1. ALLISA HARE
Bondi Beach, Sydney | M:0414 626 377
IN A NUTSHELL
I am an entrepreneurial thinker with 10 year’s experience within the Fashion Industry. I am productive,
industrious, and always thinking outside the box. I love to bring integrity, professionalism and dedication to
every project I work on.
AREAS OF EXPERTISE
 Small Business Management
 Business Development
 Fashion Business
 Business Strategy
 Brand Management
 Public relations
 Creative writing / media releases
 Event management
AWARDS AND ACKNOWLEDGEMENTS
 Excellent verbal and written communication skills and able to express ideas clearly.
 Confident in presenting to all areas of the business as well as external stakeholders.
 Strong commercial acumen and an understanding of how this affects the business.
 Problem solving skills.
 Self-starter and able to act on initiative and identify opportunities.
 Creative Thinker both independently and collectively.
 Able to adapt to changing environments.
 Excellent time management skills and the ability to juggle multi tasks at once.
 Organization skills.
 Very high stress tolerance and ability to perform under pressure.
 Always smiling.

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EXPERIENCE – IN A NUTSHELL.
Under the Wing – Fashion PR and Sales Agency 2012 – 2016 | Current
Freelance & Travel – 2010 – 2012
Explorer & Consultant | 2010-2012
VW Fashion – Fashion Agency
Brand Manager | 2007/10
GRAB Denim – Fashion Brand
Brand Manager | 2006/07
TVSN – Home Shopping Channel
Assistant buyer and visual merchandiser | 2006/07
Long Reef - Surf Store
Buyer Manager | 2005/07
BMF/BMG Distributions
Sales and Promotions | 2002 – 2005
Previous experience whilst at school consisted of customer service retail positons with Long Reef Surf as a manager
and Buyer, Sanity Music and Payless Shoes. I also have experience as a receptionist with my family business
Hare and Forbes.
EXPERIENCE – IN A LITTLE BIT MORE DETAIL.
Under The Wing Fashion Public Relations & Sales Agency.
Director & Worker Bee
As owner of Under the Wing I worked across all areas of the business including Business Development, Showroom
Management, Press, Events and Staff management, Digital marketing Budgeting and Training.
Milkbar Fashion Online Store
Director & Workers Bee
Overall running of a fashion online store including buying, digital marketing, SEO, trend forecasting,
styling, budgeting and operations.

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Van Weelde Fashion Agency
Brand Manager
Management of Labels within the agency including merchandising Showrooms, scheduling range dates with
designers, Motivating & Managing the Sales team, Development within Ranges, Handling all return
inquiries & customer difficulties, Liaising between Buyers and head office, Participation and organization of
Expo's, strong Customer Service, Working within Budgets, targets within deadlines, Prospecting new
customers and identifying new business prospects, Managing all indent sales - including Indent, up selling
and stock sales, Creating and maintaining relationships with customers
GRAB Denim
Account Manager
Managing all forms of sales process on a state level including indent, upselling & Stock sales, Creating
and maintaining long term sales relationship, Customer service, Seeking and identifying new business
opportunities, managing launch events and other industry entertainment, Managing and exceeding own
state sales budgets, managing inventory and shipping of imports, overseeing complete delivery of
orders, Assisted in production and management of ranges.
TVSN Home Shopping Channel
Assistant Buyer and Visual Merchandiser
Researching and collating relevant products for programs, Organization and preparation of Programs,
communicating with suppliers, Visual merchandising products for filming on stage, raising purchase orders
and managing inventory, Creating, organizing & managing sales promotion and giveaways, Website
maintenance, Maintaining OTB, Working to strict Deadlines.
Long Reef Surf Store – Store Manager & Buyer
Buyer and Store Manager
Management of staff, liaising with customers and sales representative including all major surf companies,
maintaining stock levels, buying of range, exceeded monthly sales targets, Managing the visual
merchandise of store, Stock control, Creation of new business procedures and opportunities, Complete
business administration, Staff Rosters & Time Management of staff
BMG Records (BFM Distribution)
Promotions and Customer Service Representative
Weekly Sales & customer service verbally via phone, Stock control, Promotions and events assistance,
management and processing of National Database including drops & returns for all major retailers,

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Managing Visual merchandising and point of sale within retail outlets Management of promotional material
for new products to maximise sales, working at events for album launches.
EDUCATION AND COURSES
HSC – William Clarke College
Vicktor Haimov – Wrokshops and training course
Australian Style Institute – Styling Advanced Certificate.
The Writers Studio – Creative Writing
The Left Bank – Digital Marketing
The left Bank – Social Media Fundamental’s Marketing
Aromatherapy & Remedial Massage – Diploma
Western Sydney University – Human Movement (deferred)
HSC – William Clarke College
(and a lot more learning on the job!!)
REFERENCES: CAN BE SUPPLIED ON REQUEST.

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