1.
Move over, Millennials.
Say hello to Generation Z
#EvolvingRetail

2.
Adyen recently commissioned a survey of 2,010 U.S.
consumers between 18-55 to better understand
their shopping habits. The following research
focuses on Gen Z.
We know brick and mortar isn’t dead, but what do
retailers need to know to appeal to Gen Z
shoppers now and in the future?

3.
The oldest people
in Gen Z are
age 22

4.
These future power
shoppers include
today’s teenagers

5.
These teenagers
have $44 billion
in spending power

6.
And it will only
increase as they
grow up

7.
Gen Z was raised
entirely in the
digital age

8.
The internet has
always been
high speed

9.
They don’t know
dial-up modems

10.
Phones have
always been
mobile

11.
of Gen Zers spend most
of their free time online.
And on social media
75%

12.
This digital-savvy
generation will cause the
next big shift in how we
shop and buy

13.
Gen Z makes up the
2nd-largest group of
early adopters

14.
influence which products
their families buy
(including clothes, shoes, and electronic devices)
70%

15.
This generation is
even more frugal
and price-conscious
than Millennials

16.
Gen Zers want to
shop and research
brands on their
own terms
(before they even walk into a store)

17.
go to a specific
store’s website
49%

18.
get shopping tips
via word of mouth
45%

19.
search megastore
apps
43%

20.
Facebook ads
41% YouTube videos
30% Instagram posts
26%
What Gen Z sees on social
media impacts their
purchasing decisions

21.
While they’re warming up to
using chat apps to talk with
brands, only 26% are willing
to make a purchase that way

22.
In short, Ernst &
Young called Gen Z
“Millennials on steroids”

23.
When they shop,
Gen Zers crave
efficiency

24.
hope that “just walk out”
technology is everywhere
in the next 12 months
39%

25.
Gen Z wants the
online and in-store
experience to
work together

26.
would visit a store more
often if they knew an
item was in stock
66%

27.
expect to buy items
online and return
them in a store
33%

28.
do not want recommendations
from sales associates while
shopping in a store
93%

29.
said they would buy more
items if retailers let them
shop how they want
50%

30.
At the end of the day,
retailers must adapt to
Gen Z preferences
(or risk bad reviews)

31.
To ensure a future generation
of loyal Gen Z customers,
retailers should build new
shopping models

32.
Now

33.
Learn more about Gen Z in our white paper.
Download our free report