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Twitter And Blogging For Business

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Advanced Media Productions
Advanced Media Productions

This presentation takes a look at how blogging and microblogging via Twitter can be used for online marketing and explores how their tight relationship can be leveraged for business development. We first focus on the individual strengths Twitter and blogging and how they can be used for business and then center our attention on how these tools can be used together to drive website traffic and user engagement, build links, boost brand visibility and generate viral buzz.

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© Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business Louise Rijk Vice President of Marketing and Sales Advanced Media Productions
© Advanced Media Productions AdvMediaProductions.com Agenda Twitter and Blogging for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. 2. ,[object Object],[object Object],[object Object],3.
© Advanced Media Productions AdvMediaProductions.com Twitter for Business Twitter and Blogging for Business
What is Twitter? © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Business Goals © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Business Examples: Dell (Sales) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
Twitter Business Examples: Comcast (Cust. Support) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
Twitter Business Examples: JetBlue (Branding) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
Twitter Business Examples: Zappos © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
Set-up a Twitter Account © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business ,[object Object],[object Object],[object Object]
Twitter Components (Home Page) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tweet Composition © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Art of Retweeting (How-to Retweet) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business Retweet Format: Retweet: @originalPoster The 5 Best Blog Tips http://is.gd/56f - great tips RT Credit Original Message with Link Comment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Tools © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Advanced Media Productions AdvMediaProductions.com Blogging for Business Twitter and Blogging for Business
What is a Blog? Twitter and Blogging for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Advanced Media Productions AdvMediaProductions.com
Why Does a Business Need a Blog? Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com - Direct Communication - Brand Building - Position You as Expert - Media and Public Relations - Search Engine Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Applications Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Things to Consider Before Starting Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basic Blog Features (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
Basic Blog Features (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com Keywords Title bar Optimization Permalink RSS Feeds in Category Social Media Quick Links Most recent or popular entries
Show Notes Blogs Aren’t Text Only (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
Blogs Aren’t Text Only (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com Show Notes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Practical Writing for Blog Posts Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog SEO: 101 Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
[object Object],[object Object],[object Object],[object Object],[object Object],Blog SEO: Advanced Course Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com BLOG SEO
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Promotion (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Promotion (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
[object Object],[object Object],[object Object],Blog Monitoring and Analytics Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
© Advanced Media Productions AdvMediaProductions.com Tweets and Blogs Have Some Things in Common Twitter and Blogging for Business
Twitter Reach Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
Blogs and Twitter each have their individual strengths and in many cases they complement each other: Blogs and Twitter Complement Each Other Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Twitter and Blogging for Business

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Twitter And Blogging For Business

  • 1. © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business Louise Rijk Vice President of Marketing and Sales Advanced Media Productions
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  • 3. © Advanced Media Productions AdvMediaProductions.com Twitter for Business Twitter and Blogging for Business
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  • 6. Twitter Business Examples: Dell (Sales) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
  • 7. Twitter Business Examples: Comcast (Cust. Support) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
  • 8. Twitter Business Examples: JetBlue (Branding) © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
  • 9. Twitter Business Examples: Zappos © Advanced Media Productions AdvMediaProductions.com Twitter and Blogging for Business
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  • 15. © Advanced Media Productions AdvMediaProductions.com Blogging for Business Twitter and Blogging for Business
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  • 21. Basic Blog Features (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com Keywords Title bar Optimization Permalink RSS Feeds in Category Social Media Quick Links Most recent or popular entries
  • 22. Show Notes Blogs Aren’t Text Only (I) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
  • 23. Blogs Aren’t Text Only (II) Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com Show Notes
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  • 30. © Advanced Media Productions AdvMediaProductions.com Tweets and Blogs Have Some Things in Common Twitter and Blogging for Business
  • 31. Twitter Reach Twitter and Blogging for Business © Advanced Media Productions AdvMediaProductions.com
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  • 33. Louise Rijk Vice President of Sales and Marketing Advanced Media Productions 888-755-5151 x17 Twitter: @LouiseRijk www.AdvMediaProductions.com © Advanced Media Productions AdvMediaProductions.com Thank You! Twitter and Blogging for Business