The most overdue conversation in politics for women, by women.

1. The most dynamic conversation in
politics for women, by women.

2. In today’s fractured media environment, women have made it abundantly clear
that they have no interest in partisan political combat and a toxic 24/7 news
cycle. They are turning off their televisions, canceling their newspaper
subscriptions and turning to social platforms, podcasts and daily newsletters to
stay informed.
Women want to engage in a more candid conversation around politics that is
authentic, smart, and multidimensional. A conversation for women, led by
women.
Hot Mic Media’s aim is to bring together a cross-section of established female
political operatives who have worked at the highest levels of government. They
are wives, sisters, mothers, and daughters. They come from different sides of the
country and of the aisle; from different races and religions. However, the one
thing they have in common is that they have spent their careers on the front line,
seated at the tables of power.
But these women don’t just want a seat at the table anymore. They want to
change the table, the room, and the conversation. Pull up a chair.

3. ALEXANDRA EBELING
Founder & CEO of Hot Mic Media, President
of Blinktip Entertainment, Director of
Development at XIX Entertainment, Agent
Trainee at William Morris Endeavor and the
Gersh Agency
JOHANNA MASKA
Founding Anchor of Hot Mic Media, CEO of
Global Situation Room, Guest Host for Fox News,
Vice President of Marketing and Communications
at the Los Angeles Times, Director of Press
Advance for President Obama

4. ALEJANDRA CAMPOVERDI
Founding Anchor of Hot Mic Media, Founder of the Well
Woman Coalition, Media Executive at the Los Angeles
Times and Univision, former Congressional Candidate,
White House Deputy Director of Hispanic Media for
President Obama
DARIENNE PAGE
Founding Anchor of Hot Mic Media,
Government Relations Strategist at Lyft, Iraq
War Veteran, Director of Veterans Outreach for
President Obama

5. MOSTLY WOMEN
AGES 18-45
POLITICALLY
DIVERSE
URBAN AND
SUBURBAN

6. “When women are present — in front of and behind the
camera, running newsrooms, creating media companies —
stories do get told that would not otherwise be known.”
GLORIA STEINEM
Acquisition opportunities for
digital media companies have
been consistently strong:
REFINERY29 ACQUIRED BY VICE MEDIA
FOR $400M
THE RINGER ACQUIRED BY SPOTIFY FOR
$196M
CHEDDAR ACQUIRED BY ALTICE USA FOR
$200M
Our appetite for digital media is only growing:
of Americans get their
news from an online
source (website, app,
or social media)
Source:
Pew Research Center
Revenues for the global entertainment and
media industries continue to rise steadily
*2020-2023 amounts are projections
Source: PwC

7. In 2020, $300 MM+ will be spent on
advertising digitally to Hot Mic’s core
demographic.
For campaign advertisers in 2020, no group will be more
important than women.
A record $10 billion is expected to be spent in the 2020
election cycle, following a record mid-term spend in 2018,
and a record presidential spend in 2016.
Of that, $1.5 billion will be spent on advertisements
targeting women under 45, and over $300 million will be
directed exclusively toward digital platforms.
Political Ad Spending
Dollars spent on political advertising in
presidential and midterm election years
* Note: 2020 amount is a projection.
Source: GroupM

8. HMM will distribute video, audio and editorial content
daily on the HMM distribution channels.
The content will showcase interviews with elected
officials, celebrity activists, business pioneers, community
leaders, policy experts, and issue advocates.
The HMM audience will be given the opportunity to
engage with the Hot Mic Media anchors on the HMM
website by sharing their own personal videos, questions
and comments.
The platform will not be paywalled and will earn revenue
from carriage agreements, political advertising and
sponsorships.

9. Prototype
here
Powered by Countable.
The Hot Mic Media platform is currently
in beta development. With Countable’s
network, we’ll gain access to:

10. Tap below to play.

11. JOHANNA MASKA
CEO, PR Leader, Family
Rights Activist, Former
Obama Official
SAMANTHA DRAVIS
Attorney and Policy
Advisor, Trump and Bush
Official
DENISE GITSHAM
Republican Congressional
Candidate, Lawyer, PR
Strategist, Former Bush
Official
DARIENNE PAGE
Iraq War Veteran,
Government Affairs
Strategist, Former
Obama Official
ALEJANDRA CAMPOVERDI
Founder, Women’s Health
Advocate, Democratic
Congressional Candidate,
Former Obama Official
WHAT THEY’RE TALKING ABOUT:
● 2020 Election Coverage
● Global and National News
● Pop Culture and Current Events
● Demystifying Political Topics
● Short-form Features and Interviews
WHO THEY’RE SPEAKING WITH:
● Highly influential figures such as: Kamala
Harris, Sarah Palin, Huma Abedin, Ann
Coulter, AOC, Mitt Romney, George W. Bush,
Sean Spicer, Peter Thiel, Anita Hill, Sonia
Sotomayor etc.

12. VIDEO
WEBSITE
NEWSLETTER
SPONSORED
CONTENT
PODCASTS
SOCIAL
MEDIA
EVENTS

14. MAY
2020
PILOT
SHOOT
JUNE
2020
JULY
2020
AUGUST
2020
SEPTEMBER
2020
SOCIAL MEDIA, PR &
ACQUISITION MARKETING
LAUNCH
WEBSITE
LAUNCH
SPONSORED
CONTENT
PRE-ELECTION
DIGITAL EVENTS

15. APRIL MAY JUNE JULY
Seed Round Fundraise
Remote Production: 1 shoot / Per week
Beta Site Development V2 Site Development
Production & Marketing Onboarding
Site Launch
Launch PR, Marketing & Viewer Acquisition Strategy
MARKETING & CREATIVE
PRODUCT/TECHBUSINESS OPS
PRODUCTION

16. Despite the challenges of shooting during COVID-19,
the Hot Mic team has developed a plan for
consistent, quality content production. Our lean
operations team ensures that over 80% of our
investment capital will be directed toward
production and distribution.
We’re raising $3M to:
● Continue Production
● Develop Platform
● Scale Operations
BANK ACCOUNTING LEGAL

17. ALEXANDRA EBELING
Founder & CEO
CECILIA MARIHART
Operations
MO NARANG
Finance
EMILY SNYDER
Showrunner
LEILA BRILLSON
Marketing
JOHN PAUL ROLLERT
Political Journalist
RICKY LLOYD GEORGE
Production
OPERATIONS & FINANCE PRODUCTION & CREATIVE
Private Family
Office

18. GREGG HURWITZ
NYT Bestselling Author
LAETA KALOGRIDIS
Writer and Producer
MARSHALL HERSKOVITZ
Writer and Producer
EMMY PICKETT
Creative Director
AMY COLEMAN
Producer
BILLY RAY
Screenwriter
HILDY KURYK
Communications
MARK RIDDLE
Executive Director
CHRISTOPHER RICE
Co-President
MIKE WEETMAN
Finance
SARINA SANANDAJI
Brand Strategist
REAGAN SILBER
Family Office/Investor