Lauren Luxenberg from 4Ps Marketing and Kavita Donkersley from Shewearsfashion discuss their experiences as bloggers, how best to work with bloggers and how to be engaging.

1. Brands & Blogs:
What’s the story?
@stylesavageuk
@shewearsfashion
#4PsEDGE

2. INTRODUCTION
Lauren
Head of Digital
Communications
4Ps Marketing
Editor and Founder
Style Savage
Kavita
Editor and Founder
She Wears Fashion

3. Introduction
Why are we here today?
Common mistakes brands have made
Common mistakes bloggers have made
How should brands work with bloggers?
Key takeaways
Q&A
AGENDA

4. Why are we here today?

5. The online environment changed

6. The new media = bloggers

7. …and they’re influential

8. …really influential

9. What you’ll leave with today:
Best practise guide for
working with bloggers

10. Common mistakes
brands have made

11. 1. Black hat SEO tactics

12. 2. Contacting the wrong bloggers
(Quantity vs. Quality)

14. …because this is the result

15. 3. Being boring

16. 4. Mass Partnerships

18. 5. Sending without
communicating

19. 6. Not socially engaging
"Your customers don't care about you, your products,
your services… they care about themselves, their
wants and their needs.”
– Joe Pulizzi, Founder of Content Marketing Institute
BRANDS  PUBLISHERS

20. But bloggers aren’t
perfect either…

21. Common mistakes
bloggers have made

22. 1. Blogging for the wrong
reasons

23. 2. Fake promises

24. So how should brands
work with bloggers?

25. 1. Co-create content/be bespoke

26. …because you’ll get the results
7K TRAFFIC 
 22K TRAFFIC
29 ENTRIES

27. 2. Be strategic with giveaways

28. 3. Be friends/get to know them

29. 4. Make it exclusive & integrated

30. 5. Set terms
# of…

31. 6. Do it for the consumer,
not Google
UK
TOPICS
KEYWORDS
Vs.

32. 5 KEY TAKEAWAYS
1. Do your research
- Work with the right bloggers
2. Quality > Quantity
3. Make your offering unique and exclusive
4. Don’t be afraid to give exposure
5. Think about the consumers, not Google