Building High Impact Corporate DNA Across Culture
This presentation was prepared and presented to an international group of senior executives and CEOs by Dr. Nattavut Kulnides, Managing Director - ADGES. The hosted organization was Danish-Thai Chamber of Commerce (DTCC) and the venue was at Sheraton Grande Sukhumvit on Jun, 2015. The topic is: Building High Impact Corporate DNA across cultures. What do Google, BMW, Disney and Pandora share in common? Description Find out how to create an aspired corporate culture – cultures that customers and employees are falling in love with and, thereby, helping drive business success. Our topics will cover ‘what are the latest thinking and practices on building a high impact corporate DNA across cultures, what leading organizations have done differently from the rest, and how to overcome culture stereotyping’. During the session, we will simply focus on three themes; 1. Culture platform – focus on ‘me’, ‘them’, and ‘us’, 2) In search of culture DNA, and 3. How to make cultures stick. We also have a privilege of having the real case study of PANDORA on their culture initiation and execution journey across cultures. There is a well-balanced of contents of concepts and lesson learn. Agenda: 07: 30 – 08:45 hrs: How to build high impact corporate DNA across cultures by Dr. Nattavut Kulnides 08: 45 – 09:30 hrs: Case Study – PANDORA, the journey of unforgettable stories 09:30 hrs onward: Q&A About Guest Speaker Dr. Nattavut has been working across cultures with the world leading multi-national organizations such as Accenture, Maersk, and BMW. Prior to setting up his own consulting firm, his last position was a Deputy Managing Director and Business Leader in Human Capital Consulting for Mercer (Thailand). He is a founder and managing director of ADGES, a consulting and learning provider specialized in strategy, leadership, culture integration, and change management. ADGES is now serving leading international and Thai organizations across industries. He is an adjunct faculty member on the topics of corporate strategy and strategic human resource management for College of Management, Mahidol University (CMMU). He is also an advisor to Thailand Listed Companies Association (TLCA), an association under the Stock Exchange of Thailand (SET), for Human Capital Management Committee. He received his doctorate degree in Innovation Management from Manchester Business School. He also attended an executive program at INSEAD and IMD.
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Building High Impact Corporate DNA Across Culture
- 1. BUILDING A HIGH IMPACT CORPORATE DNA ACROSS CULTURES! DR. NATTAVUT KULNIDES! June 3, 2015 1
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- 3. 3 Employee engagement and culture issues exploded onto the scene, rising to become the no. 1 challenge companies face around the world. According to Deloitte’s 2015 Global Human Capital Trends survey Culture drives many outcomes in organizations, perhaps most prominently, employee engagement and retention.
- 4. 4 1. Understanding culture platform • 3 Levels of mental program • Are we that different? 2. In search of culture DNA • Statement of Purposes • Stages of organization • Core Values beyond words 3. How to make it stick! • Cultures ‘ECO’ system • Why cultures matter! • 3 steps process, how to make culture sticks! Case Study – ‘Pandora – a journey of unforgettable moment’
- 5. 5 Personality • Inherit & Learn Culture • Learn Human Nature • Inherit
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- 10. 11 • Love of individualism • Personal ego • Life is challenge • Competitive, aggression, confrontation • Over-action • Technological change is rapid • Profit-sensitive • Law, contractual define behavior • Fondness for the collective • Personal interests subordinate to the group • Security and harmony • Cooperation, adaptation to the others • Subtle, sometimes ambiguous action • Social and cultural change is evolutionary • Sensitive to social pressures • Face saving, gentleness, low voice, social rank, respect REMEMBER, this is a stereotypically speaking. • Management Goals • Profit maximization • Organization efficiency • High productivity • Management Goals • Social responsibilities • Harmonious work atmosphere • High performance seen as ruthless Source: When culture collide, leading across culture. Richard D. Lewis
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- 13. There are many ways to assess potential culture alignment that organizations can use. Gut Feeling Looking for clues Behavioral Base Interview Culture Assessment Team Assessment Given you and your team know what quality that you are looking for.
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- 15. 19 Different name, similar concepts Values Cultures Purpose Norm Strategy Behavior Way of Doing thing Purpose Corporate Values Culture
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- 18. 23 To organize the world’s information and make it universally accessible and useful
- 19. 27 ¨ About 3 – 5 values ¨ Be authentic ¨ Required utmost commitment and org. attention ¨ Create compelling core values stories ¨ Great core values find universal audiences Creating Effective Core Values
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- 21. *according to the Reputation Institute’s 2015 Global RepTrak 100 Ranking
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- 23. 35 About Organization Cultures! • Culture is to recruiting as product is to marketing. • Talent is more easily attracted with a great culture. • Whether planned or not, all companies have a culture. • Why not create a culture we love?
- 24. 36 Guess…what these core values belong to which company. ¤ Integrity ¤ Communication ¤ Respect ¤ Excellence ¨ Enron, whose leaders went to jail, and which went bankrupt from fraud, had these values displayed in their lobby:
- 26. 38 THEN NOW FOCUS Pension Purpose NEED Good Boss Great Colleagues HOURS 9 - 5 Whenever WORKPLACE Office Wherever TENURE Whole Career Whatever
- 27. 39 Why Corporate Values Matter!
- 28. 40 • Assess culture compatibility • Your culture unique selling point (USP) • Communication • Reality check • Culture orientation program • On-going feedback • Learn by direct experience and modeling • Leaders as a role model • Recognition • Cultures and career • Compensation • Continue to build on stories
- 29. High Performance Low Value High Performance High Value Low Performance Low Value Low Performance High Value Low - Value High - Performance High - Value Low - Performance
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- 31. 45 Dr. Nattavut Kulnides! nattavut.k@adges.net! ! ADGES | 10th Fl., Emporium Tower, Unit 1011, 622 Sukhumvit 24, Klongtoey, Bangkok 10110 THAILAND!