16. For many visitors their phone is transforming into their computer It is integrating into everything
17. A December news article interviewed teens “What do you want this holiday season?” Version 7 Microsoft PC New Mac laptop Answer: “NEITHER” They wanted a new & better phone
18. The new mobile is all about staying connected Connected means – To friends To coworkers and classmates To family To teachers or supervisors To my favorite garden To the web
19. Americans are very connected to each other…but are they connected to your garden?
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21. Describing the uses for mobile in a garden is like trying to summarize the benefits of the internet for a garden
22. Some Issues Gardens Face Attendance Reduced staff Lower funding Keeping interpretation current Connecting in person experience with the online one Answering visitor questions
23. Some examples of how mobile can touch upon these issuesAttendance Create fun text message games – Denver Botanical Garden Text message event reminders Visitors see an ad and text in to learn more and even get a coupon
24. Reduced head-count Text message live question and answer Use mobile tours to supplement reduced staff hours for interpretation
25. How connect online and in person Smart phone applications Social media sites – use phone to connect
26. Reduced budget Text message donations -- “mobile giving” Sell cell phone audio tours Sell smart phone applications like iPhone apps Send people coupons via their phone (food, gift shop, membership)
27. 5 mobile services Cell phone audio tours Text messaging Mobile giving iPhone apps “Mobi” sites
59. A History of Mobile Started 5 years ago Largest mobile company serving parks and gardens in the world Over 750 clients Millions of data points telling us what mobile services are truly effective