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January 2014

Adopting Lean Startup
in the Enterprise

@davidjbland
David J Bland

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insert vanity
metrics here

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Principal Advisor @Neo

2
Why Lean Startup?

http://thefifthwave.files.wordpress.com/2013/02/sp-index-lifespan.jpg

3
The Lean Startup provides a
scientific approach to
creating and managing
startups and get a desired
product to customers’ hands
faster.
- Eric Ries
4
Problem Solution Process
Known

Known

Waterfall or
Agile

Known

Unknown

Agile

Unknown

Unknown

Lean Startup

5
Lean Startup
Principles
Practices
Tools
Adoption
Lean Startup Principles

1. Entrepreneurs are everywhere
2. Entrepreneurship is management
3. Validated Learning
4. Innovation Accounting
5. Build Measure Learn

http://theleanstartup.com/principles

7
Entrepreneu
r

Intrapreneur

Skills

8
start
here

http://theleanstartup.com/

9
What do you
measure here?

10
Projects = Experiments

11
Requirements = Hypotheses

12
Lean Startup
Principles
Practices
Tools
Adoption
Cross Functional Teams
- Small
- Empowered
- Dedicated

14
Lean Ceremonies
- Daily Standups
- Weekly Experiment Reviews
- Monthly Pivot / Persevere / Kill Decisions

15
Rapid Experimentation
- MVP’s, Fake Doors, Feature Fakes, Concierge
- Acquisition, Activation, Retention, Referral, Revenue
- Empathy, Stickiness, Virality, Scale

16
Lean Startup
Principles
Practices
Tools
Adoption
Experiment Dashboard

18
Kanban Board
To Do
Experiment 7

Experiment 8

In Progress
Experiment 4

Done
Experiment 3

Validate
Experiment 2

Experiment 5
Experiment 1

Experiment 9

Experiment 6

19
Business Model
Canvas

efficiency

value

Lean
Canvas

product

market

20
Empathy Maps
What does he

Think & Feel
What really counts?
Worries and aspirations

What does he

What does he

Hear

See

What friends say
What boss says
What influencers say

Environments
Friends
What the market offers

What does he

Say and Do
Attitude in public
Behavior towards others

Pain

Gain

Fears, Frustrations, Obstacles

Wants/needs, Measures of
Success, Obstacles

www.xplane .com

21
Lean Startup
Principles
Practices
Tools
Adoption
Enablement
Team

23
Enablement
Team

24
Goal ->

Increase speed to
customer delight

25
Capability ->

Rapid
Delivery

Goal ->

Capability ->

Increase speed to
customer delight

Deep
Customer
Empathy

<- Capability

Continuous
Learning

26
Capabilities support the Goal
Capability ->

Rapid
Delivery

Goal ->

Capability ->

Increase speed to
customer delight

Deep
Customer
Empathy

<- Capability

Continuous
Learning

27
lead time
cycle time
build time

Rapid
Delivery

Increase speed to
customer delight

5 whys
# of pivots
# of experiments

Deep
Customer
Empathy

net promoter
# of interviews
retention

Continuous
Learning

28
Tasks ->

Incremental
Funding

Continuous
Integration

Create tasks that support
the capabilities.

Rapid
Delivery

Small batch
work

Kano
Analysis

Increase speed to
customer delight

Validate
Columns

Tasks ->

Continuous
Learning

A/B
Testing

Deep
Customer
Empathy

Passionate
User
Experiments

Customer
Interviews

<- Tasks

5 Why
Training
29
Change Strategy Map
Enablement
Team

30
Create a backlog of the work
To Do

Decompose

In Progress

Done

Continuous
Integration

Validate
Columns

Customer
Interviews

Passionate
User
Experiments
31
Pull the work through the board
To Do

Decompose

In Progress

Done

Continuous
Integration

Validate
Columns

Customer
Interviews

Passionate
User
Experiments
32
Change Strategy Map
Enablement
Team

Kanban Board

33
Coach
Centric

C

34
F

F

F

F

Facilitator
Centric
35
36
Cross Functional
Evidence Based

Collaborative

Radar
Assessment
Continuous
Learning

Rapid
Experimentatio
n

Get out of
the Building

Leadership

Outcome Driven
37
To Adopt Lean Startup
Principles

Tools

- Corporate Entrepreneurship

- Experiment Dashboards

- Build Measure Learn

- Information Radiators

Practices

Adoption

- Cross Functional Teams
- Rapid Experimentation

- Enablement Team
- Change Strategy
- Coaches & Facilitators
Questions?

39
http://www.leanblog.org/wp-content/uploads/2013/02/IMG_1566.jpg

40
Thank You!
@davidjbland
david.bland@neo.com

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