1. Social Media for
Youth Advocacy
Utsav Maden, umaden@icimod.org
International Centre for Integrated Mountain Development
Kathmandu, Nepal

2. Do You Know Social?
Social networks icons courtesy
www.komodomedia.com.

3. History of Social Networks
• social networking sites extended as a tool to
connect family and friends,
• has evolved into an effective knowledge
sharing tool exclusively used by private and
non-private organisations
• Used as a platform to
– communicate their interests,
– engage with their clients/stakeholders, promote
and market products, and
– increase visibility to a global audience.

4. What is Social Media?
• "a group of Internet-based applications that build
on the ideological and technological foundations
of Web 2.0, and that allow the creation and
exchange of user-generated content. (Kaplan
& &Haenlein 2010)
• “Social media is using the Internet to
collaborate, share information, and have a
conversation about ideas, and causes we care
about, powered by web based tools.” – [We
Media]
• Social Media is for communitainment
(Community, Communication and
Entertainment)

5. Why social media?
• connecting and building
relationships with other
people via social networks;
• collaborating and doing things
with other people;
• creating and sharing content;
and
Photo: Flickr/LizaWasHere
• finding, using, organizing and
reusing content.
• 62% of adults worldwide now
use social media
• Brazil has the highest online
friends while Japan has the
lowest. FAO 2009

6. Social Networks
• Facebook, LinkedIn,
Twitter, Google+,
Myspace, pinterest
among many others.
• 6° of separation??
• See connections that are
hidden in the real world
• Your very own profiles and
now Vanity URLs
• LinkedIn - Resume 2.0,
get references on your
online resume (professional
networking)
– 75 million registered users Wikipedia

7. Facebook
• An audience of over 900 million
users.
• Pitch ideas, post updates or
share multimedia related to
projects
• Public profiles and/or a private
group for niche work
• Facebook pages and groups
• Causes, events, pages
• UNEP and U, ICIMOD, SEN
• www.facebook.com/nonprofits

8. Why Twitter?
• Web 2.0 version of IM (Instant Messaging)
• It's free, highly mobile, very personal and very
quick.
• This is where the conversation is!
• Hashtags # allow trending topics
• Connections
• Awareness
• Opportunity
• Notable non profits/advocacy groups on
Twitter - Greenpeace, President Obama, World Food
Programme, UNEP
Photo: Practika

9. YouTube
• A video sharing/hosting service
• 106.7 million unique visitors per month
• 2nd most used search engine in the world
• Who’s in it?
– Adovacy groups (PETA, Greenpeace)
– Universities (lectures available under open
courseware)
– Multilateral orgs.(ICIMOD, UNEP, FAO)
• Similar websites: Vimeo, Blinkx, Blip.tv,
BlogTV, Brainpop,
• Youtube for Scientists (SciVee.tv)

10. Del.icio.us
• Manage, tag, annotate and share
bookmarks
• Collaborative tagging
• Supports folksonomies
• Possible tags for this event?
• Social media, Learning, Tools, Introduction,
youth, networks, training, advocacy
• Similar collaborative bookmarking sites –
Digg, Stumbleupon, Reddit
• Zotero, Mendeley, Researchgate
Photo: Flickr/Beth Kanter

11. Flickr
• More than 5 billion images
• Your very own photo montage
• Sets, galleries and contacts
• Communities –groups
• Licensing your content?
• Similar services – Picasa, Panoramio, Twitpic,
Photobucket, Webshots, instagram
• 500 million photos and that about 4.5 million
new photos were uploaded per day on
instagr.am

12. Collaborative editing
• Wiki – Hawaiian for quick
• Allows multiple editors
• Retains versions
• Wikipedia - World’s biggest
collaborative encyclopedia
• Wiki farms – your very own wiki
(PBspaces, Wikispaces, Wikia)

13. Blogging, Microblogging, lite-
blogging
• Maintaining a diary online
• Writing about things that make you Blogger
tick –your experiences and your Wordpress
impressions Typepad
• Connect with people with similar Twitter
interests Posterous
• Reuse/share content Tumblr
• Contribute/collaborate to a network Networked
Blogs
• Report live from an event (such as
this one???)

14. Social media for advocacy
• the first "international
flash mob"
• March 22, 2008. Over 25
cities around the globe
• the world's largest flash "international flash mob”/ Wikipedia
mob to date; random
people in their pjs
orchestrated a pillow
fight on the streets
• 350.org
Photo: Flickr/Prinzaffiro

15. Crowdsourcing
• Crowdsourcing is a process that involves
outsourcing tasks to a distributed group of
people
• Research and Development (project Surya)
• Brainstorming Tasks
• Design Tasks
• Knowledge Tasks
• Promotional Tasks
• Testing Tasks

16. Crowdfunding
• A collective cooperation, attention and trust
by people who network and pool their money
together, usually via the INTERNET, in order
to support efforts initiated by other people or
organizations.
• Kickstarter,
IndieGoGo,
• GoFundMe, ChipIn,
RocketHub and
loads more!!
• Wujudkan.com
(Indonesia)???
venturebeat.com

17. Problems
• Access
• Publicity Vs privacy
• Security (Phishing, Click jacking, XSS)
• Everybody’s doing it and everybody’s an expert
• Crowdvoiced- Experts get lost in the crowd.
• Intellectual property issues
• Misunderstood
Photo:Flickr/ikmick

18. What can we do?
• Tweet, blog, contribute, collaborate!!
• twitter.com/apmnicimod
• twitter.com/apygf
• #apyf2012
• http://www.twitterwall.me/apyf2012
.

19. Further reading
• D.M. Boyd, N.B. Elliso, Social Network Sites: Definition, History and Scholarship (http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html)
• Electronic Frontier Foundation, “Privacy” (http://www.eff.org/issues/privacy)
• Facebook. (2010). Retrieved 09 19, 2010, from Crunchbase.com: http://www.crunchbase.com/company/facebook
• G. McGovern, Expert or Amateur? Both (http://www.cmswire.com/cms/web-content/expert-or-amateur-both-002534.php)
• HAPPE, R. (2010, 3 17). Differentiating Between Social Media and Community Management. Retrieved 09 19, 2010, from community-
roundtable.com: http://community-roundtable.com/2010/03/differentiating-between-social-media-and-community-management
• Hanson, M. (2009, 12 8). Is Social Media worth your time? Retrieved 9 19, 2010, from Harvard Business Review:
http://blogs.hbr.org/cs/2009/12/is_social_media_worth_your_tim.html
• IMARK. (2009). IMARK – Web 2.0 and Social Media for Development. IMARK – Web 2.0 and Social Media for Development. FAO.
• J. Stoddart, PrivacyComm - Office of the Privacy Commissioner of Canada. “Video: Privacy and Social Networks”
(http://www.youtube.com/watch?v=X7gWEgHeXcA)
• J. Battelle, Packaged Goods Media vs. Conversational Media (http://battellemedia.com/archives/003160.php)
• Kstoolkit.org
• List of social networking websites. (2010, September 22). In Wikipedia, the Free Encyclopaedia. Retrieved 20:11, September 23, 2010, from
http://en.wikipedia.org/w/index.php?title=List_of_social_networking_websites&oldid=386323126
• M. Wesch, Video: Web 2.0 ... The Machine is Us/ing Us (http://www.youtube.com/watch?v=6gmP4nk0EOE)
• O'Reilly, T. (2005, 09 30). What Is Web 2.0? Retrieved 09 22, 2010, from http://oreilly.com: http://oreilly.com/lpt/a/6228
• OECD, Participative web: User-created content (http://www.oecd.org/dataoecd/57/14/38393115.pdf)
• Richard Heeks. (2010). Development 2.0: Transformative ICT -Enabled Development Models and Impacts. University of Manchester, UK: Centre
for Development Informatics, IDPM, SED.
• Social networking in plain English (http://www.commoncraft.com/video-social-networking)
• Stay Safe Online, “Safety and security Social Networking tips” (http://www.staysafeonline.info/content/social-networking)
• UC Berkeley, Teaching Library Internet Workshops, “Evaluating Web Pages: Techniques to Apply & Questions to Ask”
(http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Evaluate.html)
• Vint Cerf on how the Internet changed communications (http://www.forbes.com/2005/10/19/cerf-vint-networking-internet-comm05-
cx_de_1024cerfnet.html)
• Web2forDev Gateway. The starting point for your Web 2.0 learning and sharing experience in the context of development work.
(http://www.web2fordev.net/)
• What is Creative Commons? (n.d.). Retrieved 09 16, 2010, from About.com: http://weblogs.about.com/od/bloggingethics/p/CreativeCommons.htm
• What is social networking? (http://www.whatissocialnetworking.com/)
• Wiegand, B. (2010, 8 17). Top Ten Technology and Social Media Resources for Nonprofits. Retrieved 09 19, 2010, from TechSoup.com:
http://blog.techsoup.org/trackback/1407

20. Thank you