovation as an engine of change to create a new
energy model.
WHAT PAST DELEGATES HAVE SAID
15:00 Registration at Repsol
15:30 Welcome from the host
Juan de Amunategui, Corporate Director Real Estate Services, Repsol
15:35 Chairman’s Opening Remarks
Francisco Vázquez, President, 3G Office
15:40 Workplace health check: How is your work model?
Antonio, Heras, Workplace Innovation Global Lead
16:10 The rise of online working in Spain and
Latin America
Francisco Aréchaga, Managing Director, Nubelo.com
16:30 Workplace and Education;
Challenges and Opportunities
Guzmán deYarza Blache, Director, Master in Work Space Design
17:10 Networking - coffee
17:40 Repsol Headquarters: Case Study
18:00 Tour of Repsol
Workplace and Education; Chal-
lenges and OpportunitiesGiven
the growing complexity and
interest of working environ-
ments, there is a need for a new
kind of professionals who are
able to tackle the designing
and management of the workplace in a way that
fosters creativity, collaboration and innovation.The
teaching of these skills has to take into account
many different fields appart from architecture or
design; it has to deal with sociology, technology
and business-related aspects.
The talk will try to unveil some of the drivers that
educators have to be aware of in order to adapt
their lessons to the ever-changing conditions of
the workplace.
Juan played a decisive role in
the Campus project especially
in the design and implementation of new ways
of working.
Thousands of SME are now
able to bring in the best
professionals for a mission
while large corporations
struggle to hire them as permanent employees.
On the other hand ITC labor market has decreased
by 50% in the last decade.The battle is here for
valuable talent.
Therefore, large organizations will need to push
talent management beyond their nice facilities
and brand to include the new workforce: a global
network of outside nontraditional workers. So
please come in and learn how to maximize the
extended workforce with permanent employees.
They are millennials, their job is no longer bonded
to a physical place nor one brand.
Innovative companies are
launching a new working
model that improves produc-
tivity and at the same time offers the best possible
working environment to professionals in which to
develop their full potential.
This model simply works because integrates the
three fundamental pillars: Space, technology
and people. During this session we will share the
current status of companies today, the barriers
encountered and best practices that improve
work for them.
Qualified and experienced
architect and consultant with
over 20 years of experience in
the management of spaces and the modeling of
FlexibleWorking.

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08:45 Registration
09:10 Welcome from the host
Fernando Carneros, Real Estate and Facility Manager, Microsoft
09:15 Chairman’s Opening Remarks
Francisco Vázquez, President, 3G Office
Theme THE FUTURE OFWORK
09:20 The SmarterWorking Manifesto
Philip Vanhoutte, MD, EMEA Plantronics
10:00 HANG OUT
10:05 Jelly BeanWorking
Philip Ross, CEO UNWORK
10:40 COFFEE
Theme PLACE
11:10 Change Management in theWorkplace
Jose Luis Sanchez-Concha, Director LATAM, 3G Office
11:40 Wellbeing: a bottom line issue.
Beatriz Arantes,Senior Design Researcher and Psychologist, Steelcase
12:10 The future of work is already here
Blanca Gómez González,Human Resources Director, Microsoft
12:40 LUNCH
Theme NEWWORLD OFWORK
13:40 Working in Etopia:
New urban ecosystems of innovation
José Carlos Arnal, Managing Director, Zaragoza City of Knowledge
Foundation
14:10 Scenarios 2018
Mark Catchlove, Specifier & Design Director, Herman Miller
14:40 ICT &The DigitalWorld
Frans van der Reep, Senior Professor, Inholland University of
Applied Science
15:10 COFFEE
Theme PEOPLE
15:40 Trust me!
Agustin Chevez Bernaldo de Quiros, Swinburne University of
Technology, Melbourne
16:10 Codesigning Space: Creating learning and
collaborative environments
Oliver Marlow, Creative Director ,Tilt
16:40 You-Topia
Erik Veldhoen, Strategic Consultant, Speaker, Author And Founder
Erik Veldhoen for Change
17:10 Chairman’s closing remarks
17:25 DRINKS
CONFERENCE PROGRAMME
Thursday 12th June 2014, Microsoft - Pozuelo de Alarcón
Philip will examine the way we
work, whether we are engaged
and energised in the office or
whether days are dominated by
process and technology. Reimagining business is
about waking up to a new environment, based on
collaborative and flexible working, with technology
that liberates rather than constrains.
The workplace is a learning
environment, a dynamic and
collaborative place, for both
high energy interaction and solo contemplation.
So it is about people, and about transforming their
relationships with one another. Using space as a
way to transform these relationships is at the heart
of a such an environment: It needs to be open,
inspiring, collegiate and creative.
Virtual Space is the new space
to work and live. Erik will explore
You-topia and describe the new
playground, rules for work and
the work-life balance you create based on your
energy and way of life.
Technology development, gen-
erational change and current
economic climate are not only
redefining the concept of trust in the workplace,
but bringing it to the forefront of workplace discus-
sions.Trust me! discusses a research collabora-
tion project between Swinburne University and
Geyer in collaboration with Great Place toWork.
The project aims to explore relationships, if any,
between the way we design the workplace and the
level of trust in an organisation.
Searching for a new personal
perspective in a new environ-
ment around the ICT of the
Future…Internet changes men-
tal models, business logic and even impacts the
concept company itself. Frans van der Reep shows
us the very heart of these changes, and clarifies
why happens what happens in the business world
and what will probably be the next shift.
10 commandments of how to
build the best workplace and
free staff to choose the best place and time to do
their most effective work.
How feeling good at work
drives business performance:
CEOs value employees who are
collaborative, communicative,
creative and flexible. But only recently are leaders
realizing that fostering these skills requires a new
strategy: a rigorous focus on employees’wellbeing.
New Steelcase research and insights show how the
workplace can help organizations attain employee
wellbeing and business results they desire.
Review the scope and speed
of change that is playing live.
What are the skills needed to succeed in this new
environment?
Urban strategies to foster
innovation activities and new
economy industries are evolving towards networks
of a new sort of facilities where companies, entre-
preneurs, technologists and nomadic professionals
share time, knowledge and work.
Scenarios 2018 Scenario
planning is one way in which
Herman Miller tries to under-
stand and learn about the
changes in the workplace in the future.Through
formal research methods, protocols, and tools such
as scenario planning, companies are better able
to anticipate change, respond creatively towards
those emerging user needs and problems, and be
better prepared for the future. In this seminar we
will share some findings from Herman Miller’s most
recent Scenarios project.
Qualified and experienced
architect and consultant with
over 20 years of experience in
the management of spaces and the modeling of
FlexibleWorking.
Fernando is the Senior Real
Estate Portfolio Manager for
Microsoft across Spain, Portu-
gal and Italy
Global companies often
have a global approach to
workplace strategy. Flexible
or agile working programs
aim to improve productivity and work-life balance
of people, together with the ability to quickly
adapt the physical space to the multiple changes
of the business. However, it is in the application
where we often find problems: change is difficult
to accept and requires a comprehensive change
management strategy.
REGISTER NOW!
Ensure your business
remains cutting edge:
Three ways to register
Register online: www.unwired.eu.com/madrid
Email us: registrations@unwired.eu.com
Call us on: +34 912 960 600