6. • PROGRAMMING & KERJASAMA PROGRAM:
Programming, Creative and Channel Operations
(dikepalai Country Manager of Korea, China atau region
terkait)
• PRODUKSI (ON-AIR INTERSTITIALS) & BROADCAST
OPS: Broadcast Operations and Equipments
• SALES & MARKETING: Revenues & Partnerships
• BUSINESS DEVELOPMENT pengembangan bisnis
terkait distribusi & pemasaran content
6
8. • TEKNIK: satellite & broadcast operations
• SALES & MARKETING: pemasaran paket siaran
• LEGAL: kontrak dengan content provider (international
offices)
• BUSINESS DEVELOPMENT: pengembangan bisnis
satelit dan content (terkadang harus membuat saluran
lokal dengan tayangan rekaman atau produksi live lokal)
• CUSTOMER SERVICE: penanganan keluhan pelanggan
8
10. The Circle of Program Invention Adjie Soeratmadjie, 5 Okt 2010
Presentasi Business Cycle
And Program refresh on Branding
Positive
Negative PDB
Psychological Talk Market – ( Viewers + Advertising )
Competitors
Slot
Program Idea Communications
Presenter / Host
Agenda Setting
R&D
Inspiration
Influencing Feasibility Study
Idealism
Back Mind
Refresh
Program
Title
Content
Rating & Share Look / Manner
Revenue Commercial
Evaluation 2R
Telecast 10
14. PROGRAM
PRO
DUCT ION COSTS
FISIPuiFILMandMEDIA
14
15. PRODUCTION STEPS
• Development pengembangan skenario hingga menjadi
visualisasi (cetak biru/storyboard).
• Pre-production persiapan untuk produksi (syuting) dengan
memilih (casting) para pemain atau presenter serta
pembangunan setting (indoor) atau pencarian lokasi (outdoor)
• Production pengambilan gambar dan suara untuk disiarkan
baik langsung (live) atau rekaman (tape delay)
• Post-Production penyuntingan gambar/suara, penambahan
efek suara, grafis/animasi, titel penunjang produksi.
• Sales, PR & Distribution koordinasi perihal tayangan
(sinopsis, durasi, periode tayang, dst.) ke bagian
– teknik transmisi (distribusi sinyal)
– sales/marketing (penjualan)
– humas (pengumuman ke media lain dan masyarakat luas)
Sumber:
http://en.wikipedia.org/wiki/Television_program
http://en.wikipedia.org/wiki/Filmmaking
15
39. Advertising vs. Subscription Fee
• Iklan (advertising) biasa ditempatkan di:
– Non-premium channel : CNN, E Channel
– Barker Channel atau saluran khusus promo program paket
saluran (channel) dari satu lembaga penyiaran berlangganan
(pay TV operator )
– DRTV (direct response TV), homeshopping channel
• Uang berlangganan (subscription fee):
– Premium (biasanya saluran film, olahraga)
– Basic (di luar film dan olahraga)
39
41. Investment Plan
TATA ANNOUNCES USD $430 MILLION
INVESTMENT PLAN.
Networks Update - March 1, 2009
Tata Communications, a leading provider of a new
world of communications, has announced its USD
$430 million strategic investment plan in the Asia
Pacific (APAC) region. The investments include
developing the Tata Communications Exchange, a
new world-class Internet Data Center (IDC), and the
completion of the main segment of its TGN-Intra Asia
Cable System.
http://www.entrepreneur.com/tradejournals/article/194248792.html
41
42. Corporate Structure
Tata Communications (wikipedia):
Berasal dari perusahaan milik negara (pemerintah India)
bernama VSNL atau Videsh Sanchaar Nigam Limited
(1986). VSNL diambil alih oleh Tata Group dan diberi
nama baru: Tata Communications Ltd. (13 February
2008)
VSNL: provider of international wholesale voice services (VSNL = Videsh
Sanchaar Nigam Limited)
MTNL: provider domestic calls within the Mumbai and Delhi Metropolitan areas
(MTNL = Mahanagar Telephone Nigam Limited)
BSNL: all domestic long-distance telecommunication services and infrastructure
(BSNL = Bharat Sanchar Nigam Limited)
42
43. Corporate Structure
Energy
Chemicals
Services Engineering
Consumer
Information
Products
systems and
communications
43
45. Contact Center Network
Hosted Contact Center VPN Services
InstaCC Internet
Managed Voice International Private Line
Why Tata Communications? India Private Line
Security CDN
CPE-Based Fibre Channel Services
Cloud-Based
Professional Services Global Media and
Entertainment Solutions
Instant Performance Mosaic
InstaCompute Video Connect
InstaApps Satellite Broadcasting
Professional Services And Outsourcing
Application Data Center
Network Colocation
Managed Hosting & Storage
India
Banking, Financial Services, Insurance Collaboration
It Services Audio / Web Conferencing
It-Enabled Services Telepresence Exchange Services
Government
Industrial & Distribution
Media & Entertainment
Network Applications
http://www.tatacommunications.com/investors/
45
46. next week
Sales, Profit,
TV BUSINESS CYCLE
Retained Profit
46