Sharon\'s Walk Media Plan Presentation

1. Sharon’s Walk Presented by: Elisa Scarsella & Ashley Vandiver

2. Breast Cancer Facts Women in the U.S. have a 1 in 8 lifetime chance of developing invasive breast cancer 1 in 33 chance of breast cancer causing their death. According to the American Cancer Society, approximately 40,000 women die from breast cancer annually

6. Fun107 Biography Fairhaven, MA Rhythmic Top 40 Station Serves the New Bedford- Fall River Market Known for live broadcasts at local businesses

7. Sharon’s Biography Sharon returned to the FUN 107 morning show in 2001 after leaving for several years to work in television. A native of New Bedford, Massachusetts, Sharon graduated with honors from Bridgewater State College with a degree in Speech Communication and a concentration in radio and television production. Her broadcasting career began at WPEP-AM in Taunton. Sharon has worked in radio in Boston, Providence and Orlando. Her television career includes working as a news anchor for ABC 6 in Providence, RI. While at ABC 6 Sharon also covered major news events in and around Southern New England. Sharon has also anchored and produced, Southcoast Hospital’s “Your Health Matters.” A television series which aired throughout Bristol County Massachusetts. In November of 2001 Sharon left the bright lights of television behind to reunite with JR. Together they hosted the most listened to FM morning radio show in southeastern, Massachusetts.

8. Sharon’s Biography Was a Co-host of “JR & Sharon Morning Show” Passed away in Sept. of complications from a heart attack Mother passed away in 2002 from breast cancer Sharon was planning a walk for breast cancer awareness.

9. Sharon’s Walk Fun107 is teaming up with the American Cancer Society. This is a walk for breast cancer awareness in the memory of Sharon and her mother Elaine. April 25th, 2010

10. Target Audience Women aged 18-60 Current Breast Cancer Patients & Survivors Affected Families Fun107 Listeners

11. Timeline February 2010: Hold a fitness event at Fairhaven, New Bedford, Dartmouth, and Durfee High Schools with local gym trainers donating their time by leading the exercises. Have healthy snacks available from local retailers that advertise with Fun 107FM. March 2010: Continue advertising on-air and on website. Continue bringing advertisement brochures to various events the radio station attends April 2010: Walk takes place on the 25th November 2009: Start advertising on-air at WHFN and on the website about the walk in honor of Sharon Fogaren. December 2009:. Bring advertisement brochures to various events the radio station attends. Start involving radio station interns and local volunteers to help in the distribution of information January 2010: Start a fitness track on-line for people to follow to get in-shape for the walk. We will also begin leaving posters and brochures at businesses that Sharon once advertized for.

12. PR Tactics Newspapers Flyers PSAs Social Networks Live Broadcasts Fitness Events

13. Flyers

14. PSA This is an example of a PSA that would run during the shows on Fun107. This one is by Larry Soares whom worked closely with Sharon during the Morning Show.

15. Brochure

16. Budget

17. Contingency Crisis Plan In the case of rain or extreme weather New Bedford Regional Vocational High School Fun107 Personnel will decide on location by midnight prior to the walk Announcements will be made on: 107.1FM and FUN107.com Signs at Paul Walsh Field Directing walkers to go to the new location

18. Evaluation Radio Ratings At the End of Each Month Walk Outcome How Many People Actually Showed Money Raised