User & Partner Conference 2015 - Innometrics

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Discover how Innometrics 'Profile Cloud' solution integrate with AT Internet's Analytics Suite for better targeting and customer knowledge.

Datos y análisis

Andy Walker
Head of Sales
Otto Ringborg
Senior Solution Consultant

+250m profiles across +100 brands
Typical Innometrics customer:
Employees: 10,000
Turnover: $2.8bn
Domains: 30
Presence: 14 markets

Targeting the individual….
… impossible because of data silos
VS

Offline data and CRM
>API
>App
>CSV Upload
>Integration
>On Page (tag)

Offline information to increase data usefulness
Customer
-  2 years
-  Just renewed
-  Engaged
Needs Support
-  VIP
-  Looking for phone number
Cart fall out
-  VIP
-  Small cart size
Churn Risk
-  Recent visit
-  Low usage
-  High touch
Customer Segments

Online data into CRM
•  Push web behaviour to CRM in
real time
•  Empower Sales & Customer
Service

Customer
-  2 years
-  Just renewed
-  Engaged
Cart fall out
-  VIP
-  Small cart size
Churn Risk
-  Recent visit
-  Low usage
-  High touch
Data < > Action
Needs Support
-  VIP
-  Looking for phone number
Offline information to increase data usefulness
Customer Segments

Data < > Action
•  Trigger Communication on any Channel

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