Is your business ready for Gen Z? The world has been hyper-focused on how Millennials are changing our economy, especially in retail. But the next big shift will be driven by Generation Z. Adyen commissioned an exclusive U.S. survey to understand the shopping habits and expectations of this impactful generational group. A sneak peek at the data about Gen Z: - 60% think it’s important for brands to value their opinion - 93% prefer to shop without help from a sales associate - 70% are tastemakers who influence their family’s spending - 48% expect to be able to return or exchange items bought online in a store - 46% are using chat apps to communicate with brands We know brick and mortar isn’t dead. But Generation Z is the most tech-savvy set of buyers yet. What do retailers need to know to prepare for the next wave of shoppers? Download the full report on GenZ here http://bit.ly/2ydRDGL

1. Move over, Millennials.
Say hello to Generation Z
#EvolvingRetail

2. Adyen recently commissioned a survey of 2,010 U.S.
consumers between 18-55 to better understand
their shopping habits. The following research
focuses on Gen Z.
We know brick and mortar isn’t dead, but what do
retailers need to know to appeal to Gen Z
shoppers now and in the future?

3. The oldest people
in Gen Z are
age 22

4. These future power
shoppers include
today’s teenagers

5. These teenagers
have $44 billion
in spending power

6. And it will only
increase as they
grow up

7. Gen Z was raised
entirely in the
digital age

8. The internet has
always been
high speed

9. They don’t know
dial-up modems

10. Phones have
always been
mobile

11. of Gen Zers spend most
of their free time online.
And on social media
75%

12. This digital-savvy
generation will cause the
next big shift in how we
shop and buy

13. Gen Z makes up the
2nd-largest group of
early adopters

14. influence which products
their families buy
(including clothes, shoes, and electronic devices)
70%

15. This generation is
even more frugal
and price-conscious
than Millennials

16. Gen Zers want to
shop and research
brands on their
own terms
(before they even walk into a store)

17. go to a specific
store’s website
49%

18. get shopping tips
via word of mouth
45%

19. search megastore
apps
43%

20. Facebook ads
41% YouTube videos
30% Instagram posts
26%
What Gen Z sees on social
media impacts their
purchasing decisions

21. While they’re warming up to
using chat apps to talk with
brands, only 26% are willing
to make a purchase that way

22. In short, Ernst &
Young called Gen Z
“Millennials on steroids”

23. When they shop,
Gen Zers crave
efficiency

24. hope that “just walk out”
technology is everywhere
in the next 12 months
39%

25. Gen Z wants the
online and in-store
experience to
work together

26. would visit a store more
often if they knew an
item was in stock
66%

27. expect to buy items
online and return
them in a store
33%

28. do not want recommendations
from sales associates while
shopping in a store
93%

29. said they would buy more
items if retailers let them
shop how they want
50%

30. At the end of the day,
retailers must adapt to
Gen Z preferences
(or risk bad reviews)

31. To ensure a future generation
of loyal Gen Z customers,
retailers should build new
shopping models

32. Now

33. Learn more about Gen Z in our white paper.
Download our free report