How to use Inbound Recruiting to attract Millennials. Want to know more? Email us at hello@zelos.id !

1. How to use inbound recruiting
to attract millennials
Find quality hires by changing the way you communicate with talents
MILLENNIALS

2. RECRUITING
WHAT IS
INBOUND RECRUITING?
It is a method of creating targeted content
and showing the ‘cool’ side of your
company for recruitment.

3. RECRUITING
WHY
INBOUND RECRUITING?
The purpose is to maximize your
brand recognition for future hires,
especially attracting and retaining
millennial and fresh talents.
By changing the way you approach
your potential candidates, it can
give you better leads and eventually
better quality hires.
This strategy is essentials to win in the
war of talent. Where quality is the
top priority in recruitment.
One way to maximize inbound
recruiting is by doing the right talent
branding.

4. ATTRACT
Blog
Keywords
Social Media
Content
Forms
Call-to-action
Landing Pages
Filtering
Assessment
Interviews
Surveys
Small Content
Social Media Analytics
Fresh Talents Potential Candidates Applicants Employees Referers
CONVERT CLOSE DELIGHT
RECRUITING
FRAMEWORK OF
INBOUND RECRUITING

5. Maximize your Inbound Recruiting
Through Talent BrandingTALENT BRANDING

6. TALENT BRANDING
TALENT BRANDING
Is your company fit to today’s culture?
To win the competition for fresh talents, you
need to put your brand ahead by showing it is
a great place to work and to grow.

7. TALENT BRANDING
FOLLOW THESE
4 SIMPLE STEPS:
Show that the founders
and top executive level
commit to promote it.
1. Start at the Top
Who are your targets?
Conduct enough research
on your target market and
what they like to see.
Be genuine, consistent,
and personal. Set what
you want to achieve.
2. Research and Plan
Find creative ways to get
more people talking
about your company
culture and make it visual.
Brand through Jobs.
3. Promote your Brand
Communicate through
your career page,
micro-site, social media,
and email.
Leverage and maximize
it through your networks!
4. Engage

8. TALENT BRANDING
6 Steps to Do
Talent Branding
1. Communicate your
stories
6.Organize a creative
recruitment events or talk
show regularly
5. Track your employer
branding, employees happiness
and future candidates using
data analytics.
3. Develop ‘cool’
career page for
Recruitment
2. Make an exciting
Recruitment Video
4. Make your campaign viral via
social media (Facebook,
Instagram, Youtube, Adwords,
SEO)

9. COMMUNICATE
YOUR STORIES1
Change the way you
communicate with your potential
candidates. They want to hear
your stories not just bombarding
them with your job openings.
Tips on Stories to Tell:
6. Employee Testimony
2. Top Executive and
founders sharing
1. Vision and mission
of your company
4. Exciting news
3. Culture and
environment
5. Milestone and
achievement

10. “Who is my future boss? What is it like
to work there? What kind of job that I
will be doing?”
These are questions that might come
up when people apply to your
company.
With video, you can easily direct
answer to those questions. Show
people how cool is your company
and why they should join!
MAKE AN EXCITING
RECRUITMENT VIDEO2 Things to Focus on Making Great Video:
2. Show your strengths1. Make it short
and concise
4. Layout a
compelling story
3. Put element of
surprise and delight
5. Let your best people
speak

11. 3DEVELOP ‘COOL’
CAREER PAGE
Building a good career page can
drive bigger traffic to your recruitment
and increase your applicant
conversion rates.
2. Provide quality
information
1. A focused topic 3. Use creative design
and engaging user
interaction
What Makes It Successful?

12. 4MAKE YOUR CAMPAIGN VIRAL
VIA SOCIAL MEDIA
Generating buzz and
keeping your brand
relevant and top of
mind during real-time
events.
Direct response
vehicle, ideal for
younger crowd.
Excellent for
longer-term
storytelling, direct
marketing, and
awareness building.
Professional networks,
better for attracting
more mature
candidates.
Reach more talents by maximizing
the used of social media!
Create engaging content in social
media to get better leads of
candidates.
You don't need to be in all social
media. Pick the best method for your
communication.

13. 5TRACK YOUR EMPLOYER
BRANDING
Track branding effectiveness by
measuring your recruiting pipeline
using data analytics. So you can
know which of the inbound activities
are clearly the best for ROI.
Video
Social Media
Candidates
Apply
Hiring
Microsite
Career Page
Candidates
Candidates
Apply
Onboarding
Company

14. 6
Online presence is important, but
don’t forget that offline activity is
effective too!
Organize events to invite potential
candidates to show why should they
work for your company.
Be creative with the events, it can be
more than just job fair.
ORGANIZE A CREATIVE
RECRUITMENT EVENTS
Talkshow Seminar
Workshop
Many More
University Event

15. Learn more about
Inbound Recruiting.CONTACTS
Get in
Touch
zelos.work
zelos.id
zelos_id
zelos.id
hello@zelos.id
+628 1188 00522 - Markus
+628 1895 9528 - Alvin

16. If we are to achieve things never before accomplished.
We must employ methods never before attempted
Francis Bacon

17. SOURCE
Source
https://blog.beamery.com/inbound-recruitment/
http://blog.hubspot.com/insiders/using-inbound-recruiting-attract-hire-retain-top-talent
https://business.linkedin.com/content/dam/business/talent-solutions/global/en_US/c/pdfs/
employer-brand-playbook-us-en.pdf
http://www.recruiting.com/blog/4-tips-planning-effective-recruiting-video
http://www.creativebloq.com/web-design/5-brilliant-microsites-8135477