As the world emerges into a post-pandemic glow, consumer demand is rebounding. To meet this demand, Partners need to accelerate growth and scale global digital operations for their customers.
Acquia’s Q2 Program Increment is designed to help partners re-engineer the digital stack and increase services revenue. With a focus on; how to scale for new growth of content and experiences, data and insights, digital services and digital products for their customers
Learn more about:
Marketing Cloud Enhancements including the New Marketer Experience, Machine Learning Capabilities, and Global Governance and Compliance.
Drupal Cloud Enhancements including Cloud Next / China Managed Services, a new Developer Experience, and Employee Experience
2. TODAY’S AGENDA
5 min Welcome and Intro: Peter Ford
10 min New DXP Composable Pitch: Jonas Master
5 min DXP: Alex Dal Canto
20 min Product Updates: Kevin Cochrane, Maggie Schroeder, Ryan Piccini
10 min DX Alliance: Alex Dal Canto
5 min LIVE Q&A
1 min QUIZ: stay till the end to win a Prize ($20 Amazon Voucher)
4. PITCH TYPES
DXP
Pure Play DC
Pure Play MC
Single Product
DX Alliance
EDU
Finance
Retail
High Tech
FED
VERTICAL
Etc…
APJ
EMEA
GEO
NA
LATAM
CMO
CIO
BUYERS
EA
CISO
Developers
Etc…
WHY COMPOSABLE PITCH DECKS
7. – Improve relevance of every pitch
– Increase NBM conversion
– Increase pipeline
– Less time building slide decks
– More standardized messaging to market
BENEFITS
12. Venue
microsite
Customer Journey
Fan A
Name unknown
Team
website
Mobile
app
Ticketing
system
In
venue
TRANSACT
RESEARCH RETAIN
“Buy Merch
during the
game and win
a chance to
meet your
favorite player”
Buy Merch during the game
and win a chance to meet
your favorite player
[Missing]
Context on fan
preferences, past
purchases, and
in-game interests
Mobile
[Missing]
Context on who they are
Content relevant to the
fan experience beyond
the stats
[Missing]
Context on their fan
loyalty, favorite players,
and past games
attended
What entrance
should I use?
Where is the
nearest food
vendor?
“Upgrade your
seating”
“Buy single
game tickets
for one, least
expensive
option by
default”
Engage
with the
community
during the
game and
learn about
the home
arena
Learn about
the team, our
performance
and next
games.
Desktop Mobile Kiosk App
[Missing]
Context on
geolocation, seat
location, venue flow
[Missing]
Context on previous
purchases, seating
selection preferences,
and family unit
14. Customer Journey
Patient A
Name unknown
App
What is your
inclination?
Why should I
choose you
over others?
RESEARCH
Desktop
Will my
insurance
cover an a
need injury?
Who’s in
network?
Voice
How serious
is my injury?
Should I see a
specialist or my
primary doctor?
If I need surgery
will it be
covered?
Service Line
Content
Virtual
Consultation
TRANSACT
Video Call
Reviews /
Voice
Search
Find-a-Doc
+ Schedule
What is the
doctor’s
availability?
What prep
work is
needed?
What office
are they at?
[Missing]
Content: discharge
instructions, family
updates, etc.
Data: Previous
requests during
surgery, family needs
Kiosk
How long will
this take?
What meds
should I take?
What should I do
post surgery?
How do I update
family?
Receive
Care
Serve
[Missing]
Content: about how
to treat specific
injuries / “self
diagnosis” content
Data: about my age
and type of injury
[Missing]
Content: self service
content about common
questions so meeting
is efficient like post
surgery process
Data: Decision criteria
[Missing]
Content: Fitness
level / activities
and peer reviews
of doctors
Data: Propensity
to get surgery
[Missing]
Content: regarding
the doctors location
and availability
without a scheduler
Data: the location and
data that would be
convenient
17. Why am I being
advertised a trip
to Raleigh?
I’m already a rewards
member, why doesn’t your
chatbot know this??
Where I want to be...
18. Customers are met with friction points at each stage in the journey
and employees are just as frustrated on the back end
ACT
Brand
website
Property
microsite
Booking
portal
Kiosk on
site at
Property
Brand app
(Support)
Loyalty
page
DISCOVER INSPIRE INTERACT RETAIN ADVOCAT
E
Mobile Desktop App Kiosk Mobile Mobile
What are your interests?
Skiing in the
Rockies
BRAND
BRAND
BRAND
®
Support
Sales
“Need to meet
my quota”
“Need to meet
my quota”
“Want to get you to
another property to
create another future
sales opportunity”
“Need to receive
payment”
“Hotel Y needs to
book more local tours
to meet their quota”
“Hotel X has a high
availability of suites”
Marketing
“Hotel restaurant
needs more
reservations”
“Hotel Y has high room
inventory; need to move
it by EOM to meet
my quota”
“Hotel X just
launched in the
hottest segment”
“Up-sell new
amenities”
“Retain client
for brand”
“Retain client
for hotel
network”
Employees
are siloed
Different teams
Different goals
Different technologies
Customers are
anonymous
Name unknown
19. TRANSACT
ADVOCACY
RESEARCH
ENGAGE
DISPARATE CUSTOMER ENGAGEMENT CAN CONFUSE, OVERWHELM AND FRUSTRATE
Ad 1
Ad 2
Booking portals
Book Room on
Property site/app
Booking portal
promotional email
Ad 3
Brand Call Center
Owner Benefits
Direct Mailer
App - Brand
WWW - Brand
Inventory - Mfr
Promotional
Email -
Property
Property SMS
Finance Portal
Owner Portal
Property Concierge
Upgrade Offer
Service
Offer
Payment Reminder
Mobile
Desktop
App
Kiosk
App
Mobile
Email
Email
Email
Print
Email
App
Mobile - SMS
Desktop
Desktop
Mobile - SMS
Email
Mobile?
Email
Desktop
20. Content
+ Data
Content
+ Data
How? Content & Data underpin the end-to-end experience, personalizing each interaction
Exp. 1A
Display Ad/
Landing Page
Exp. 2A
Brand site
Exp. 4A
Reservation
Portal
Exp. 5A
Concierge
Exp. 6A
Email
Exp. 3A
Property
Microsite
Exp. 1B
Display Ad/
Landing Page
Exp. 2B
Brand site
Exp. 3B
Property
Microsite
Exp. 4B
Reservation
Portal
Exp. 5B
Concierge
Exp. 6B
Email
Family Friendly
Joyce Rivera
Foodie Couple
Tan Morse
21. THE ST. FRANKLIN – ASPEN
Re-imagine
“family time”
Stay 3 nights, ski free
Your health + wellbeing is our #1 priority
Venture beyond the ordinary and discover multiple destinations in a single trip with customized itineraries from West Elk Loop Scenic and the Historic Byway into
wilderness areas like Kebler Pass
Enjoy seclusion and privacy in locations of unprecedented beauty and
sweeping vistas you won’t believe are real.
Adventures in the extraordinary
Escape the everyday
See Aspen like
never before
Dynamic
Vacation Content using
Behavioral Data
Dynamic
Property Content using
Preference Data
Static Brand
Content
Static Brand Content/Navigation
Family Friendly
Joyce Rivera
RESEARCH TRANSACT ENGAGE
Property Microsite
22. THE ST. FRANKLIN – ASPEN
THE ST. FRANKLIN –
ASPEN
110 Skislope Way, Aspen, CO 81611
303-285-4882
www.thesaintfranklin.com/aspen
Mountain View Room
Sleeps 4 | 2 Queen Beds
Start your day with a dip in the pool and a $150 breakfast credit each
morning, a special offer just for families staying with us.
2 adults, 2 children
2 adults, 2 children
$1,624
Mountain View Deluxe Suite
Sleeps 4 | 2 King Bedrooms, 1 sitting room
In-room child care available
Use code ‘FAMILY’ for special
rates
$0
Reservation Content
Zero-Party Data
Offer Content
Behavioral Data
Static
Brand
Content
Static Brand Content/Navigation
Roon Content
Loyalty Data
Static
Brand
Static Brand Content
Room Content
Loyalty Data
Reservation Portal
RESEARCH TRANSACT ENGAGE
Family Friendly
Joyce Rivera
THE ST. FRANKLIN – ASPEN
Free in-room childcare
Amenities
Reservation Details
We are looking forward to seeing you
23. “I’ve had some
extra bedding placed
in your room, along with
hypoallergenic pillows for
your son’s allergies”
Offer Content
Preference Data
Activity content
Behavioral Data
“Can I go ahead and book
ski lessons for the 4 of
you for tomorrow?”
Concierge
RESEARCH TRANSACT ENGAGE
Family Friendly
Joyce Rivera
24. INTEREST
Search for
destination on web
Personalized
recommendations in-app
Browse upgrades & activities
Receives a cart
abandonment email
Books trip
Receives email confirmation
& rewards status
Asks for late checkout from
in-room voice connected device
Receives a personalized offer
for airport transport
Rates their stay
Shares pictures &
review on social media
AWARENESS
PURCHASE
RETENTION
ADVOCACY
Break Down Silos to Deliver A Personalized Journey
INTEREST
PURCHASE
Content & Data underpin the end-to-end experience
Drive meaningful moments delivering value to your customers no matter where, when or how they engage
Employees
Cohesive Engagement
& Employee Satisfaction
AWARENESS
CONSIDERATION
RETENTION
ADVOCACY
25.
DRUPAL CLOUD
Agile Content with unmatch speed,
flexibility and security
MARKETING CLOUD
Understand, personalize & engage
customers on any channel
O P E N D X P
27. Meeting Scenarios and Assets
CIO CMO CDO/CTO/EA
5 Min DXP. 15 min DC, 5 Min
Corp Pitch
5 Min DXP. 15 min MC, 5
Miin Corp Pitch
15 min DXP. DC + MC USP
Library, 5 Min Corp Pitch
15 min DC + Product Pitches 15 min MC + Product
Pitches
(see CIO or CMO track)
5 min DC + Product Pitches +
Canned Demo
5 min MC + Product Pitches
+ Canned Demo
x
Deep Dive Demos & Trap
Setting
Deep Dive Demos & Trap
Setting
x
Meeting 1
Exec (30 min)
Meeting
2
Sponsor
(60 min)
Meeting 3
Stakeholder
(90 min)
Meeting 4
Deep Dives
(Series)
29. So, what is true
10 years ago, TODAY, and 10 years from now?
?
30. What will still be true 10 years from now?
MORE CONTENT
Customers will have more content delivered on different channels
Manage both
content and
digital assets
Multi-channel
publishing with
headless
Composable
or reusable
content
WYSIWYG
content
creation
33. Compliance
with evolving
requirements
Governance for
a fleet of
applications
Isolated
environments
with specific
needs
Customer data
growth and
management
What will still be true 10 years from now?
MORE RISKS
More risks; security, compliance, legal, privacy, and brand risks
35. COMPOSABLE ARCHITECTURE
COMPOSABLE EXPERIENCES
COMPOSABLE ENTERPRISE
COMPOSABLE ENGAGEMENT
COMPOSABLE
STACKS
Enterprise Architect
COMPOSABLE
BIZ CAP.
Developer
COMPOSABLE
DATA
Head Of Analytics
COMPOSABLE
JOURNEYS
Head Of Cx
OPEN
INTEGRATIONS
OPEN
DATA
OPEN
INTELLIGENCE
COMPOSABLE
ML MODELS
Head Of Data
Science
INFRASTRUCTURE, SECURITY, COMPLIANCE, AND PERFORMANCE
COMPOSABLE
BLUEPRINTS
Head Of Marketing
Ops
ACQUIA OPEN DXP: ENABLING THE COMPOSABLE ENTERPRISE
COMPOSABLE
DESIGNS
Designer
OPEN
CONTENT
COMPOSABLE
CONTENT
Site Builder
36. Our Architecture : Core Capabilities
COMPOSABLE ENTERPRISE
INFRASTRUCTURE, SECURITY, COMPLIANCE, AND PERFORMANCE
– MODULES
– EVENTS
– APIs APIS
COMPOSABLE EXPERIENCES
INTEGRATIONS
THIRD PARTY CLOUD
EVENTS –
APIs –
ACQUIA
DRUPAL
CLOUD
ACQUIA
MARKETING
CLOUD
Enterprise content
management
Multi-site for content
applications
Low-code for
content applications
Secure, fast and
responsive content
Master design
system to guide
your content
Content syndication
and discovery
CDP
Campaign
Orchestration
Personalization
DAM Machine Learning Analytics
e.g.
Advanced Search
e.g
Commerce
37.
DRUPAL CLOUD
Build, design and run sites
and applications
MARKETING CLOUD
Understand, personalize and engage
with customers on any channel
ACQUIA
OPEN
DXP
39. CLOUD NEXT
KEY CAPABILITIES
﹣ Industry’s first Kubernetes-native enterprise-grade platform optimized for Drupal
﹣ Amazon Aurora DB - 5x delivery throughput compared to MySQL
﹣ Amazon EFS - 10GB/sec performance
KEY BENEFITS
﹣ Guaranteed performance - Self-healing and auto-scaling without human
intervention
﹣ Better troubleshooting - system spins up new pods in minutes
﹣ Invisible maintenance events - no customer impact
VALUE: Improve scale and resiliency of all your applications - without added cost
40. CHINA MANAGED SERVICE
The Acquia China Managed Service enables organizations
to deliver web experiences to their China audience through
a managed Drupal service operated from within the Great
Firewall.
Benefits:
● Accelerate Time to Launch in China
● Eliminate Operational Costs of delivering Experiences in China
● Reducing Ongoing Maintenance of China Presence
41. EMPLOYEE EXPERIENCE
VALUE: A packaged solution to help organizations engage and empower employees.
Helping organizations improve retention and employee productivity.
KEY CAPABILITIES:
● Access - employees are informed on the latest company information
● Discovery - employees can to find all the relevant information that helps them do their job is critical.
● Connectivity - integrates HR applications into the cohesive employee experience (Integration layer)
● Collaboration - employees can learn about projects their colleagues are working on,
● Intelligence -employees, in an automated fashion, get the information or access they desire.
BENEFITS:
● Work productivity - Aligned employees, empowered employees deliver better deliverables
● Collaborative company culture - an EX portal is a foundational asset to encourage knowledge sharing and
teamwork
42. SEARCH V3
BENEFITS:
● Fast and Engaging Site Searches: Search that is fast for site visitors and provides the best matches for the search to
keep site users engaged with content.
● Discoverability: The ability for users to find content that enables them to stay engaged with the site.
● Auto Scaling: Search that will scale on its own when increases in traffic/ use occur. Ensure it will always be available
for site users.
● Fully Managed: Search as a service. Search that is fully managed by Acquia. Enabling customers to have a solution
for their needs without having to have a third-party contract.
VALUE: Search as a service. Fully managed Solr search that is fully integrated into the
Cloud Platform.
KEY CAPABILITIES:
● Solr Cloud Platform Architecture
● Solr 7 (and higher in the future)
● Control Plane as the “Controller”
● Self Services through Cloud UI
43. Evolved Developer Experience
BENEFITS:
● 100% Cloud-based solution
● Make developers operational and productive within a matter of minutes
● Development, staging and deployment in one common workflow
● Meets the needs of developers, IT managers and InfoSec leaders when it comes to
deploying new features for a digital application
● Enhanced onboarding time for new development projects
● Support for the latest versions of Drupal
● Support for the latest PHP version improvements - up to 30% more performant
VALUE: 100% Cloud Based Development Lifecycle
KEY CAPABILITIES:
● Create and manage IDEs in the Cloud UI
● Cloud IDE visual database editor
● Cloud IDE support for decoupled Drupal
● Support Drupal 9.2.0
● Support PHP 8
45. 1. Marketer-Friendly Look and Feel
VALUE: Marketers expect an elegant, modern, intuitive UI in a
product made for marketers. The Enhanced Marketer
Experience updates the look and feel of Acquia Marketing
Cloud products to meet this expectation.
THEME: Enhanced Marketer Experience
KEY CAPABILITY:
● More intuitively navigate all products within Acquia
Marketing Cloud with a refreshed and modern user
experience
Benefits:
● Increase time to value for new users; increase adoption
across your organization; more easily get value from the
platform
48. 2. Unified Marketer Experience
VALUE: Users of multiple Acquia Marketing Cloud products
need to easily move across these products and feel like they all
provide the same user experience (i.e., one unified cloud).
THEME: Enhanced Marketer Experience
KEY CAPABILITY:
● Easily toggle between Acquia CP, Acquia Personalization,
Acquia Campaign Studio, and Acquia Campaign Factory
with zero friction and a unified look and feel
Benefits:
● Gain greater efficiencies when using multiple Acquia
Marketing Cloud products; more easily navigate from one
Marketing Cloud capability to another.
50. 4. Visual AB Testing of Variants
VALUE: Faster time to value with AB testing and Personalization
campaign creation
KEY CAPABILITY:
● Helpful for marketers who have created multiple variants in an
Acquia Personalization campaign, Visual AB Testing provides
an easy, visual way to preview the different variants in the
campaign and verify their integrity with a single action.
Benefits:
● Speed up time to launch campaigns in market and give
marketers a way to easily preview the different variations of
the campaign.
52. 3. Golden Template in Campaign Factory
VALUE: Useful for distributed environments with multiple teams,
geographies, and brands all leveraging the same core resources,
make updates in one centralized place and have all other instances
reflect that change, including syncing or unsyncing changes as
needed.
THEME: Governance and Compliance
KEY CAPABILITY:
● Streamline the way you publish campaigns with a golden
template that can change all downstream child instances,
inclusive of email, segments, complete campaigns and more.
Benefits:
● Save time by leveraging more efficient workflows as your
marketing team maintains and updates campaigns. Boost
agility with automation designed to protect against human
error, while ensuring corporate consistency and governance.
54. 5. Machine Learning Center (“ML Center”)
VALUE: Give marketers and business leaders a dashboard that
unifies all ML-driven intelligence into one view.
THEME: Machine Learning
KEY CAPABILITY:
● This is a new Metrics Launchpad dashboard that will be
enabled for all Acquia CDP customers who use machine
learning as part of the platform.
Benefits:
● Gain greater insights into your business; democratize insights
and intelligence powered by machine learning for all teams
across your business.
61. Acquia DX Alliance: Capturing the Right Audience
➔ CVS Health
➔ Walmart
➔ NBA
➔ Nike
➔ Adidas
➔ Pfizer
➔ McKesson
➔ Home Depot
➔ Ford Motors
➔ Under Armour
➔ Verizon Wireless
➔ Walt Disney Co.
➔ Mattel
➔ Nestle
➔ HP
➔ USPS
➔ Chewy
➔ Barnes & Noble
➔ Toyota
➔ Puma
➔ Procter & Gamble
➔ Marriott International
➔ NBC Universal
➔ Nvidia
➔ Warner Music Group
➔ T Mobile
➔ AbbVie
➔ General Electric
➔ Whole Foods Market
➔ Nordstrom
➔ Advance Auto Parts
➔ Beam Suntory
➔ Altice
➔ IBM
➔ CEO
➔ COO
➔ CIO
➔ CDO
➔ CTO
➔ CMO
➔ VP/Dir Tech/Platform
➔ VP/Dir Infosec
➔ VP/Dir Product/Digital
➔ VP/Dir Marketing
➔ VP/Dir E-Commerce
➔ VP/Dir Digital
➔ VP/Dir Marketing Ops
➔ VP/Dir CX
➔ VP/Dir IT
➔ Enterprise Architect
Accounts Influenced (sample) Titles Influenced (sample)
62. THE WORLD'S ONLY OPEN DXP TECHNOLOGY PARTNER PROGRAM
An open & extensible ecosystem of business-ready solutions composed with our best-of breed
technology partners, quickly and jointly delivered by our expert channel partners.
NEW!
NEW!
NEW!
NEW!
63. Acquia has integrated with Yext AI
search to serve up the most relevant,
direct answers to employee questions.
Employees can find content quickly and
work more productively with AI search.
Your employees are asking specific questions and are searching in
multiple places to find the answers they’re looking for.
Yext + Acquia: Employee Experience Redefined
64. Acquia has partnered with inriver to
deliver enriched product experiences
everywhere with Acquia DXP.
Gain full control of the buying journey,
streamlining operations to focus on
intelligent experience creation without
the need for endless synchronization &
internal taxonomies.
Rethink product experiences from scratch, delivering unique value to your
customers while removing the complexity and overhead of managing and
integrating multiple product information sources and endpoints.
inriver + Acquia: Catalog Untethered
65. Leverage a single platform and
infrastructure to create an enterprise
Marketplace platform and extend the
reach of your digital commerce
initiatives, including B2B and B2C
merchants, multi-brand management
and direct-to-consumer (D2C) models.
A fast, cost-effective way to create and
deploy unique business applications
without bottlenecks.
A secure and composable backbone which acts as the operating system for
both first- and third-party commerce partners and marketplaces.
Spryker + Acquia: On-Demand Shoppable Experiences
66. Algolia provides Acquia clients with
transparent, fully customizable ranking
and personalization capabilities.
Algolia’s AI-optimized search and
recommendation platform learns more
about each customer’s preferences as
they interact with your site and surfaces
customer relevant experiences, facets
and content in milliseconds.
Reach every customer in the moment with immersive, content-rich experiences
by unleashing customer insights and leveraging data both online and off to
inform a more personalized experience.
Algolia + Acquia:
Personalized Merchandising in Moments
67. Acquia DX Alliance H2’21 Opportunity
➔ Scale DXP GTM
◆ Partner in every deal!
◆ Build a $5M DXP Pipeline for Commerce
◆ Scale Employee Experience Solution
◆ Enter EMEA market with support from our partners
◆ Launch new accelerators with 5 channel partners
➔ We want to team with you in as many opportunities as possible, capitalizing on
Acquia DX Alliance momentum
➔ We want to help you create more accelerators for commerce, employee experience
and beyond.
➔ RCS is available to Partners for co-development, hackathons & accelerator creation.
We want our partners to build connectors to existing & future DX Alliance partners &
technologies
68. NEXT STEPS:
- LEVEL-UP with new composable pitch deck in the refreshed
Marketing Hub
- REGISTER for 24 August Bootcamp: Demos
- FILL OUT our feedback form for a chance to win a $15 amazon gift
card.