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1 de 4
Key enabler 1: strategic narrative
Strong, visible, empowering leadership provides a strong
strategic narrative about the organisation, where it’s come from
and where it’s going.

The past

You are here

The future

This gives a line of sight between the job and the organisation’s vision.
The story is communicated clearly, consistently and constantly.
1
Key enabler 2: engaging managers
They:

focus their
people, offer
scope and enable
the job to get
done

treat their people
as individuals

coach and stretch
their people

2
Key enabler 3: employee voice
There is employee voice throughout the organisation, for
reinforcing and challenging views; between functions & externally;
employees are really seen as your key asset – not the problem.

This voice is an informed one. Views are sought early and followed up; explanations are given if
ideas/views not adopted.
Trade unions/staff representatives are part of the engagement architecture – collective voice matters 3
Key enabler 4: integrity
There is organisational integrity – the values on the wall
are reflected in day to day behaviours.
These expected behaviours are
explicit and bought into by staff.
Keep it real – staff see through
corporate spin quicker than
customers or the public.
Integrity enables trust: no
engagement without trust

4

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Employee Engagement - The Four enablers

  • 1. Key enabler 1: strategic narrative Strong, visible, empowering leadership provides a strong strategic narrative about the organisation, where it’s come from and where it’s going. The past You are here The future This gives a line of sight between the job and the organisation’s vision. The story is communicated clearly, consistently and constantly. 1
  • 2. Key enabler 2: engaging managers They: focus their people, offer scope and enable the job to get done treat their people as individuals coach and stretch their people 2
  • 3. Key enabler 3: employee voice There is employee voice throughout the organisation, for reinforcing and challenging views; between functions & externally; employees are really seen as your key asset – not the problem. This voice is an informed one. Views are sought early and followed up; explanations are given if ideas/views not adopted. Trade unions/staff representatives are part of the engagement architecture – collective voice matters 3
  • 4. Key enabler 4: integrity There is organisational integrity – the values on the wall are reflected in day to day behaviours. These expected behaviours are explicit and bought into by staff. Keep it real – staff see through corporate spin quicker than customers or the public. Integrity enables trust: no engagement without trust 4