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BeardBrand’s Niche product hack

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Alexander Chaban

How BeardBrand became a leader in the beard care products industry

Marketing
1 de 15
Quiz to personalize products … starts the user journey
Collecting Phone #s … and testing a new premium offer?
Compelling offer ... ‘What kind of Beardsman are you’?
10 Questions Only … Lowers commitment anxiety Compelling offer ... ‘What kind of Beardsman are you’?
Playful questions ... keep engagement high
Playful questions ... keep engagement high Progress meter ... Lowers commitment anxiety
High Email Capture % … Asked after 10 question investment
... TEASER
“aha” moment … persona based messaging
Let’s checkout all personas
6 Key Personas … persona based messaging & selling
No upselling & cross-selling
No upselling & cross- selling
for more teardown goodness … funnelteardowns.net
Credits Icons from flaticon.com Teardown inspiration digitalmarketer.com useronboard.com funnelhacker.tv

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