Screenvision has a dominant share of theatres in Nashville, with their audience consisting of 42% men and women aged 18-54 who are likely to have inquired about attorneys. The document shows that combining cinema advertising with television advertising can more than double conversion rates compared to television alone, as moviegoers mirror television audiences and are ideal prospects for various activities. Several attorney customers are highlighted as examples of companies that utilize cinema advertising through Screenvision.

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2. Significant Coverage In Nashville
! Screenvision has an 89% share of theatres (63% of screens)
Screenvision theatres
Source: 2010 PBBI MapInfo. SV Internal Theatre list as of 10.1.10. Shares based on Screenvision s theatre and screen counts as of Oct 10 and NCM and
other vendors theatre/screen counts from the most current CAC report (Jul 10). 2

3. Screenvision Delivers The
Ideal Audience for Nashville
42% 42%
AGE Men Women
18–54 18–54
EDUCATION 29% Attended College
HOUSEHOLD
INCOME 30% HHI $40,000+
INQUIRE 18% more likely to have
ABOUT inquired about an attorney in the
ATTORNEYS last 12 months
Source: MRI Doublebase 2009 (Market-By-Market); DMA =Nashville. Moviegoers = Attended the movies once a month or more. Inquired = Referred to yellow pages internet/book in last 12
months. 3

4. Moviegoers Are Your Ideal Prospects
MOVIEGOERS ARE…
! 78% more likely to go swimming once a week
! 58% more likely to have visited a theme park in the last 12 months
! 49% more likely to go jet skiing once a month
! 45% more likely to have traveled by railroad/train for domestic travel
! 30% more likely to agree with the statement I like a lot of excitement in my life
! 29% more likely to agree with the statement I m always looking for a new thrill
! 29% more likely to have visited a plastic surgeon in the last 12 months
! 25% more likely to have engaged in power boating in the last month
! 25% more likely to buy a motorcycle in the next 12 months
! 10% more likely to own an SUV
…THAN THE AVERAGE U.S. ADULT
TEXTING AND DRIVING
! 81% of moviegoers have a valid driver s license and a working cell phone
! 60% of moviegoers have used text messaging in the past 30 days
Source: MRI Doublebase Study 2010; Base of 18+. Moviegoers = Attended the movies once a month or more. More likely = Comparison to average U.S. adult. Inquired = Referred to yellow
pages internet/book in last 12 months. Intend = Very/Somewhat likely. 4

5. Cinema And TV: A Winning Combination
! The Cinema Advertising Council Commissioned
Integrated Media Measurement, Inc (IMMI) to
measure the media behaviors of consumers and
the relative impact of advertising in Cinema and
on Television
– A combined television & cinema campaign
more than doubled the conversion rate (ROI)
as compared to television alone
– Cinema-Television combined buy provided
double the lift; extended incremental reach;
and ability to target traditional media ad
avoiders
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6. Adding Cinema Advertising To
The Media Mix Increases Return
Tune-in doubles when consumers see ads for the
TV program both on TV and in Cinema
50%
25%
TV Only TV and Cinema Only
% Conversion of TV Programs
Source: IMMI Research, 5/23/08 to 7/6/08, measurement of panelists content and ad exposure on behalf of the Cinema Advertising Council.
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7. Screenvision Admissions Mirrors
Broadcast And Cable TV Impressions
Broadcast Prime Cable Set
% of Impressions % of Impressions
County
Code % of Admissions
A/B 71% 69% 68%
C/D 29% 31% 32%
Source: TV=Nielsen Company. Live ratings, Impressions (000) average from Q4 2008-Q3 2009. Screenvision=Screenvision Internal Data, September 2010.
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8. When The TV Is Turned Off
Friday-Sunday People Go To The Movies
% Share of Weekly Audience
30%
Cinema
25%
20%
Broadcast Prime
15% Cable Prime
10%
5%
0%
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Sources: Nielsen Media Research & Nielsen Galaxy, Q4 2008 – Q3 2009.
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9. A Few Of Our Attorney Customers
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