During this informative webinar, Talent Board and the Candidate Experience (CandE) Awards President, Kevin Grossman, will share insights from their candidate experience benchmark research and teach you how the candidate experience is your competitive advantage.

1. Human Resources Today
Troubleshooting Recruiting
How the Candidate Experience Is Your
Competitive Advantage
Human Res
ourcesToday
Troubles
hootingRecruiting
HowtheCandidateExperienceIsYour
CompetitiveAdvantage
December 15, 2021
9:30 am PST
12:30 pm EST
5:30 pm GMT
Troubleshooting Recruiting
HOW THE
CANDIDATE
EXPERIENCEISYOUR
COMPETITIVE
ADVANTAGE
&
Rayvonne Carter
W ebinar Coordinator,
Human Resources Today
Kevin W . Grossman, TAS, HCS
Talent Board and the
Candidate Experience
(CandE) Aw ards President
With

2. Human Resources Today
Troubleshooting Recruiting
How the Candidate Experience Is Your
Competitive Advantage
Lever’s cloud-based Talent Relationship
Management platform transforms sourcing,
recruiting, and hiring for companies of all
sizes and needs. LeverTRM is the only
solution with ATS and CRM functionality in
one platform, allowing recruiters and hiring
managers to focus on building relationships
so candidates can find the best fit. (ATS is a
recruiting software that facilitates and
optimizes the hiring process. CRM system is
designed to strengthen relationships
between potential candidates and recruiters
so that recruiters can use these candidates
for future job openings…part of the
recruitment marketing strategy…this way
recruiters have a vetted pool of candidates
to choose from)

5. How the Candidate
Experience Is Your
Competitive Advantage

6. Welcome!
Kevin W. Grossman
President
Talent Board
kevin.grossman@thetalentboard.org
@KevinWGrossman
www.linkedin.com/in/kevinwgrossman

7. About Talent Board
 10+: The number of years Talent Board has been
researching the candidate experience.
 1,200+: The number of companies that have
participated in our research to date.
 1,250,000+: The number of candidates we’ve
surveyed over the years to gather our CandE data.

8. Candidate Experience
Every interaction in recruiting that ultimately impacts the job
candidates’ perception of fairness and determines whether or
not they will apply again, refer others, have brand affinity,
and/or make purchases (if consumer-based company).

10. Copyright © 2021 Talent Board 10
19
17
14
25
22
16
20
18
12
-100
-90
-80
-70
-60
-50
-40
-30
-20
-10
0
10
20
30
40
50
60
70
80
90
100
2021 2020 2019
Key CandE Ratings – North American NPS
Apply Again Refer Others
Change in
Relationship
Amazing
Okay
Not So Good

11. 11
Poor Candidate Experience (Resentment Rate)
10%
12%
10%
10%
13%
12%
14%
8%
14%
12%
11%
9%
8%
11%
8%
12%
8%
10%
8%
10%
7%
9%
11%
6% 6%
7%
5%
4%
3%
5%
7%
9%
11%
13%
15%
17%
19%
2013 2014 2015 2016 2017 2018 2019 2020 2021
North America EMEA APAC Latin America
Copyright © 2021 Talent Board

12. 4/6/2022 Copyright © 2021 Talent Board 12

13. Copyright © 2021 Talent Board 13
2022 Recruiting Initiatives How It All Gets Done
Candidate Experience Improved Processes & Efficiencies
Diversity & Inclusion New Technologies
Employee Referrals Current Staffing
Screening & Interviewing Current Technologies
Onboarding More Staffing
Recruiting Focus 2022

14. *YTD WorkTech Global Update
HR Tech 2021 = $13.7B*

15. Candidates don’t care about the tech stacks or the money.

16. They only care about getting the job.

17. 0
10
20
30
40
50
60
70
80
90
100
Research
Application
Screen & Interview
Offer
New Hire
On average, for every 100 candidates…
Candidate Journey For Most

18. 18

19. 19
In 2020, COVID-19 hit + social and racial inequity
and injustice, economic devastation – and now
frenetic ramping in 2021 with Delta variant:
• Employers put in forced transparency
• Increased empathetic communication
• Candidates more forgiving
• Resentment climbing again
• Employees are quitting
• Tight labor market – more jobs than
candidates
• Sliding back to the 2019 candidate experience
status quo

20. Competitive Differentiators
Over the past 10+ years of the Talent Board CandE Benchmark Research program,
these are clear competitive differentiators:
 Consistent and timely communications from pre-application to onboarding
 Setting more timely expectations about the recruiting process
 Asking for timely feedback and providing timely feedback more often
 Being transparent and more accountable about your recruiting and hiring
 Ensuring a higher level of perceived candidate fairness

21. 2021 CandE Benchmark
Research Highlights

22. 4/6/2022
Culture
D&I
Testimonials
50%
2021
Why They Stay There
Why They Work There
Higher NPS
CandE Winners

23. Closure 1-2 Weeks
Next Steps After Application
Chatbot Q&A
Text Notifications
38%
Higher NPS
CandE Winners

24. Fairness
Structured Interviews
18%
Higher NPS
CandE Winners

25. 4/6/2022 Copyright © 2020 Talent Board 25
Yes!
24%
Feedback Specific
Feedback on
Job Fit
Willingness to Refer

26. Timely Offers
5%
Higher NPS
CandE Winners
Onboarding Before Day 1

27. Pay Transparency
30%
Interview Fairness

28.  Upwards of 40% of your hires come from referrals on average
 Nearly 60% of all 2020 candidates never made it past the application stage
 Nearly 90% of all 2021 candidates were not hired – rejected or never heard back
 Nearly 1/3 of all 2021 candidates still told us they were extremely likely to refer others
47%
Higher NPS
CandE Winners
Willingness to Refer

29. 2/19/21 Copyright © 2021 Talent Board 29
Top 10 North American companies with 2021’s highest-rated candidate experiences:
1. Hoag Memorial Hospital Presbyterian
2. Ritchie Bros.
3. NewYork-Presbyterian Hospital
4. D2L
5. JSX
6. Virtusa
7. Waste Management
8. Conagra Brands
9. Colorado Springs Utilities
10. Stantec
2021 Top 10 CandE Winners

30. 1. Align recruiter performance with candidate experience
2. Utilize AI technologies
3. Conduct structured interviews
4. Provide offers within 1 week of final interviews
5. Survey rejected candidates and new hires
6. Provide feedback to external and internal finalists
CandE Winner Strategies
6 Strategies From The Top 10

31. Competitive Differentiators
Over the past 10+ years of the Talent Board CandE Benchmark Research program,
these are clear competitive differentiators:
 Consistent and timely communications from pre-application to onboarding
 Setting more timely expectations about the recruiting process
 Asking for timely feedback and providing timely feedback more often
 Being transparent and more accountable about your recruiting and hiring
 Ensuring a higher level of perceived candidate fairness

34. Thank You! Questions?
Kevin W. Grossman
President and Board Member
Talent Board
kevin.grossman@thetalentboard.org
@KevinWGrossman
www.linkedin.com/in/kevinwgrossman

35. Talent Board and the Candidate Experience
(CandE) Awards President
Webinar Coordinator,
Human Resources Today