Data 2.0 presentation by Steven Willmott on Opening Data for Fun and Profit.

1. Opening Data for Fun
and Profit
3scale
Steven Willmott
Data 2.0 Summit / San Francisco 2012

2. One of the largest API
Infrastructure Providers
Worldwide

3. 3

4. Opening Data

5. Objective: Maximise Data Value
To your To your To the World
Business Customers at Large
Provide Access to that Data

6. Access tends to be Messy
• Direct to the Database
• Segregated Silos
• Tools Built Directly onto
Data
• Complex Steps to provide
access
Sunk Cost
Low Level Systems Lock In
Missed Opportunities

7. Not Fun &
Generally Not Profitable!!

8. Have a sound interface from the
beginning
=> Use an API

9. Getting Easier and Easier to do…

10. Out of the Box Control
Internal and External
Audiences
Access Control, Rate Limits,
Developer Portal,
Monetization
http://www.3scale.net
Plug-and-play Setup
Get Traffic running
immediately
Scale quickly and efficiently
10

11. Fun & Profit

12. Examples
12

13. e.g.
Real Time Bus Data
Impossible to get
Anywhere Else
Stand Alone
Applications
Integrated
Applications

14. e.g.
Years of Energy R&D
Detailed Energy
Profile Calculation
Power Building
Energy Rating Listings
Free and Paid Access
(to cover costs)

15. e.g.
Embed Lyrics Legally
Anywhere
Data and Licensing
Business
Distribution for Rights
Owners
Multi-channel

16. Common Models
Data is Infrastructure, Fair Use,
Public Enabling Citizens
Direct For Fee Data (and Analysis) Access
Commercial can a powerful business model
Indirect Enabling your customers to
Commercial integrate is very sticky

17. Stages of Data Value
Internal Re-Use
Inter Dept, Dashboards, Processes
Raw Data
Measure, Collate, Analyze
Customer
Re-use
Apps, Integration
DATA
Open to
Anybody
1000 Flowers, Market
Extension
Partners and Distribution
New Revenue, New Reach, Ecosystem

18. Releasing Data Value
APIs are Key to
Unlocking
This Data Value
Look Ahead in the
Cycle
Derive Value from
Every Step

19. Summary
Opening Data is one of the Keys to
unlocking its Value
There are many varied diverse business
models to apply
You can derive value from pretty much any
level of data openess

20. Get into the Data Driving Seat
With 3scale
Contact: info@3scale.net
Web: http://www.3scale.net and @3scale
Offices: San Francisco, Barcelona, London
Speaker: @njyx or steve@3scale.net

21. Credits & More Resources
• 3scale: http://www.3scale.net
• More on API Business Models and Development
Models
– http://www.slideshare.net/3scale/apis-for-biz-dev-20-
which-business-model-9672038
– http://www.slideshare.net/3scale/apis-power-mvc-for-
the-web
• Images:
– Flickr & iStockphoto