How To Choose A Marketing Agency [CHECKLIST]

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What are important factors for you when choosing a marketing agency? Here's a short guide from our team: http://7marketz.com/blog/how-to-choose-marketing-agency/

Empresariales

INBOUND MARKETING
AGENCY CHECKLIST
Do They Offer the 4 Core Services?
THEY ONLY FOCUS ON SOME AND DO NOT MEASURE RESULTS
THEY GENERATE TRAFFIC, NURTURE LEADS, CREATE CONTENT AND
MEASURE RESULTS
Do they have a clear process in place?
Do they have a strong digital presence?
Can I afford it?
Do they actively measure results?
Do they know about my Industry?
THEY HAVE DETAILED DELIVERY PROCESSES SPECIFIC TO YOUR NEEDS
THEY SPEAK IN GENERALITIES AND JUMP FROM SUBJECT TO SUBJECT
THEIR WEBSITE RANKS WELL, THEIR BLOG HAS FRESH AND ENGAGING
CONTENT AND EMPLOYEES ARE ACTIVE ON SOCIAL MEDIA
THEY DO NOT PRACTICE THEIR INBOUND SERVICES ON THEIR WEBSITE
THEY DO NOT HAVE ANY CONCRETE PAST EXAMPLES FROM MY INDUSTRY
THEY HAVE EXPERIENCE AND CASE STUDIES TO SHOW KNOWLEDGE OF
THE INDUSTRY
THEY SHOW HOW THEY TEST CAMPAIGNS AND ARE WILLING TO BACK UP
FACTS WITH DATA
THEY AVOID TALKING ABOUT TRACKING, METRICS AND ROI
YES, I HAVE THE REQUIRED BUDGET TO EMPLOY THEIR SERVICES
NO, I SHOULD EMPLOY ANOTHER AGENCY OR USE CHEAPER ALTERNATIVES
PREPARED BY WWW.7MARKETZ.COM

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Running head: EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MAWARED COMPANY 1 EVALUATING THE DIGITAL MARKETING STRATEGIES OF AL-MAWARED COMPANY 4 Evaluating the Digital Marketing Strategies of Al-Mawared Company Name Institutional Affiliation Evaluating the Digital Marketing Strategies of Al-Mawared Company Every company deploys different marketing strategies to get more information about their success rate, feedback, and competitor activity based on their online presence or number of mentions by individual users. As such, it is integral to conduct a regular evaluation that points out a clear picture of how best the strategy is profiting the company. In the case of Al-Mawared, the evaluation can be done in five steps. First the evaluation would entail a detailed examination of the goals the company set to achieve (Chaffey & Ellis-Chadwick, 2019). Ideally, if the company did not have any set goals, the evaluation would describe what their goals and objectives should be for future analysis. The second evaluation would be on the target audience of the company. Third, the evaluation would determine its digital presence on the different platforms it engages in. Fourth, the evaluation would scrutinize the messaging strategies used in communicating with others within the platform. Finally, the evaluation would involve the company’s digital Return on Investment (ROI) Evaluating set digital marketing goals would be based off the company’s previous goals in the digital space. The company set out to connect to potential clients and partners through their various digital approaches, a factor that is outlined by the number of social shares received, the number of positive reviews received about the site on platforms such as Google Reviews and Yelp, the total number of conversions that occurred as a result of social traffic, and web visitors on the company’s different platforms (Keegan & Rowley, 2016). The next form of action would be to evaluate whether the set target projections should go higher or lower, given the overall organizational performance of Al-Mawared on social media. Revising the goals and setting new objectives would be ideal in boosting the company’s overall performance in terms of service provision. Al-Mawared founded their market plan on well-constructed consumer profiles that match the requirements of their target audience, who were a crucial element in their digital campaigns. They did this through evaluating the demographics, web activity, and interests of their consumers giving room for innovative strategies that help build the company’s efficiency. Al-Mawared set a digital footprint through their consistency in maintaining their digital presence in all their platforms (Chaffey & Ellis-Chadwick, 2019). As such, they were able to successfully engage their audiences in good time, creating a good reputation for themselves and potentially increasing their consumer traffic on their different social media platforms. Th ...

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How To Choose A Marketing Agency [CHECKLIST]

1. INBOUND MARKETING AGENCY CHECKLIST Do They Offer the 4 Core Services? THEY ONLY FOCUS ON SOME AND DO NOT MEASURE RESULTS THEY GENERATE TRAFFIC, NURTURE LEADS, CREATE CONTENT AND MEASURE RESULTS Do they have a clear process in place? Do they have a strong digital presence? Can I afford it? Do they actively measure results? Do they know about my Industry? THEY HAVE DETAILED DELIVERY PROCESSES SPECIFIC TO YOUR NEEDS THEY SPEAK IN GENERALITIES AND JUMP FROM SUBJECT TO SUBJECT THEIR WEBSITE RANKS WELL, THEIR BLOG HAS FRESH AND ENGAGING CONTENT AND EMPLOYEES ARE ACTIVE ON SOCIAL MEDIA THEY DO NOT PRACTICE THEIR INBOUND SERVICES ON THEIR WEBSITE THEY DO NOT HAVE ANY CONCRETE PAST EXAMPLES FROM MY INDUSTRY THEY HAVE EXPERIENCE AND CASE STUDIES TO SHOW KNOWLEDGE OF THE INDUSTRY THEY SHOW HOW THEY TEST CAMPAIGNS AND ARE WILLING TO BACK UP FACTS WITH DATA THEY AVOID TALKING ABOUT TRACKING, METRICS AND ROI YES, I HAVE THE REQUIRED BUDGET TO EMPLOY THEIR SERVICES NO, I SHOULD EMPLOY ANOTHER AGENCY OR USE CHEAPER ALTERNATIVES PREPARED BY WWW.7MARKETZ.COM

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