Social Media Trends 2014 is a special presentation featuring 14 trends we're likely to see next year.
The importance of content in the constantly evolving era of social media will be the over-arching trend of 2014.
This presentation captures the 14 sub-trends resulting from this bigger movement.
If you'd like to find out more about the predicted trends, visit Kamber.com.au/blog for an in depth look at each one.
About Kamber
Kamber is a specialist content marketing and social media agency with offices in Melbourne and Sydney, Australia.
You can follow us on Twitter via @KamberCo.
Note: All imagery featured in this presentation is courtesy of rgbstock.com
1. 14 Social
Media Trends
for 2014
#14for14
Prepared by:
Adam Vincenzini
Managing Partner
Title of Presentation
2. Welcome to #14for14.
The importance of content in the constantly
evolving era of social media will be the overarching trend of 2014.
This presentation captures the 14 sub-trends
resulting from this bigger movement.
Let’s break them down.
14 Social Media Trends for 2014
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4. Making your content visible will be critical
• We’re (finally) recognising that quality content,
published frequently, is the real star of social
media and general online activity
• In many cases, great content doesn’t achieve the
visibility required to provide maximum impact
which is why an increasing amount of media
buying budgets will be allocated to content
promotion in 2014
• Look out for services like Outbrain to figure
heavily when the subject of content promotion
comes up next year
• Read the full post on trend one here
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5. The last piece of the content marketing model
Content promotion has traditionally not
been a ‘must have’ but that will change
significantly in 2014
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7. Interest-driven social media behaviour
• We’ve seen major social networks like
Facebook take the biggest chunk of the twoway media market in recent years
• However, our online preferences are rapidly
changing and interest-based networks /
destinations are starting to gain more traction
• These micro-networks will never significantly
bite into the market share of the Facebook’s of
the world, but they are likely to get a little more
attention in 2014
• Read the full post on trend two here
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9. Genuine content creators increase in value
• One of the biggest changes Google has made in
recent times has been the roll out of ‘author rank’
which verifies the profiles of content creators and can
make their content more visible within search results
• After years of being prisoners to an algorithm,
content creators are now being rewarded for their
history of quality content that has been published
over a sustained period of time
• This trend will become more and more apparent in
2014
• Read the full post on trend three here
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10. 4.
The shortage of contentsavvy digital talent gets
worse before it improves
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11. Digital ‘all-rounders’ will be in high demand
• In recent times, ‘digital’ has finally started to be seen as
the means to an end, not the end
• That ‘means’ is the delivery of content to the right
people, in the right places at the right times
• To be successful in this new world, you need to have a
unique set of skills, including digital production, content
creation, social media knowledge and an understanding
of SEO
• People with experience in all these areas are in short
supply and as demand for these people increases in
2014, so to will the frustration
• Read the full post on trend four here
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13. Audio sharing to explode in popularity
• In the second half of 2013, we saw a huge
increase in the use of specialist audio sharing
platform, SoundCloud
• SoundCloud has 250 million active users
which places it 4th among the ‘big 9′ social
sharing platforms, behind only Facebook,
YouTube and Google+
• Expect SoundCloud to increase even more in
popularity in 2014 as audio content becomes
even easier to produce, consume and share
• Read the full post on trend five here
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14. Active monthly users of the ‘big 9’
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15. 6.
Next year’s shiny new toy
won’t fly off the shelf like
we’re used to
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16. Beware of the shiny new toy in 2014
• Every year a new social media platform arrives on the
scene and we collectively flip out at the possibilities it
may provide
• Vine was last year’s darling and it appears the hype
was mostly justified
• But, how many more social platforms can we cope
with?
• How much more money and resource can we allocate
to another new toy?
• 2014 is looking like the year we start to say ‘no’
• Click here to read about the five reasons why this is set
to happen.
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18. Content marketing deserves the hype
• Content marketing isn’t anything new, but
thanks to the rise of social media, it is much
easier to do
• But quality content (driven by smart content
strategies) is the key to success
• When delivered well, it can showcase the
knowledge and expertise housed within an
organisation better than any other traditional
marketing activity
• It will be talked about to annoying levels in 2014,
but the hype will (mostly) be justified
• Read the full post on trend seven here.
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20. 8.
The revival of genuine usergenerated content contests
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21. Content contests will be back in vogue
• A perfect storm is on the horizon in relation to usergenerated content contests
• Brands and businesses are desperate for more cocreated content to feature on their social media
channels
• Individuals can participate in these contests with more
ease than ever before thanks to tools like Instagram,
Vine and Twitter
• Due to the mutual benefits provided by content
contests, expect to see a big jump in this activity in
2014
• But, being aware of the risks associated with these
activities must also be assessed
• Read the full post on trend eight here
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23. Content focus will trigger structure changes
• Nearly every organisation is trying to work out
how to better integrate digital into all facets of
marketing
• There is a widespread consensus that
operating purely in silos impacts on efficiency
and effectiveness
• In 2014, as the focus on original content
increases, expect to see genuine hybrid
models adopted with more frequency (see
charts on following page)
• Read the full post on trend nine at
kamber.com.au/blog
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24. Likely future models
Traditional options
Digital integration options
Images courtesy of nten.org
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26. ‘Going viral’ is not a sustainable strategy
• Viral video marketing has been a blessing
and a curse for digital marketers
• On one hand, it has showed the power of
online video, on the other, success has been
historically determined by view counts
instead of resulting viewer actions
• Don’t expect this obsession to change too
much in 2014 as immediate results continue
to take precedence over playing the long
game
• Read the full post on this (annoying) trend at
kamber.com.au/blog
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27. Optimal approach not being used enough
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29. It’s Google search, but not as you know it
• Google made some very significant changes
to its search product in 2013
• These changes have rendered many
traditional SEO tactics useless in exchange
for genuine content strategies and production
• Expect Google to continue to dramatically
refine the factors that influence search results
next year and beyond
• People-powered results will be a phrase
you’ll hear a lot in 2014
• Read the full post on trend 11 here
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31. Being ‘social’ won’t be enough in 2014
• Linked to trend 11, Google is looking to reward
quality long format content
• A by-product of this is that simply curating other
people’s content will become a less fruitful tactic in
2014
• With a premium placed on original content, the best
place to feature this is on a blog (or content hub
connected to your primary website)
• A blog is also an investment in a channel you truly
own which provides a lot more long-term value than
‘renting’ social channels
• Read all eight reasons why blogs will bounce back in
2014 at kamber.com.au/blog
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33. Serious questions will be posed in 2014
• Social media will face increased scrutiny in 2014
• The industry will (more vocally) ask whether or
not is delivering against the hype
• Members of the public will voice an everincreasing apprehension about the role brands
play in their social media lives
• In reality, social media will experience a
recalibration as opposed to a bloody death, but a
great deal of noise to that effect will be made next
year
• Read the full post on trend 13 at
kamber.com.au/blog
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35. …change, faster and faster change
• Constant change is embedded in the DNA of
social and digital media
• But in 2014, the rate of change will be like
nothing we’ve ever seen before, and it won’t
be limited to the popular platforms
• Technology like Google Glass will have an
impact on user behaviour and brands will
attempt to respond to developments like this
• The changes will just keep coming, and
coming and coming…
• Read the full post on trend 14
kamber.com.au/blog
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36. Read more about all 14 trends
with extended commentary at
Kamber.com.au/blog
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38. The Social Media Trends 2014 series was
produced by Adam Vincenzini, managing
partner at Kamber.
Adam is a long-time blogger and has been a
contributor for number of leading industry blogs
including The Next Web, PR Daily, All Facebook
and Search Engine Journal.
He is also the founder of AdamVincenzini.com.
You can connect with Adam on Twitter via
@AdamVincenzini.
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40. Kamber is a specialist content
marketing and social media
consultancy based in Australia.
We help clients get the most out of their digital
footprint by planning, producing, publishing and
promoting content people crave.
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41. Our product and service areas
Strategy and
advice
Digital content and
asset production
Social media
conversations
Distribution
and visibility
tools
Monitoring
and analytics
Training and
mentoring
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42. For more information:
Adam Vincenzini
Managing Partner
Kamber
M: +61 428 342 323
E: adam@kamber.com.au
Kamber.com.au
Facebook.com/KamberCo
@KamberCo
+KamberAU
Kamber.com.au
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